Article clipped from Yuma Sun

TVContinued from Page 1a Sun Balt stockholder, said.We’re going to build it Spanish-style and maybe even out of adobe,” be said. Our people are in Yuma now trying to find the best place to build the studio. We hope to find a site and begin construction byTne way everything's we should be on the air inRogers said Ralph Toddrey, general manager of the new Yuma station, would be in town today to talk with city planners about a site for the studio.According to city planning regulations, a television studio would have to be built on lots zoned for light industrial uses.We should be able to accommodate them with a number of choice sites,w Sharon Williams, city planner, said Thursday.The station’s transmission tower will be built about 25 miles west of Yuma on Black Mountain in Imperial County, where similar towers are located, said Butler.The power of the station would be relatively the same as KYEL-TV Channel 13, he said.KYEL-TV, a NBC affiliate, is presently the only station operating in Yuma. Local viewers can receive KECY-TV Channel 9, a CBS affiliate, from El Centro without cable, but those wanting to watch ABC programming suck as Moonlighting,” Wide World of Sports” and 20/20” mustpay for cable to get KTVK-TV Channel 3, ABC’s Phoenix affiliate.Once we’re on the air, we hope ABC will come down and take a look at us,” Butler said.Arnold Marfoglia, vice president of ABC affiliate relations in New York City, said the rating services will determine whether the new Yuma station qualifies as an ABC affiliate.We plan to meet the needs of the community,” Rogers said. We plan to be very community oriented with local news and programming. Thisapproach has been very successfulfor us in Las Vegas.”Federal Communications Commission regulations state that the owners have until Jan. 30 to build the station ami begin broadcasting, said Mark Berlin, an attorney adviser for the FCC’s television branch in Washington, D.C.If they fail to meet the deadline, the construction permit would be canceled, the call letters deleted and the station opened for otherapplications,” Berlin said. But I don’t see them having a problem. There have been no indications to this office that they are.”Well, there is one small problem,said Mrs. Rogers.1 don’t like the call letters, KCAA,” she said. We applied to the FCC for call letters KYMA because it sounds better. It tickles the ear.”
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Yuma Sun

Yuma, Arizona, US

Fri, Jul 10, 1987

Page 2

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