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Channel5:30drop6:30 newscastsBy RONNIE ZAMORA Herald Staff WriterKVEOTV will drop its early-evening news programming and concentrate its news program to the 10 o’clock news, station officials confirmed Wednesday.Effective Monday, Channel 23 s 5:30 p.m. news program and 6:30 p.m. Valley magazine will be dropped. NBC Nightly News will be moved from its 6 p.m. slot to 5:30 p.m.The station purchased the “Little House on^the Prairie” library,Channel 23 reception.The station has 12 employees in its editorial department. The other two Valley network stations more than , twice that many each.Technically, there is no law that a station have more than 30 minutes of news weekdays like Channel 23 will have.However, a station that does not have at least five percent of informational programming between 6 a.m. and midnight (54 minutes) may be jeopardizing its chances for renewal of its license with theconsisting of 170 one-hour episodes, Federal Communications Commis-and will begin broadcasting that sion. License-renewal time comesAug. 1, 1983 for Texas television stations.station that doesn’t haveseries at 6 p.m. weekdays. TheshownepisodeChannel 23 will package all of its more than five percent of newsnews, weather and sports into its will come under great scrutiny atregular 10 p.m. time slot.Ratings — which determine how much stations can charge for advertising — were the deciding factor for stopping the station’s 5:30 and 6:30 p.m. newscasts. Results of the latest ratings period — May — were made available to TV stations last month.“We just didn’t have the audience we wanted for the early evening,” said station manager Darrell Davis, who also co-anchors the newscasts. “The other two stations (Channels 4 and 5) do a good job.the time of renewing its license,” said Michael McGregor, attorney adviser with the FCC Policy and Rules Division, Broadcast Bureau. “The FCC will look closely at a station that doesn’t have five percent informational programming.“It’s not a requirement that they do have informational programming. They could justify their reasons and still get renewed.”Davis said the station was in a position to make modifications.“We needed to make changes to improve our audience,” continued Davis. “We’re hoping these“We’re not abandoning our news changes will be more popular.” just structuring it a differentway.The station made some changes in programming Monday, movingSince the NBC affiliate began its Mexican soap operas from the 4operations last August, ratings for its news programming have run in third place behind Channel 4 and Channel 5.Channel 23 is the only UHF station of the three. Persons who have televisions without Heritage Cablevision service must have a UHF loop antenna to be able to get series at 7 p.m.p.m. slot to the early afternoon. Game shows, variety shows and cartoons will occupy the station’s new afternoon programming.On Mondays, “Little House on the Prairie” fans will be treated toa double featurean old show at6 p.m. and the regular weekly
Newspaper Details
Brownsville Herald
Brownsville, Texas, US
Thu, Jul 08, 1982
Page 11
Full Page
Clipped by
Sammi B.
NA 19 Mar 2023
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