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irSt Regis Adopts NewIdentification StyleTele0St. Regis Paper Company is.newsprint manufacturer with a now simply ’‘St. Regis” as the single mill, result of a corporate identifies*: St. Regis retained Lippineott tion program which was official- Margulies. Inc., foremost in-;HellBy Jl UPI FNEW YO!v launched recently. The new dustrtal designers and market* maylon J8and as heaa;product lines.program, designed to inter-re*iing consultants, to prepare its-late and strengthen all market*;new corporate identification'cr“ area ing communications, will also;program. Evaluation of St. D0Whebe adopted for ah divisions and!Regis’ former identification and:ma^ a'mou=The company's Communications program began customersin mid-1963. Upon completing ca' deuces Paper Company. its study and recommendation,.Growth and diversification of; Lippineott , Margulies was as-i , . the company—$594 million in signed to develop new corpor-;A'\ annual sales in 19(53 versus $200 ate and divisional signatures f * million a decade ago—led to the: and design the graphics and no-legal name remains St. RegisEdmoiname change as the company I menclature required for a com-enters a new period of corpor-iplete corporate identity system.; ate progress dating back to 1899 ; “we have a unique, attrac*: at Deferie:, New York, where tive. and easily remembered!. Mlt;St. Regis was founded as aFederal CreditUnions Showingt week Radio er. HeHealthy Growthaght?r. me the repre-rt-Knox ernon.Federal credit unions in Ohioname, and we have grown to-something more than a paper! company,” William R. Adams, president of St. Regis said in commenting upou the changes “Our diversification places us in a most strategic position to become a growing factor in a. growing economy. But to realize the greater potential, it is essential that we present a strong image of St. Regis, its components, and its areas ofNewi—'bowed a 131 percent gain ini competence, to customers and assets 1 ast year, reaching a new!prospects, the financial anda Ph of 3186.585.000. according to 1-business community ,and to ourMelville H. Hosch. regional di-!employes and their plant town.of the rector of the Department of communities as well,” fiesta-!ted.“This proposed method of.r years Health, Education and Welfare, ie past Chicago. Members savingsen em- i shares) reached a new high of: systematically indicating both he Had- 8!65.875,000, which is an average'tfie division and product names;t. Lake of $442 each for the 375.177 mem-W the company,” Mr. Adams1 Robert V!lers of the 596 Federal credit un-1 continued, “in uniform style in' developmen i, Ind.,'‘ons ‘n Ohio. Loans made tojconjunction with the new corp- Inc-, has a y lived! members durmg 1963 totaledjorate signature should build a| tion of Rici or two-S180.0S5.000. with the average size j broader awareness of and con-.position of Babson:0^ '■oan being S766. Loans out-ifjdence in the company and pro-; products.of the year! vide a solid foundation for fu-:. Mr. Mohh ;ture growth,” he said. State colletFrom a base of only four.received hi major product lines in three;Engineering .•Unions revealed that the 7,499,747 widely separate geographic! In 1958.own; In i960, 5 1953 to become a highly socialed wdiversified company in the pap-J firm’s assis er industry in both markets and!Later, jQ 19 plant locations. St. Regis to-1 the eompai vVf.r' member at the epd of the year. jday produces lumber, plywood,; ment staff.' : Total assets had risen 14.2 percent [plastics, food processing equip-; he has beerover the previous year to a new’ment, specialty oncl consumer! tant to the^ ' « il -ss Me • standing at the end Rotary totaled 3129.719,000. n Elks' The national figures released chair- Bl!reau of Federal Credit:he Co-1Cross'Habers of the 10.955 Federal; areas, St. Regis has to the crodi* un!°ns in the 50 states.!sincereb.Guam. Puerto, and the VirginwifeIslands had a total of $3,452,615,-[obcrta ■000- shares, averaging 3460 perreturn-icre he!;high of $3,916,541,000. and loans!paper products in addition to a products,With;during the vear to 54,017,102,000,broad line of pulp, paper, pap-triff toraveraging $753 per loan. Loans erboard, packaging and other'outstanding at the end of the year■eJ*™:; totaled 52,911.159.00. atf and 1Since con Mohler hasconverted paper products. The support ofirrment:Estimates for mid-year 1964 are for seven and three quarter ! million members of 11.200 Fed-ev, and; oral credit unions to own approxi-2 short-! ateiy $3.7 billion shares and have me in $:■;.! billion in loans outstanding, ton the Total assets anticinated bv mid-v ♦sen re- year are estimated at 54.1 billion.Hunt-Crawford Container Division and Muskingum Mill Divi-soo in Coshocton are operating has servedof Commeri member ofmember ashers of t; church. The11E, V. Haskins Listed Winnerdivisions of St. Regis.Under the new corpoarte Mr. .\Iohl identity program, the company’s j ani^ dsugbt-legal name remains unchanged, but for all future use in areas of marketing communications Fourteenth—advertising, sales promotion,’;[ packaging—wherever the cus-j jtomer is addressed and St. Re-! igis products promoted, the]I “paper company” identification:Buck:)od,j will be dropped. The signature j Eugene V. Haskins. 221 East',has also been strengthened, the:Aidsisformer St. Rests svmbol elim-imated, and aSixth st., West Lafayette, has been listed as a category 9 winner in the weekly travel game j been adopted as “Cross-Out” sponsored by tbej company color. Marathon Oil Co, He will havedeeptheblue has majorPoweR. Powe
Newspaper Details
Coshocton Times
Coshocton, Ohio, US
Sun, Jul 05, 1964
Page 17
Full Page
Clipped by
Jose B.
GB 08 Jun 2021
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