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James L. Rogers, who resides at Sierra Linda Estates, Elephant Butte Lake, celebrated his 85th birthday on Jan. 19 with a dinner at Elephant Butte Resort Inn. Mr. Rogers homesteaded at Buchanan, N.M. in 1917 and later moved to Corona where he first raised sheep, then farmed. In 1952 he retired and moved to Truth or Consequences. Mr. Rogers has four children, 11 grand children, nine great-grandchildren and two great, great-grandchildren. Helping to celebrate his birthday were Mr. and Mrs. Gerald Aday and Jason of T or C, Mr. and Mrs. Kay Rogers and son of Albuquerque and Mr. and Mrs. Tex Arterburn of Albuquerque. The question is often asked: ‘‘what is a Cowbelle and just how does she function,” Cowbelles are women who have one common denominator-their affiliation with the American Beef Industry; they have one universal cause: Promotion of our product, American Beef, and they hold one common firm conviction: that no substitute can simultaneously supply the nutrition and satisfy the appetite as can our product, American Beef! A juicy steak, a succulent roast, a hearty beef stew, or a good old American beefburger ... just take your choice and enjoy it. The consumer needs to be made aware of just how much the Cattle Industry contributes to the economy of our community, and to our state and to our nation. He needs to un derstand that beef production requires a large capital outlay, that the work load is long and hard, and that this is definitely a high risk endeavor. We realize to create this public awareness is a tremendous task, but we are not only closely allied with food production - we also function as a food consumer - therefore, we feel that perhaps we can better understand both points of view and, hopefully, can help to close the existing communications gap with reference to the beef industry The Cowbelle organization is built on the usual three levels of operation; local, state and national ... each working through its own committees to meet the needs peculiar to each. Our Chamiza Cowbelle organization - as a local - works to disseminate beef information in many ways. Printed materials are distributed, teaching aids about beef are presented to the public schools, 4-H Beef projects are promoted, and two yearly scholarships are presented to graduating seniors at Hot Springs High School in the fields of Agriculture and Home Economics. Just as Chamiza Cowbelles are link in the New Mexico State Cowbelle chain, so is the New Mexico Cowbelle organization one of the many cogs that together form the American National Cowbelles, Inc. Cowbelles on all levels are completely responsible for the Nation-wide yearly promotion “Beef for Father’s Day’’ cam paign. Although we work hard at all times to promote the beef industry, each year the ‘Beef for Father's Day’’ campaign stimulates us to an all-out, combined, nation wide effort to publicize the real GOODNESS of American Beef. Now, just a little more about its ‘‘local’’ Chamiza Cowbelle organization, Cowbelles meet the first Thursday of each month for a business or business-luncheon meeting. It can be truthfully said, we work hard, but we also have a lot of fun. A number of social functions is planned throughout the year. National dues are $5, state dues are $3 and local dues are $1, making a total of $9 yearly dues for all three levels of membership Anyone interested in joining women af filiated with the Beef Industry, the local organization of the New Mexico Cowbelles nearest to your area will be most happy to have you work with them. An invitation is cordially extended to join Cowbelles. The only qualification you need is a sincere interest in the betterment of the beef industry. Think it over, ladies, and you may want to be a working part of one of the biggest in dustries in New Mexico! Thank you The Chamiza Cowbelles James L. Rogers
Newspaper Details
Truth or Consequences Herald
Truth Or Consequences, New Mexico, US
Thu, Jan 30, 1975
Page 2
Full Page
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Jasmine O.
USA 27 Jun 2026
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Truth or Consequences Herald
