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KBIMKBIM AM/FM Radio recently expanded its operations and doubled its floor space by moving the radio broadcasting station to 1301 N. Main St.The location was chosen because of the suitability of the existing building and to accommodate the new tower erected to transmit its signal and to provide ground space for three satellite dishes that bring in programming.KBIM Radio has been serving Roswell and southeastern New Mexico since 1953, when five local businessmen, including W.C. Taylor, Gene Reisch-man, J. Kenneth Smith, Raymond Harris and the late Homer Glover acquired the broadcast property.Through the years the station has grown. With the addition of the 100,000-watt KBIM FM 95, the station has become the only commercial radio that serves Roswell, Artesia, Carlsbad. Hobbs, Eunice, Jal, Lovington, Tatum and Ruid-oso, as well as parts of West TexasIn 1981 KBIM AM/FM was purchased by King Broadcasting. Local owners Betty and John King and their daughters, Karolyn King and Kathe-ryn King Marley, have reconfirmed the intent of the original founders to be a radio broadcast station dedicated to serving its listeners and sponsors with news, information, sports, musical entertainment and area and community service.For 35 years, KBIM AM carried contemporary music. The AM format now features programming titled “Pure Gold, which features hits from 1957-75.Pure G ol d targets the 2 5 and older age group of listeners and consumers.KBIM-AM 910 has also provided coverage of local high school football and basketball games.new studioBetty and John King check one of the programming cartridges for KBIM AM/FM, which recentlyGreg Peretti photomoved its studios to 1301 N. Main St. KBIM Radio has been serving Roswell since 1953.It has also provided national and local news. Frank Tracy, an award-winning newscaster, is the KBIM AM/FM news director.KBIM FM 95 reaches southeastern New Mexico with an easy listening music format targeted for the 35 and over age group that comprises nearly75.000 of the approximately150.000 population in the FM coverage area.The station is regional in scope and features business news, events and commercial announcements for seven area communities, including Roswell, Artesia, Carlsbad, Hobbs, Lovington, Tatum and Ruidoso.KBIM FM 95 is the voice of the Dallas Cowboys in southeastern New Mexico and broadcasts the cowboy games and features.In addition to the easy listening music, KBIM FM broadcasts the Starlight Concerts of classical music Sunday-Friday from 8-10 p.m., and the Sounds of Faith, selections of religious music, from 6 a.m.-noon Sundays.“Focus on the Family, with Dr. James Dobson, is carried from 5:30-6 p.m. Monday-Friday.King, president and general manager, has been the host of KBIM AM/FM’s Round Table for more than 17 years.Round Table, a public affairs program, is broadcast from 9-9:30 a.m. weekdays from the Roswell Inn.He has interviewed numerous individuals, including senators, business and community leaders, doctors, symphony conductors and elected officials.Also, King Broadcasting Co. is the area distributor for See-burg, a functional music system for offices and businessesthroughout southeastern New Mexico.King Broadcasting Co. is a member of the National Association of Broadcasters, the New Mexico Association of Broadcasters and the Radio Adyertis-ing Bureau, which all promotestandards of excellence andquality radio broadcasting,sales and station management.Mrs. King, co-owner and general sales manager, said “Buying this property and expanding KBIM AM/FM is our way of showing the confidence we have in the future of Roswell and southeastern New Mexico.”She said business people, residents and students are invited to tour the studio. Tours may be arranged by calling 623-9100.
Newspaper Details
Roswell Daily Record
Roswell, New Mexico, US
Sun, Jan 24, 1988
Page 33
Full Page
Clipped by
Sammi B.
NA 06 Dec 2021
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