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KCLV-AM switches to news formatFREEDOM NEW MEXICOArea listeners will have to look elsewhere for their sjiorts talk now thatKCLV-AM 1240 in Clovis dropped its ESPN Radio programming.KCLV switched to a talk radio format on Jan. I.Rick Keeler, general manager of Zia Broadcasting, said ESPN Radio hadbeen on KCLV for 10 years.It garnered a small, but very loyal audience and the key to that is being very small and loyal,” Keefer said. “It had very few listeners, but they listened for a long period of time.”Keefer said sports radio usually doesn't do well in small communities such as Clo\ is and takes it cities with a quarter of a million or more people forESPN Radio stations to be successful.KCLV is planning to continue broadcasting the NFL playoffs as well as Clovis Wildcats football and basketballgames. Meantime, KCLV-FM will continue to follow the Lady Wildcats.KCLV through the years has carried live sports. Keefer said. “We’ve carried the Clovis Wildcats for something like 57years, as well as and professional football.”
Newspaper Details
Clovis News Journal
Clovis, New Mexico, US
Fri, Jan 07, 2011
Page 14
Full Page
Clipped by
Sammi B.
NA 19 Apr 2022
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