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past year profitable, busy for radio, TV 1^Satellite dishes, new channels offered*w mJBy Unda NavarroiTelevision Editor I The past year was good to | radio and television: progressive, cyber, a bit confusing, full | of swaps and trades, heavily re-i gulated — but very profitable.J Cable television companies 1 teamed with telephone com-i panies, network affiliates 1 changed affiliations, consumers § snapped up 18-inch satellite It dishes, public television faced ft funding threats, and new net-f works and cable channels popped up.TELEVISIONKKTV, Channel 11Staying connected with the 5 community is a priority for t KKTV news programs, says Jim I Lucas, Vice President and Gen-|eral Manager. “I feel we need to I do everything we can to develop | our already strong commitment in this area.” f To that end, the station added | an interactive, open, talk format I to the second half hour of the i Jennings Jennings morning ■: show, and a meteorologist’s report at 6 a.m. and noon.Weather was a particular concern because “we don’t feel that we can rely on the National Weather Service, and the fact that they’re leaving . . . ourviewers have a void,” says Lloyd Wright, station manager and news director.KKTV invested in remote weather stations that provide weather information 24 hours a j day by computer modem. Seven weather terminals were donated to schools throughout the region, teaming students with the station s weather anchors in predicting the weather.Ongoing projects include the station s Kindness Campaign done with the School of Education at the University of Colorado at Colorado Springs. “We want to expand the awareness of perpetuating kindness in our community,” says Lucas. Acts of kindness are credited at the end ' of the evening newscasts and schools are setting up kindness-reward programs.The KKTV CityLine, which j offers a wide variety of information, generated more than 9 million calls in 1994 in Pueblo and Colorado Springs. Hottest topics: stock quotes, soap opera updates, horoscopes, weather, and information on clubs and organizations.Although Colorado Springs was not affected by network-af-filiate switches nationwide, local affiliates will feel some after-See ELECTRONIC MEDIA/BB11
Newspaper Details
Colorado Springs Gazette Telegraph
Colorado Springs, Colorado, US
Sun, Feb 26, 1995
Page 181
Full Page
Clipped by
Sammi B.
NA 04 Jan 2022
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