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household word. The upscale sporting goods company caters to anglers, hunters and outdoor enthusiasts throughout the world.It was founded in 1856 by Charles F. Orvis, and is considered the oldest continuously operating supplier of fly-fishing tackle and outdoor sporting equipment. C. F. started the business by selling bamboo fly rods and quality trout flies in Manchester,-Vt,, where it is still headquartered today..It is no surprise, therefore, that when the Jeep and Eagle Division of Chrysler looked for an association for it’s new “top-of-the-linc” 95 Jeep Grand Cherokee, they chose The Orvis Company, owned and operated by the Leigh FI. Perkins family since 1956. Since the introduction of the Willys Quad as a pilot model for ;he U.S. Army in 1940, Jeeps have been considered a worldwide icon.Chrysler saw the Orvis connection as a match made in heaven for Orvis demographics matched the makeup of Jeep Grand Cherokee owners. The role Orvis’s daughter, Mary Orvis Marbury, played in the company and in the history of tly tying is not well known.She managed the fly-tying division of the company and was the first person in history to assign standardized names to fly patterns. (A “fly pattern” is the recipe for tying together bits of feathers and yarn to simulate a specific bug.)In 1892, she authored the first book on the subject, “Favorite Flies and Their Histories” and, as a result, was invited the following year to the Chicago World’s Columbia Exposition. Like Marbury, there were other womenThere were also many women who simply chose other pursuits. That’s the past.Today, increasing numbers of women are choosing to fish, shoot and become active outdoor enthusiasts. “Women are feeling there are no places that are off limits, “ said Pat Thcodoros, Orvis’s director of communications.“Take the work world, for instance. More women are stepping into executive roles and along with that, experiencing unprecedented levels of stress.“As a result, many arc seeking stress relievers and fbhing has been a traditional stress reliever used by men. It’s a metaphor for relaxation and renewal.”Whether it’s for angling or adventure, shooting guns or shooting cameras, increasing numbers of women are buying vehicles to help them get to the backcountry. They’re looking for active and passive safety features, solid performance and a covey of comfort and convenience offerings.The ‘95 Orvis Jeep Grand Cherokee delivers all of these along with a new, natty exterior paint scheme matched to its interior appointments. It’s a utility package wrapped in luxury.The exterior wrapping of the Orvis Grand comes in colors straight from nature’s palette. It has a moss green exterior with mare and roan-red accents.There are “Orvis Edition” decals on its doors and cast-aluminum lattice wheels with moss green accents. Inside there are leather and Vinyl trim seats in champagne, with dark green perforated leather inserts and red roan accents.There is a long list of comfort features in this practical and convenient interior with thoughtful stowage a trophy-winner. There are expandable front-door pockets, net pockets on front seat backs, a center console with storage unit and cup holders, an overhead console with an array of offerings to illuminate and hold things, a spare tire cover with storage pockets, cargo net and retractable cargo cover and a 60/40 split fold down rear seat for carrying longer items. 4An Infinity Gold premium eight-speaker sound system with cassette player is standard* and available are compact disk, a valet key and lock system, a glove compartment lock, removable rear headrests, a security alarm system, automatic temperature control, power windows and locks and a night-vision safety interior rear view mirror. As for the utility part of this sporty package, the Orvis Grand comes standard with the Up Country Suspension Group (upgraded suspension and tires, tow hooks, skid plates and trailer tow prep).Standard is a 4.0-liJer in-line six-cylinderrengine, or an optional 5.2-liter V-8, full-time, all-wheel-drive QaadrsFTrac; u driver’s-side airbag, 4-wheel anti-lock brakes, front and rear door beams for side impact protection and an available integrated child safety seat. When equipped with the 5.2-liter engine, it has “best-in-class” towing capacity at 6,500 lbs.The Jeep Grand Cherokee was introduced in ‘92 and now adds to its three trim levels this “top-of-the-line” model at a base retail priceSee ORVIS, Page 5
Newspaper Details
Duncanville Today
Duncanville, Texas, US
Thu, Feb 16, 1995
Page 13
Full Page
Clipped by
Steve W.
USA 24 Oct 2023
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