Article clipped from Deland Florida Agriculturist

j School Printing.1 ooo Poor Printing.d Money spent for poor printing In nearly,* if not in all cases, Is money worse rhan i wasted. Poor printing is not necessarily £ cheap printing, nor does it alwavs follow $ that cheap printing is poor printing, but $ it is a well established fact that poor c printng is never cheap, it is the most % expensive kind of printing.\ Effects of Good Printing.* If it is the aim of those who send out \ Catalogues, Circulars, etc., to impress ^ upon those to whom they are sent thefact that what they offer is of the best, it Is necessary that the printed matter through which they speak should be of the highest class, nothing shabby, shoddy or slouchy.The First Impression.With School Catalogues, from which thtf possible patron will receive his or her first impression of the character of the institution the publication represents, it is of the most vital Importance that the printed matter be of a high order of excellence, so that this first impression will not prejudice the recipient against the institution, but rather give the impression that everything connected with it is of the best—even to its annual catalogue.Good Printing Cheap.The statement that cheti,p printing is not necessarily poor printing” may be questioned by some printers who have not kept pace with the advance of the times. The introduction of labor-saving machinery in the modern printing office has had the effect of reducing the cost of the output and at the same time improving its quality. Printers who have not kept step with the times and equipped their plants with the labor-saving devices are still compelled to make cheap printing poor printing.How We Do It.Of late years we have made a specialty of school printing, and especially the printing of Annual Catalogues for i educational institutions. In order to fill all the requirements we have invested $15,000 In improved machinery for this 1 class of work—type-setting machines, presses, binders, etc. This machinery enables us to do the highest class of work at prices that would be impossible without it.Estimates Furnished.We offer our services to the schools of the South, and assure them that we will take pleasure in submitting estimates for their work and in furnishing any information in our power.We would, of course, advise the use of the very best stock, and in fact the printing of the very finest catalogue within the means of the institution, but we will furnish estimates on any class .1 work, and we feel certain that we will give satisfaction in every case. With our Improved machiney we are enabled to , turn out a neat catalogue at a price that ! a short time ago would have commanded only the shabbiest kind of a job—a job that no self-respecting school would use.It will pay you to Invest in a good catalogue, and we prefer to print catalogues of the higher class, but even our lowest priced work generally gives satisfaction.About Correspondence.In writing for estimates we would suggest that you forward a copy of your last catalogue, and give the number of copies desired; also note any changes that you desire, either in form of book, character of stock, number of pages, etc Kindly address your communications to Catalogue Department.Very Respectfully,Noble Newspaper Union,DeLand, Florida.
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Deland Florida Agriculturist

Deland, Florida, US

Wed, Feb 08, 1899

Page 5

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