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VOL. 23, NO. 13Full (AP) Leased WireTHE PAMPA SUNDAY NEWS-POST SUNDAY MORNING, DECEMBER 28, 1930.(AP) Features and ComicsPRICE FIVE CENTSFINEST PLAINS THEATRE IS READY FOR MONDAY OPENING♦♦♦♦La Nora Theatre Will Open With Paramount Film Classic, “Morocco”Griffith Flan Big Success(5) --------Pmm .Qinrwf*? 'TlmttI 11 JDesigned La NoraALL-CONSUMING LOVE IS THEME WRUNG FROM PLAY• The Panhandle's finest motion picture house. La Nora, will begin its existence today with the presentation of a Paramount screen classic, “Morocco,” with Gary Cooper, Mftrlene Dietrich, and Adolphe Menjou,The talking screen lias found its voice, of love in “Morocco, in which Gary. Cooper, Marlene Dietrich and Adolphe Menjou will be seen. At infrequent Intervals the motion picture Industry produces a super-plc-ttre, one achieving the rare combination' of power, sweep, artistry and universal appeal. “Morocco is such a picture. It's the greatest iovc drama since “The Sheik.”. ■ '“Morocco” is a story of a turbulent, fierce, all-consuming love; of a.mari and a woman swept into a maelstrom of emotions which neitli*1 cr -of them desires and neither can resist. Love is wrung from! their hearts, actually torn from them, and thd compelling dramatic direction of this production sweeps all who see it along with the master theme..!-Mimed - on a majestic : scale, •against the colorful background of Old-World- Morocco and the intriguing French Foreign' Legion, Morocco” is, epic in proportions, a contribution to cinema art which will lift its'director, Josef von Sternberg, even- higher in the ranks of the .truly great m'otion pictures. Back-of its amazing emotional action is, a fascinating setting, an astounding realism, a fusing of the fortes of nature and of life that lift a-picture to greatness.■'••‘•Garj? Cooper; private in the daredevil' Foreign Legion, whose business is,; fighting, whose pleasure is flirting, is attracted t-o Marlene Dietrich, beautiful cabaret} singer, and strikes tip‘ah acquaintance with her. She, too, like Cooper, is a disillusioned being, believing in no man, scorning all- lqvo. Nevertheless, these two are powerfully drawn together in spite of themselves,1, and in spite of the efforts of Adolphe Menjou, wealthy, socially prominent, who also loves the girl, oferfs her love, wealth and social position. Cooper, seeing what the girl would have to giveup forjhtm, attempts to destroy her love for him; she, unwilling to hamper his free career, tries to fight his' infatuation. Neither we successful. Inevitably they come to-get her,Thiss urging romance is pictured against the sensuous and colorful life of North Africa, in Morocco, a city of weird masonry, twisted, uneven streets, oi!j veiled women and swaggering Legionnaires. Here is the Foreign Legion, bronzed men, picturesquely uniformed, marching to tire blare of gay trumpets, the quick beat of drums. These arc scenes to quicken the pulse, to fan that, spark of adventure which everyone possesses.—By Fred’s Studio. Gates Corgan of Oklahoma City, architect for Griffith Amusement company, designed the new La Nora theatre and supervised construction details. He has designed many fine theatres, Including the Aztec at Enid, the Bison at Shawnee, and the nevj Griffith movie palace at Roswell, under construction.From Single Theatei To Hundred Units Is HistorySix years ago three brothers, L. C., II. E., ami H. J. Griffith, conceived the idea of building a theatre organization or many units and In many towns and cities. They believed that such a move, based on good pictures, reasonable prices, and ample advertising, would be a success.Today there are more than one hundred Griffith theatres in Texas. Oklahoma, and New Mexico. The start was made from a) single unit. The principles laid clown at the start have not only proved popular, but have resulted in phenomenal growth for the company.In Pampa, for example, ‘ the Rex theatre of the company has shown the best of Movietone productions, the price of admission lias never been more than 50 cents. Tie policy is not to charge more unless some special picture* by reason of tremendous production cost necessitates somewhat higher admission price.Both the new La Nora, which Is dedicated to Pampa and the upper plains, and the Rex will show the best of talking pictures. The big expenditure here by H. A. Gilliland and the Griffith Amusement company is based, according to both parties, upon abiding faith in the future prosperity and growth of Pampa and this‘section.ContractorHEAL COMFORTv^A^NOItA PATRONS TOenjOy numerousLUXURIESCITY IS HEADQUARTERS FOR PANHANDLE DISTRICTA fully equipped- art shop i maintained in connection with tb La Nora and Rex theatres with J. Bush in charge.Bush has been doing- art work for theatres for several years and has! worked in Los Angeles, Oklahoma City, Dallas, Enid and several! other\ cities.Headquarters of the art department of the Panhandle district of j the Griffith theatres will bq located in Pampa.The art department here is capable of tinning out lobbies equal in elegance to those in, the large cities, C. B. Akers, manager of the two theatres, said.wiiliT—By Fred's Studio. John T. Glover, Pampa contractor, has the distinction of bringing to completion two of the city’s newest and finest structures. These are the new city hall, already accepted and occupied, and the La Nora theatre. He also has built other big local structures.The mezzanine floor ol the La Nora thea$vc-3s 6qufpphd'.wTtlvoyer-stuffed lt;JlidiLs,:;-,;and\i jlbungeb. soguests may1'be comfortable - while they are waiting between shows.A* separate lounging room off the mezzanine floor is furnished for* the ladles.The lounging rooms are decorated, in an attractive manner and nothing has been spared to make the} patrons comfortable, according to C. B, Akers, manager of the theatre.Persons will be allowed to smoke in the lounging rooms, Akers said. This Is one of the conveniences that no other theatre in the city affords at the present time.Frigldalre cooled water fountains are located In the rooms as well as in the downstairs foyer.THEATRE IIN lH TR. E. Griffith iq secretary of the Griffith Amusement company and is actively in charge of office administration, buying of pictures, aucl similar work.An unforgettable introduction to American motion pictures was accorded Marlene Dietrich, beautiful German f actress brought to the United States by Paramount, during the filming of Morocco” now showing at the La Nora theatre. She lias the feminine lead opposite Gary Cooper and Adolphe Menjou.Working among the sand dunes of tlie Guadalupe region, in California, where scenes for the thrilling love drama of the French Foreign Legion, were made, Miss Dietrich was required to face driving sand storms in flimsy garments, fight her! way over the desert in her bare fee};. Between scenes, rests were brief, and, during such moments, she sat, wrapped in blankets, awaiting the call for her next excursion into tlio biting gale.In spite of tho dir com forts, she uttered not one complaint, declaring that} ithe scourge of wind and sand was an inspiration which made her feel tho menace of the desert she was supposed to brave.SAN ANGELO, Dec. 27. M’}—Formation of “Eat More Lamb” clubs, for the purpose of raising funds for tlio part assigned the Sheep and Goat Raisers’ association of Texas in the nationwide lamb advertising campaign, has been accomplished in several counties by E. S. Mayer, Erie Raecy and Ed Blanton. Thd advertising campaign will start within the next few months. Mayer is in charge of work in Texas.The clubs formed are in Kerr, Kimble, Edwards, Uvalde, Val Verde, Schleicher, Tom Green, Menard, Sterling, Terrell, Crockett, Sutton, Pccos, Concho and McCullough counties.A membership drive will be made after the first of the year. Mayer said. The campaigner? have raised about 25 33or cent of the sum allotted to Texas in the drive.SPRAY OF WATER USED TO CLEAN BLAST FROM FANSA washed air cooling system has been installed in the La Kora theatre and is capable of changing the ah* in the auditorium completely every fouilt; minutes. Its heating system consists of separate gas steam units situated in various pDtnts In the building.The cooling system is composedof two large fans each having a capacity of 70,000 cubic feet of air a minute. The air is drawn through a fine spray of water and is cleaned before it Is blown Into the theatre.Two large ventilators are in the roof near the rear of the building to complete the circulation.Tlio temperature of the auditorium can be maintained at any given point without regard to the season of the year. This same system, is used by all of the leading show houses in tile United States, sNEW MARKET SERVICEBROWNSVILLE, Dec. 27. M’ — Tile government market news service will begin operating here shortly after the Christmas holidays, the chamber of commerce lias announced.Formerly the office has been maintained for six-month periods, but an increased appropriation, proposed in congress, may make year-round service available.“Morocco” is the story, the love story, of a man, a woman and another man, filmed against the colorful, ever-changing background of Northern Africa and the French Foreign Legion.Gary Cooper, devil-may-core American, private in the Legion, is ruthless with alt women, taking them, as they come, considering each but a passing pleasure to be tasted and thrown aside. His latest affair with the wife of an officer of the Legion iq beginning to wane, when he meets Marlene Dietrich, a cabaret singer.Marlene singles Cooper out for attention, in spite of the clamor of ether suitors, among* them debon-aire, man-of-the-world Adolphe Menjou. Surreptitiously she arranges a rendezvous with Cooper in her apartment. Cooper finds her a woman embittered of life, scorning men. He is strangely attracted to her. Fearing she will gain power over him, ho leaves her abruptly, goes into the street, where he finds the officer's who waiting for him. Marlene, intrigued still further by Cooper, follows him and interrupts his interview with the other woman. Tho woman, enraged, urges the rough hangers-on and street beggars to attack Marlene. Cooper defends her ,lr; arrested, and assigned to a dangerous mission.•Convinced he loves Marlene, Cooper goes to say goodbye, and overhears Mcnjcu proposing marriage to her. Realizing the wealth and happiness such ;t marriage would mean to her, Cooper steals away, leaving a message for Marlene,Cooper accomplishes his dangerous mission, but, unwilling to face Marlene, elects to remain at the desert outpost and seek further active service, Marlene hears that he is wounded, and asks Menjou to drive her lo the distant outpost. When Cooper and Marlene meet, their love for each other Is revealed,ISSUE MUNICIPAL BONDSBEAUMONT, Dec, 27. (/PI—Indication of extensive activity hi municipal Improvements here early in 1931 are seen, with issuance of $400,-000 worth of bonds from an issue authorized last year, by the city commission. Paving and sewer work has been outlined,'to get under way in January.•PLANT RESUMES WORKLUFKIN, Dec. 27. M»» -Optimism, which has been returning in this industrial city of East Texas, received a stimulus at the weekly banquet of the Chamber of Commerce the other night, W. C. Trout, general manager of fhe Lufkin Found-ary and Machine company, made the announcement that the plant had resumed full time operation, and was In receipt of order:) enough already to keep its full time schedule until the lust of February. 12. L. Kurth, general manager of the Angelina County Lumber company, was also cheerful, reporting that orders at the company mill were increasing. «,*-—_HARD ON BANDITSSAN BENITO, Dec. 27. lt;A* — If anybody tries to rob either of tho San Benito banks he may feel slugs from sawed-off shotguns fired from adjacent business establishments.Bank officials distributed the weapons to business men at strategic points near the institutions.H. J. Griffith is assistant secretary of flic Griffith Amusement company, which will operate the new La Nora theatre. He is in charge of theatre properties and operation.MISSION WINS PRIZEBROWNSVILLE, Dec. 27. (/!•} — Tho city of Mission has been adjudged winner of the 1931 Rose cup, offered to the Rio Grande Valley municipality making the most progress In beautification, during 1930,Julia C. Montgomery, donor, ha:; announced.The eus), offered three years ago, will become the permanent property of the town winning it three successive years. It had' been held the past two years' by Harlingen.PALACE IS VERY STUNGWatched New Theatre CompletionBE SEEN FIRST—By Fred’s Studio.These two well known citizens, C. B. Akers and II. A. Gilliland have watched with much interest the completion oh the new La Nora theatre building on North Cuy-Ier. Mr. Gilliland erected the structure for Griffith Amusement company, of which Mr. Akers is manager in Pampa.liTom™i~THEATRESIREN WILL NOT BE® HEARD IN NEW BUILDINGVolunteer firemen will not be signalled by a red light exclusively for that purpose, says C, B. Akers, manager.A red signal light will be placedabovo the exits on each side of Lit Nora stage and will be flashed on and off when there is a fire sonic place in the city. Akers explained that firemen in tho new1 theatre would not be able to hear the fire siren and this signal light would notify them of a fire without having to call out their names awl disturbothers.EIS“Cry Room” Has T alkies—Something New in TheatersThe La Nora theatre lias among its various comforts a talkie “cry room” and C. B. Akers, manager, says it is an original Idea of his and further contends it Is the only one of its kind In the world.It is situated near the front on the right side of the lower floor and is a glass enclosed room equipped with speakers. 'Mothers who have too energetic babies may hike them to this room and can hear and sec the picture just the same without disturbing the remainder of the audience.WANT LICENSE LAW LITTLE HOCK, Ark., Dec. 27. Mb Efforts to pass a uniform motor vehicle drivers' and chauffeurs' license act will be made at the coming session of the general assembly.Under terms of the proposed measure, all operators oi self-propelled vheicjes would be required, to apply for and cbtain a drivers' license.The maximum salary of a prohibition agentl is 42,900* while the minimum is $2,300.By STAFF WRITERThe La Noru theatre, the Pan-handle's most elaborately decorated movie house, is almost beyond description. It in unsurpassed by any theatre in the rudius of 201) miles from Pampa.The lobby is decora ted in black tile and colored plaster work. Floors on tho inside are covered with padded red designed carpets. One may walk over them without a sound. Stulra, aisles and the mezzanine floor are covered with red carpets of the same pattern.Color scheme for the on tiro theatre is gold and red, giving it very rich appearance. The walls arc covered with vari-colored plaster, When the lights are turned on, a golden tinted effects Is secured.On Lhe mezzanine floor are located comfortable lounges and chairs. In the lounging room ts a scarlet divan, it beautiful floor lamp, and overstuffed green rotkers. The lounge room ojiens on the street with large windows with tan drapes,Passing into the auditorium, thowriter viewed the fantastic design urcuiul the top of the walls. Encircled flowers with jagged spears make up thd design. It is all marie with ;»und-board of cream and dark brown color—the beautiful and the practical all in one.Scabs have cushioned bottoms and plush backs. The floor Is slanting enough to a How patrons to sec over the heads of those in front of them.While testing the sound equipment yesterday, tho writer went to the top of tho balcony to rec if the rcrlpt could be « heard plainly enough, By tho investiguton, it was found that talking may be heard plainly In any seat in the building.The largo stage Is draped with rod velvet drops trimmed with gold braid. Curtains are drawn by automatic control by switches in the projection boot InShadow boxes with subdued lights fins on each of1 the side walls which lends an added stroke of beauty to the auditorium. It will bo a pleasure to see a movie in this new thca-t ro. iPLAYED BY COOPER IN Lft NORA FILMMid a blare of martial mlisle and a waving of flags, Gory Cooper will swing onto the reveen at the Lh Nora theatre Monday in the greatest soldier roJo he has ever played, in “ Morocco/' Paramount':; gigantic and spectacular drama of the French Foreign Legion.Not even in “Beau Snbreur did Cooper attain to the colorful* background which features Morocco/' and the brilliant action which makes every moment of this Josef voit Sternberg picture a breathtaking experience. In “Morocco” the talking screen has found iLs voice of iovc for, with Cooper, is seen tliat amazingly bountiful actress whom Paramount brought from Germany to feature in this production, Marlene Dietrich.“Morocco is a love story, emotion-swept, filmed on an epic scale, under the direction of the man who made Underworld/' lt;whoso rare combi nation of artistic and practical skill has proved his right, time and time again, to bo listed with the greatest directors of all time. It is tho story oil u/imin mid u woman; a man ruthless with all women, considering them but passing pleasures to be tasted and tossed aside; a wcnum embittered ol life, scorning all men.Gary Cooper, happy-go-lucky soldier of fortune, a private In Lhe French Foreign Legion, is a young man without au Illusion, even whan ho makes n piny for the girl, beautiful Marlene Dietrich, a safe singer whoso ravishing clumn also interests ii man-of-tho-workl, Adolphe Menjou.BEST SCREENBEADED CLASS (2 IVES BEST IMAGES OF MOVIESand Menjou, realizing the hopeless-ness of his suit, offers to aid Cooper's desertion from the Legion; Marlene wants lo fly with him.Cooper, however, tel Us Marlene that, if she loves him, she must bo prepared to be a guud soldier. As he marches with his column Into the desert, Marlene-joins the troupe of ragged, unkempt wives and sweethearts who follow the trull of the soldiers. She joins the Legion of Women, who, unheralded, unsung. without uniforms, flags or glory, follow thelij men to danger and death.In keeping with the standard set by other things in the La Nora theatre, a Du-Lite beaded glass screen is being used, it is the most modern and expensive type that can be secured, according to C. B. Akers, manager.It is made with a special cloth covered with millions and millions of tiny gla^s beads. The screen is perforated lo let the sound come through.The glass beads on the cloth give more depth to the picture projected on the screen.Behind the screen are located the speaker horns. They are inclosed In sound-proof material so the sound will only go through the screch itself.Tlio stage is lai'RO enough that the screen may be dmwn and be used for vaudeville or stage shows.Curtains on the stage are operated automatically h$ switches located in the projection booth In the roar of the building.HOOVER MAY DICTATEMEMORIAL TO HARDINGWASHINGTON, Dec. 27. PI1)—The White House said tonight President Hoover, would,participate hi dedicating the Marion, Ohio, memorial to Warren G. minting if he Is invited.Plans tor dedicating tin* memorial at the home of 'the lute president huve been held up for i\ Jong period and no date for the ceremony has yet been set.MANY HOMES FOR TEACHERS AUSTIN, Dec, 27. jV — More teachers' homes have been built in Texas in the past eight years than in the preceding IK), according to records of the state depanment of education. From IflGQ until 1022, 635 were built, while since 1022, 700 have been erected.BUILDING BOASTS 1,100 VERY COMFORTABLE SEATSTampa's beautiful new La Nora theatre, the Panhandled finest movie palace, will be opened to the public for the first time tomorrow evening at 7 o'clock. The first picture will be “JUorocco/V a Paramount production with Marten e Dcltrlchft Gary Cooper, aiid Adolplie Menjou.Built by H. A. Gilliland, pioneer Pampa picture show operator, and leased and operated by Griffith Amusement company with G. B. Akers as manager, the new entertainment institution will draw, its patronage from a very wide territory. It lias 1100'upholstered seats, lounging rooms for ladies and men on the mezzanine floor, ‘tho most modem sound equipment, acoustical devices, and ventilating system, and a special talkie cry room whchj mothers may take (heir babies and still see and hear the picture.Perfect acotmtis and an even temperature winter and summer will add to the patrons1 pleasure, Mr* Gilliland spared no expense In providing the most modern movlo house. The contractor was John -T.Glover, who has built some of Pam-pa's finest structures. Gates Corgan, Griffith staff architect, designed the building and supervtd construction.Griffith officials and managers will join the trek of people to the formal opening tomorrow. Price of admission on the opening night .will be 10 cents for children and 50 cetilfc for adults, both downstairs and ih the balcony. Matinee prices in the new theatre will bo. 10 and 35 cerits and night admtesloh will bo 10, 35. and 50 cents, according to Manager C. B. Akers.Other personnel or the theatre: Floyd Hatcher, projectionist; O. B. Ward Jr., advertising; J. Bush, artist; Mrs. Katherine Rusk, cashier; Miss Lorena Qualls, assistant cashier; Orba Wyatt, doorman. Ushers arc C. C. Tet-ts, James Pearson, Bam Klcthj Willard Gregory, and Ramon Bartgis, Frank Long Is porter-Tcin setUP FOR FILMING OF LA NORA PICTURESprawled under a burning sun on a stretch of brown, parched land 35 miles from Hollywood is an exact duplicate of a Moroccan city. Within its baked mud wails, a short time ago, was heard the babel of many languages, and, on Its narrow streets, veiled woman flitted silently. Bearded Arabs, Turks in gay fez and billowing bloomer, and smartly uniformed French officers rubbed shoulders with scowling, black-vlsnged Moors. Clilekena scattered before tin: marching feet of soldiers, while burdened camels swung awkwardly i past throngedbazaars.Now it is a deserted city that, In a short time, will be demolished and removed,Paramount built mid populated tills Eastern metropolis, in a sundrenched valley on its 3,000-acre ranch, for tho filming of its spectacular drama of the Foreign Legion, ‘'Morocco, the Lit Nora theatre at Unction for the opening of tile theatre. Plans for tlio gigantic layout were made by Hans Dreiser, a member of. tlio studio art staff who spent several years in Africa,While walls and buildings were springing up, the easting office rounded up a population for the budding city. In Morocco dwell all races and'•nationalities. Two thousand persons were interviewed In Holly wood in nine languages to find the six hundred required in tho production, Among those chosen were Americans, E n g 1 i s h, Arabians, French, Germans, Italians, Russians, Spaniards, Hebrews, Turks, ami Greeks. A heterogeneous company was assembled to support Gary Cooper, Marlene Dietrich ahd Adolphe Menjou. IA crew of artisans labored for two weeks in night and day shifts building tire city, wherein much of tho picture. “Morocco,” was filmed, TJiey were supplied with materials by a fleet of trucks ojieratlng on a 24-hour schedule. Wares for tho shopsand bazaars were obtained . from homes of former Moroccans, Arabian curio shops and the studio's own large collection of north African goods.Chicago expects to entertain 75,-000,000 visitors during tho Century, of Progress, 1933, *!f
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Pampa News Post

Pampa, Texas, US

Sun, Dec 28, 1930

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