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AUGUST IS, 1938TH E D ELTA WEEKLYPAGE. NINE :TOWARD J4 GREATER DELTADelta Council Outlines Publicity Campaignfo Promote hiterest SnNew Highway 61 Total Cost of Program Will Be $25,000.00This Is the Delta Council page. Here the actii'-itins and }roarams'~bf the orf/rtKizutior.s arc discussed bu Rhea Blake, cavcw'iye manager of the Couu-i. vC.The opinions, policies, and recommendations expressed here are those which have been adopted by the various commit fees luilhin the organization. The interpretation is made by the executive manager.The space; for this page is given to Hie Council each week by The Delta Waekhj management.The Deha Council is responsible for The Dvlta Weekly only regarding what appears on. the page Toward a Greater Delta.ITH THE ASSURANCE that Hie lastw• 8 miles of paving on U. S. Highway 61 from Memphis to New Orleans will be lot in September for completion of the entire highway by January 1, 1939, Della citizens from all along the route meeting in Clarksdale, approved a plan for publicizing this scenic«4t hero fare.While the Della Council has been actively interested in the publicity program and has cooperated with the Vicksburg Chamber of Commerce in arranging the public meeting and in devising the promotion plan, tire Council does not assume the responsibility for putting the suggested program into effect.It was our purpose to investigate the possibilities of a publicity program, to carefully study the merits of the plan devised and to present the findings with our recommendations to the people \vho are concerned.Those counties through which Highway 61 runs will be most affected by the tourist trade. The entire Della however, will be affected by the investments and broad developments which will inevitably follow.With this thought in mind we recommended to the people of tiie Delta a 12 month publicity program, beginning with the opening of the highway, The lolal cost, of (lie program is $25,000,00. Of this amount $18,000,00 is to be raised in Mississippi and $7,000,00 from Tennessee and Louisiana.IThe objectives of the entire program are:(1) To publicize the actual competition of this highway from Memphis to New Orleans.(2) To secure the greatest possible tourist traffic over the highway.(3) To advertise and publicize the general advantages and resources of the entire territory through which the highway travels.(4) To create a consciousness among the citizens along the route as to the points of interest within their respective counties and to the natural resources of their community.(5) To generally promote the growth nd development of the entire territory within the scope of the program.The advertising program approved by the citizens along the lower half of the highway from Vicksburg to New Orleans at a meeting in Natchez and by the citizens along the upper half from Memphis to Vicksburg this last week at Clarksdale may be briefly summarized as follows:(2 An opening celebration to be held in Vicksburg for two days in connection with the official opening of the highway.(2) Motor caravans to start from Memphis ?,nd from New Orleans meeting at Vicksburg for this celebration. All counties, cities and communities along the route to join thecaravan as it moves toward Vicksburg.(3) Invitations to the public generally and to the state and local oMicials oi every point along the route from Canada to the Gulf will be’fexpeeled.(4) Selection oi a queen and Ole Man Diver to add interest to the opening ceremony. Every community and county can elect a young iady to compete in the queen contest and each community and county can enter, their most typical river character in the contest to select Ole Man River.(5).v Opc-ning ceremony will consist of usual coronation ball, parades, banquets, and other events that will attract the attention of thousands towards U. S. Highway’61 and the territory it serves.(6) Publicity and pictures of all points of interest along the highway will be released in connection with the gpcning event and during the 12 months thereafter.(7) Newspaper advertising in from 25 to 30 mid western, newspapers will be inserted in connection with the State of Mississippi’s fall tourist and recreational program.(8) Highway bulletin boards will be erected c.n feeder roads north of Memphis directing tourists to travel U. S. Highway 61 from Memphis through the famous Mississippi Delta, through historic Vicksburg, Port. Gibson, Old Natchez, Woodvilie, Baton Rouge. Louisiana to New Orleans.(9) Trail markers will be placed along the entire route in order that the highway may be tied in with the publicity and easily identified.(10) Illustrated booklets showing the interesting points of every county along the river will be lithographed for distribution.(11) Literature of a more inexpensive' nature will be printed in hundred-thousand quantities for wide distribution.(12) License tag plates will be distributed to people along the route in order to keep local interest and attention focused upon the problem.(13) National magazines such as the National Geographic Magazine, The Satur-day Evening Post and Colliers will be used to direct national attention toward this entire territory.(14) Contact office to be maintained in Vicksburg (most central point along the route) for entire 12 month period. From this office literature will be mailed to persons answering advertisements and publicity will be released.The $18,000.00 to be rais-FINANCING cd in Mississippi has been pro-PLAN rated against the 12 counties through which the U. S. Highway 51 travels on the following basis:50 percent based upon assessed valuation of the county.50 percent upon mileage of the U. S. Highway 61 in that county.The breakdown- of the total amount for which the Delta counties are responsible amounts to approximately $11,000.00. This amount or this division is not what we recommended, but is a compromise, presumably the only one at which the group could arrive. However, if the amount*to be paid by counties in the Delta was calculated on-mileagealone, the total would be approximately $12,-000.00.Those citizens who met in Clarksdale will during the next two weeks submit to their respective boards of supervisors the proposed publicity program. 11 has been suggested that the counties appropriate funds to bear their prorata. share, of the cost of this program. These funds are allowed under an act at which permits a county to appropriate up to one mill for-advertising purposes.The following letter from the secretary of the Southern Comber Yarn Spinners Association regarding Hie iden-PERMANENTtif Ration of Delta long staple BALE IDEM- cotton is reprinted here to .TIFICATION throw further light on theSTUDIED problem of permanent baleidentification now being considered by the Sales Promotion and New Uses Section, of the Committee on Agriculture:TO ALL COTTON SHIPPERS:Gentlemen:The Southern Combed Yarn Spinners Association, representing 81 combed yarn mills and 1,400,000 spindles in North Carolina, South Carolina and Tennessee, uses approximately 350,000 bales of long staple cotton annually.Our Association has been informed, and we think reliably, that a rather large amburit of California cotton was shipped to Delta points last year and stripped of California tags and reshipped under the guise of Delta cotton to combed yarn mills at an approximate profit to the shipper of five ($5.00) dollars per bale, and an ultimate loss to the spinner which is indeterminable, since the two crops were indistinguishable last year until the difference showed up in processing and dying of yarn manufactured from mixed lots. Many yarn manufacturers, as a result, have had yarn rejected from this cause at a financial loss a,nd an additional possible loss of the goodwill of the customer.-'The members of our Association have been requested to promptly report any evidence of a continuation oi' this practice. The Association does not in any sense of the word desire to say or do anything prcjudical' to the sale of California cotton as such, but simply desires to make certain that its members will receive Delta cotton when that cotton is. purchased and paid for.The practice herein referred to is in direct violation of that portion of Section 5, paragraph (a) of the March 1933 Amendment to the Federal Trade Commission Act, which is as follows:“Unfair methods of competition in commerce and unfair or deceptive acts or practices in commerce arc hereby declared unlawful.”We have a mutual interest at stake and we propose to present to the Federal Trade Commission- any evidence that we receive which may show that this practice still exists, and we urge your cooperation in an effort to put an end to this unfair and deceptive practice in commerce.Very truly' yours,THE SOUTHERN COMBED YARNSPINNERS ASSOCIATIONM. G. Barnwell; Executive Secretary.
Newspaper Details
Greenville Delta Weekly
Greenville, Mississippi, US
Mon, Aug 15, 1938
Page 13
Full Page
Clipped by
Mattie A.
NC, USA 25 Feb 2018
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