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Most listeners like new KTTIKTTI has gotten a tremendous response from the listeners,” since switching Oct. 1 from easy listening to all country and western, according to Jim Evans, president and general manager of the Yuma radio station.Response is running three to one in favor of the switch, Evans said. Surveys had found that Yuma radio listeners wanted country and western• 7, / ' v. ' '.7^ wmusic, so Evans decided to give the listeners what they wanted.Many of those who have complained about the change are the same ones who complained three years ago when KTTI first aired beautiful music,” he said.«Those who rely on easy listening or beautiful music for background music for offices and homes won’t be left without, though. The cable company does provide background quiet music. So they do have that available on cahle,” Evans said.Evans is himself a beautiful music fan Frankly, 1 love beautiful music. But what this town wants, is country-western.KTTI now is Yuma’s only full-time country western station; it’s fully automated and on theair 24 hours a day.
Newspaper Details
Yuma Sun
Yuma, Arizona, US
Fri, Oct 09, 1981
Page 59
Full Page
Clipped by
Sammi B.
NA 03 Dec 2019
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