‘Inspirational format’FORTPNA Beginning Sundav, radio station KNCK here will adopt an in spirational format.” according to general manager Dick (InodKNCK has Seensimulcasting with KFMI. a ■ soft rock” station in Kureka also managed by Good (iood was placed at the helm ol KFMI KNCK last August by the stations ou ners Koger KockeDianne Browne and Dick Meyer with the task otBprev itali/.ing the formats(iood told The Times Standard that he organized a study to determine the tastes of the Humboldt County listening public Alter lots of research it came at us like a billboard that said we should adopt a Christian format,*' he said A theological consultant ’ from Dallas. Al Buttolph. was imported to help with the format development Buttolph has been in the relatively new field for five yearsButtolph defined an spirational format as acombination ot gospel musicand religious programmingKNCRInspirational radio is an entire concept designed to uplift, from a Christian level, the entire listening public You're not going to find lyricsthat bring you down, no negativity.” he said *■ People who are afraid todeath to go to church on Sundays can now go to church everyday by way of radio,”w w w *rButtolph noted Even the news format will he modified to allow onlv for * good news ” Both conceded that it will be difficult to find good news on the wire service machines The format will be non denominationalKNCK and KFMI. withto iioii watt broadcastingfrequencies, have the strongest signals tx»tween San Francisco and Portland. Good saidKNCK. which is 1000 on the radio dial, was started in lOWf under different call lettersThen a rock station, it always had a following, hut it was never financially successful.” he saidBoth stations will continue to broadcast sunrise to sunset *