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AM station changes to ‘memory music’By DARRAGH DOIRONPort Arthur News Staff Writer _Radio station KOLE has redesigned its format to please an audience that isn’t satisfied by screaming guitars and head-banging rhythms.“Were playing what we call memory music,” said program director Bart Evans.It’s for listeners who “just can’t handle the new rock ’n’ roll,” he said.Evans said the station is playing toe-tapping classics from the AOs, ’50s and ’60s. Artists include Bing Crosby, Perry Como, Dean Martin and Patti Page. The station will also feature sports broadcasts.“It’s music to sing along with, music to make you happy,” Evans said.The format went into effect Monday at Port Arthur-based KOLE, which is at 1340 on the AM dial. The stationpreviously played a mixed format, including Cajun music.Uno Broadcasting Co. of Joliet, 111., the company that makes plaing cards for the Uno game, owns both KOLE and its Orange-based sister station,KKMY, 104.5 on the FM dial. Thecompany bought the stations in March from Beaumont-based Gulf Center Broadcasting, said Don Neer, general manager for both stations.KKMY plays adult contemporary classics from the ’50s, ’60s and ’60s.KOLE is broadcasts from a tower on 27th Street in Port Arthur, but Neer said he is searching for a Beaumont site to combine both studios under one roof. Both stations would broadcast from the Beaumont studio, but KOLE would keep its tower on 27th Street.Construction is underway for a new KKMY tower in Vidor.Both stations now have sales offices in Beaumont.
Newspaper Details
Port Arthur News
Port Arthur, Texas, US
Mon, Jun 26, 1989
Page 3
Full Page
Clipped by
Sammi B.
NA 25 Aug 2022
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