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NEW MARKET, TAYLOR COUNTY, IOWA. THURSDAYiltelit*verthee-kid)ofemt*eoenloglie.ledIdeliesrlc,Innste.uc-oreillyntothe not v’ho veu by • 4toiterVU9herlay.ige-9llOtheiy'8Newspapers Ordered to War BasisSubscriptions to be Cash in Advance and Consumption of Paper ReducedTo Become Effective October 25, 1918sixers,JUt-i a For 2.89 herles.)ut-DSRe-oneedl-jul-otthe ods hut :aln nts, bat I tolem ) totese i to ouglion i to he•fledte)ytheheart-ilusie«elgh-ear the ible to It nod oud the . In ‘Kerned me-rful lour was lore menIved r IsIfdge,rat-Vll-ttoroer,son.CHU-thutIK'S.thepj.leOnebutIves, re-ilsh-pple ’ood, loaf i. he If H bau-reudThe Pulp and Paper Section of the War Industries Board has issued an order reducing the amount of print paoer that may be used by weekly newspapers by 15 per cent and the said order will go Into effect September 15, 191S.While it is true that the powers at Washington could restore hundred of persona to useful occupations and save tons and tons of paper by cutting down the carloads of publicity material they are sending out—much of it duplicated—to^fill the waste baskets of this country, yet we must face the situation the same as other business concerns that have been compelled to curtail their output on account of the short supply of material. The bakers, ice cream parlors, soda fountains, candy makers, all users of steel and many other business enter* priaee have lost business because their supply of law material had been cut down.Along the same line it is also true the many publicity agents seem to be under the impression that the average country newspaper man does not have anything else to do but go through the matter sent out from their respective departments, not realizing that every other bureau has the sarne idea with the result that the editor has to take a market basket to carry his mail from the postoffice and spend *ime that ought to be consumed in looking after other patriotic calls which are made upon him, but, as the country publishers have already made sacrifices far beyond the imagination of the powers that be- possibly not appreciated—the country publishers will not rock the boat but will stand firm until the war is won.It has been suggested that the curtailment should be accomplished by the elimination of all wusetful practices and the following recommendations are along those acceptable to the pulp and paper section of the war industries board:An increase in the subscription price of the paper, especially where the price is less than $2.00 a year.The discontinuation of all subscriptions that are not renewed and paid in advance at the time the aubscripiton expires.The elimination of all free copies.The elimination of all exchanges except where the papeis r-ceived in exchange are absolutely essential to the conduct of the paper.The discontinuance of the practice of conducting subscriptions contests or clubbing arrangements when the weekly paper does not re cive approximately the full subscription price.As to the first recommendation—raising our subscription price— the Herald will only adopt that method as a last resort, although the subscription price to subscribers outside of this immediate vicinity will soon have to be raised to cover the increase in postage caused by the recent zone rate inaugurated by the government.The next recommendation that we discontinue all subscriptions that are not renewed and paid in advance we will try to follow except in instances where we have ledger accounts. Because if we are compelled to cut down our circulation, it stands to reason that the subscriber who has the paper paid or wishes to pay in advance should have priority over subscribers who are not paid in advance. After October 25 all subscriptions not paid in advance will be discontinued. And thereafter all papers will be discontinued at expiration of time paid for. I-ook up your receipt and if in arrears better get right if you want the the Herald. This country is at war and we have been ordered to get our subscription list on a war basis and we have no other alternative than to obey if we expect to remain in business. Our boys in the trenches are obeying orders, some are giving their all. We can do no less than obey orders here at home. No one has any more light to take offense at our efforts to get our list on a war basis than they have to become offended at the grocers because they will not sell them ten sacks of flour or 50 pounds of sugar. Statements will be mailed to those in arrears who do not renew by October 25.Ab to the elimination of free copies.We will be compelled to eliminate them. A charge of 5 cents each will be made for all extra copies. Should any of our subscribers fail to receive a copy of the paper, however, they will do us a favor by letting us know at once so we can supply the missing number before the few left on hand are exhausted. No charge will be made for missing numbers of course.The Herald does not expect to make money during the war. All we expect to accomplish is to make both ends meet and if the time should come during the war when we can not do that we will turn the key in our door until after the war.We do not believe the people of this community want to do without a newspaper, but in order to meet the ever increasing cost of materials entering into the making of a newspaper we shall have to raise our rates from time to time in order to stay in business during the war.es a:be :ireut liuve I hullIty 1rsby,jjoreHere is the text in full. It is addressed, “To Publishers of Country Weekly Newspapers’':The Priorities Board of the W Industries Board has listed paperbe exercised and that the reduction in the use of puper by the newspapers ahull be 15 per cent.Each paper mill will be put upon the priority list for coal conditionalmills as an essential industry and ; upon their signing u pledge thathas rated them in fourth class for piority for coal on the distinct understanding that the greatest poa-they will furnish no paper to any consumer who wili not also sign a pledge in duplicate that he will ex-
Newspaper Details
New Market Herald
New Market, Iowa, US
Thu, Sep 12, 1918
Page 3
Full Page
Clipped by
Taylor C.
AL, USA 09 Sep 2017
Other Publications Near New Market, Iowa
Southwest Iowa Democrat
New Market Monitor
New Market Herald
