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rmrPholo* by George £, Addonsby Bruce Campbell-F. Dwain Randall finds it's smartbusiness to make the rounds of his five supermarkets in his oivn plane.Randall is always alert for new merchandising or promotion ideas; here, he explains a frozen-food promotion to one of his employees.His first store, opened in 1950, grew into a chain of five big supermarket in Flandreau, Huron, Watertown. Yankton, and Mitchell, S. D,In the grocery business, F. Dwain Randall of Mitchell, S. D., is considered a fast worker. In fact, he clocks along at about 175 miles an hour. v Randall attains this speed with 'the help of a single-engine, four-seat airplane with which he makes the rounds ' of his five supermarkets and a warehouse. “I cover the territory a lot faster this way and can spend more time at home,'5 he explains.‘Running supermarkets today is like running a five-ring circus: it's a fast, highly-eompeUtive game with merchandising and promotion ideas at a premium/' says Randall.‘When I hear of a new promotion gimmick somewhere, I hop there in my ' plane, get the details, fly back, and pul it into operation right away/'Randall’s employees are used to being informed by the local airport that he will land in ten minutes and wants some eggs for delivery to a store 100 miles away. They composed this jingle about thesr boss:“Oh, he flies through the air with the greatest of ease,‘Transporting today’s specials on eggs, butter, and cheese.The gyrating grocer has been doing business by plane for several years, running stores in Mitchell, Huron, Flandreau, Watertown, and Yankton.And he proves to the tax collector that his plane is no idle luxury, either. These days, says Randall, it's simply smart business to fly over to Montana for a load of Christmas trees or to Georgia for a planeload of watermelons.DECEMtER 4, 1955 FAMlW WEEUY MAGAZINE - 1
Newspaper Details
Huron Huronite And Daily Plainsman
Huron, South Dakota, US
Sun, Dec 04, 1955
Page 38
Full Page
Clipped by
Dakota W.
SD, USA 14 Mar 2023
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