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Illinois town awaits resultsof campaignFLORA, 111 (UPli -Flora real-dents are waiting To see tf a crop of now industries can be harvest* ed from a publicity campaign.The Flora dateline was repro-duced millions of times last month when the Ford Mol or Co. distributed 1.WJ0 cars and trucksamong the 5.2ts) residents for aone-week test.The ballyhoo got Flora in print throughout the land and businessinterests here hope the result willmean industrial development.Mayor Norma Bryden said the publicity already has brought anindustrial inquiry from Chicago. Bryden said a Flora group is “working on the inquiry ' We expect to get several more inquiries after the election, Bry* den said. Not many industries are talking about moving now. Flora was selected by Ford forits saturation stunt because the town is near the nation's population center. The company flew reporters from throughout the nation in for the event A handful of Ford representatives remain and about a third of the test cars are still around.The mayor said the program made “general good w ill salesmen o( all of the citizens and put fire into those concerned most with locating new industry in the city.Most car dealers say the promotion has hel|*ed the dale of all brands of new ears, but has hurtused car sales.Ford dealer Milton Smith sayshis agency has had more than the usual number of new-car customers. although sales have hern only slightly aliove average for this time of year. He said they have been so busv with the Ford program that perhaps they havenot pushed new car sales as muchas they normally would “Ford Week has accelerated thinking about new cars, but since so many people have so recentlydriven new cars, they are highly critical of used ones,” says J C. Borah, Pontiac and Cadillac deal erDodge and Plymouth dealer Roosevelt Wilson said Ford Week couldn’t overcome the normal preelection slowdown. “But I expect a big pickup after the first of next year,”Roth M J, Mosele, Buiek dealer. and H V. Miller, Chevrolet-Olds mobile dealer, praised theFord town promotion for makingpeople new car conscious, Miller added that used car sales have been slow, but are beginning topick up
Newspaper Details
Columbus Daily Telegram
Columbus, Nebraska, US
Thu, Oct 27, 1960
Page 18
Full Page
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Anonymous
USA 22 Aug 2018
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