I Hollywood TodayHOLLYWOOD — (NEA) —Hollywood on TV: The “Halls of lyy” are crumbling—and visual Lucy-type comedy i s tak i n g over.There may be roars of protest from the TV intelligentsia, but low ratings on the televersion of the Ronald Colman-Henita Hume radio hit cued the move. Action replaces conversation in future chapters, with star Colman learning to square dance i n a big laugh sequence on the first “new” show due around April 1.• iCurrent howl between Jeff Donnell, wive plays Alice Ciobel, on TV, and the real Alice (lobe!, wife of comedian George: Jeff’s butcher, delighted with his new celebrity, insists on calling her Alice Gobel and the other day 4Jeff told Mrs. (*.:“Since becoming Alice Gobel I’m even getting better cuts of meat.”“Well,” replied the real Alice, “I wish you’d introduce ME to your butcher. My meat hasn’t been so good lately.”Hear it now: “If Max Liebman can get Fox’s okay, Marilyn Monroe will star on one of his big spectaculars. . . . Orson Welles hops from Home to New York in June to star in a live TV production of “King Lear.”The new’ National Audience Board, TV’s equivalent of t h e movies' National Board o f Review; just decreed: “Killingsand stabbings on TV are justified when the story is an account of actual history, am! when the children are informed in advance that all the violence is make believe anyway.”ctua! history is “make believe’;? Confusing, isn’t it?The Sally Kemp who appears regularly on Robert Montgomery’s show is the 22-year-o 1 d daughter of the late Hal Kemp,. . . Revue Productions is pagingCornel Wilde for more telefilm directing following his debut withm “The Blonde, Dog.’^ . . ,June Havoc’s “Willy4 is latching on, and no gal ever worked harder at making it happen.This is television, Mrs. Jones: Paul Douglas, Arlene Dahl and Hoagy Carmichael rated all the ballyhoo on TV’s version of the lsM3 movie hit, “Casablanca.” but John Hoyt, as the French Police chief, stole the show. The reason he wasn’t even billed, maybe?Leslie Banning, Jane Russell’s’ sister-in-law, is back in the swing as an actress after taking time out for a mamahood. She’s been acting on a lot of telefilm shows.VNot in the Script:“It could be said,” writesTrudy Silbcrsohein of L. A., “that Eddie Fisher made a pile of dough singing ‘I Knead Yob Now.’ ” It could be said, Trudy, but I’m not saying it.OH, NO, dept: There will be a Liberate edition of an inspirational tome, “The Magic of Believing,” with a preface by the ivory tickler and a dusty-jacket portrait of him. It’s Liberaee’s claim that he hit stardom by following the philosophy outlined in the book. No, it wasn’t written by Georgy. Claude M. Bristol’s the author.iIt was an intriguing tip, but I'm sorry to report it didn’t check out. A TV alley pal insisted NBC was dumping all of its used kinescope film in the Atlantic Ocean to avoid any chance of a blackmarket on TV film.•“And pretty soon,” m y pal said, “You’ll be able to walk to Europe on old kinescopes.”But the facts destroyed the interesting possibility. NBC sends its old kinescopes to Rochester every three months for salvage value.* QThere’s a million-dollar contract brewing at CBS for Orson Be ah’, currently in Holly-wood for a movie role in “How to Be Very, Very Popular.” Thenetwork spent almost $100,000 on a kinescope test of a variety show for him. Orson Bean, by the way, is not his real name.“I made it up seven years ago just for kicks,” he explains. His real handle is Dallas Burrow.Edith Terry overheard it whispered at a recent Hollywood wedding:“Whom California has joined, let not Nevada put asunder.”Tony Dexter, w h o’s in M a e West's act at the Sahara, and Lilian Molieri, once his dance * partner, are a constant twosbme in Las Vegas. Her mother i s along as chaperone.OUving it up in Hollywwod note (from a press release): 4‘To go with his new' white Cadillac, Jack Sernas, star of “Jump Into Hell,” has purchased six white cashmere sweaters.”The item, though, reflects Hollywood’s new economy. Before high taxes, the press agent would have written it:9“To go with his new white cash-mere sweater, Jack Sernas has purchased six white Caddillacs.”Not many people remember, but before “Oklahoma!” opened on Broadway it was known in try-outs as “Away We Go.” Are you listening, Jackie Gleason?Marilyn Monroe spent a few days in Palm Springs before she scooted oiT to New York recently and visited Charlie Farrell’s-Racquet Club fqr the first time.Spotting her at a table, Farrell came over and introduced himself with:a^ “So happy to have you here, Miss Monroe. Then, for a laugh,he said:“Pm Little Margie’s father.”Marilyn blinked her baby blues at the TV star.“Margie who?” she asked.