Volume 23.NEOSHO, MO., TUESDAY, MARCH 15, 1927.NUM»EH,45^«: •* •£•; Ife' :*//* A,i fBrought toNewtonThroughtheNeoshooftheI 1\INw. • tI ■A Most Enthusiastic and Largely Attended Meeting of the Advertising Club Held Last Night• iOne HundredProminent Farmers Present in Addition tothe Members and Condensery RepresentativesAt the greatest meeting of the kind ever held in Neosho Farmers’ Night at the Advertising Club last night—the statement was made by representatives of the Pet Milk Company that they had decided definitely to locate a plant in this city provided certain ordinances which have already been prepared are passed by the city council at its meeting to be held to-These ordinances we understand will be passed by thenight.council without question, thus completing all the various details which it has been necessary to work out in order to securethe location of this plant.The announcement, although it has been expected forsome time, came rather as a surprise, for the meeting had progressed for some time with indications that no definite assurance Would be given last night.Mr. L. L. Hunt, head of the field department for the company, in mak-ng the announcement, stated that building would be started very soon and that the company expected to be operating the plant by some time in June. This he said would be erecting the buildings faster than they had ever done before, usually taking 6 or 8 months to do so. But he explained that they are just finishing a similar plant at Bowling Green, Kentucky, and are all ready to come here. Another reason for haste is the fact that the company is short of milk, having a very heavy demand for their products at this time.Mr. Reynolds, another representative of the Pet Milk Co.,t tCOMMUNITYIThe advantages are many and they seem to multiply asI the years go by.In the first place, it means a dure and steady market forin making an address, told the following facts regarding the]sho up at Mt. Vernon and whenever the opportunity presentsitself they show it. .All talks dealt largely with dairying and addresses weremade by the following, in addition to those a ready mentioned;A. J. Miller, member County Farm Board.Robert Barrett, Horticultural Agent for the Kansas CitySouthern Railway.C. H. Williams, Tri-County Agent.Professor Ward of the Neosho Schools.A. W. Klemm, County Agent of Lawrence county.Col. Wm. P. Stark Col. A1 Hudson.Vall milk produced at a higher price than is usually paid in ai ... .community where there is no condensing plant.• t . * ■It means the bringing in and raising of more milk cows,and more milk cows not only mean more money but they mean- . . w -richer soil and and a gradual increase in the production offarm products of all kinds.Company:The Pet Milk Company was organized about 45 years ago. It was the first company in the country to manufacture and market evaporated unsweetened sterilized milk. For several years the business was not very successful hilt gradually grewin scope and following the Spanish-American war. enjoyed asteady increase, and at present the market is growing broader and stronger at a very rapid rate. The milk is suitable for many purposes. Plants are now in operation from coast to coast and it is said that Pet Milk is on sale in every country mBill Noel.Charlie Millsap of Monett.Judge Vaughn, who spoke on good roads and gave the assurance of full cooperation from the county court along this, r. ■ 1line.It means the spending of many thousands of dollars inour city in the erection of the plant and the continuous em-ployment of quite a number of people, which is no small item.. i ’ * f-The establishing of such a plant in a community meansthat the community has been thoroughly investigated by theCompany and found to have all the requisites for a desirablelocation—not only the required number of cows, but the wa-the Umon.Mr. Latzer, father of present president of the Company, was its first president and was known as the father of the PetMilk industry. During the talk .of Mr. Reynolds he stated that while his people favored Holsteip cows* yet the ^ejection of cows was of course up to the dairymen—that the company rather they would milk a good Jersey or a good cow of any breed that a poor Holstein.Judge Henson, who is so well known in Southwest Missouri, has had much practical experience in the dairy line, as he is interested 50-50 in two or three such farms at Mt. Vernon- His talk before the club last night was very impressive and was received by his hearers with the closest attention to detail. We believe he could do as much or moreter, the Railroad facilities, good roads etc. This in itself is abig recommendation for a town and will help attract factories and institutions.otherAlthough we are unable to learn the exact plans as to the ^site and buildings yet we believe the following is nearly correct :than any other one man in imparting information to those engaged in dairying, and whenever a meeting is to be held he shouud be present if possible. Although he is a busy man, we know that his interest and enthusiasm in dairying will cause him to extend his help if he can possibly do so.The surest way to find out just what a' milk condensing plant will do for a town and a community is to visit some place where such a plant has been in opex-ation for a few years.Mount Vernon, Lawrence county, is the home of a condensery operated by the Carnation Milk Products Co. This condensery was established there in 1924 and its business has increased reapidly up to the present time.Thn site is in the Clark pasture on North Jefferson street, setting back some distance from but facing Coler street.The plant will cost probably $200,000 to erect.The main building will be 185 feet by 265 feet, also aThe buildings are mostlyMr. C. L. Williams, Tri-County Agent, has been one of the best boosters for the Condensery and has already done much good among our farmers and dairymen in advocating the use of lime on our soil. He is thoroughly posted and is ready at all times to give advice and help. Newton county is indeed fortunate, at this time to possess such a man. We need more cows, and when we get more cows we must grow more feed for them. If you are not sure you know just how to do this, consult your county agent—he will be more thanThe first year the plant there- had only 250 customers selling them milk. In 1925 the number increased to 600 or 700, and in 1926 there were 1094 patrons, and during last year an average of over $60 each month was paid to each customer. Of course some received less and some much more, but the average was over 60, and the total amount paid out each month was about $60,000 or nearly three quarters of a milliondollars for the year. It is expected that during 1927 the number of customers at Mount Vernon will increase to 1350 andThe milk received onglad to help you solve your problems.a million dollars be paid out for milk, the start in 1924 was about 25,000 pounds daily and it now runs from 60,000 to 125,000 pounds daily, owing to the sea-warehouse probably half as large, one-story with part two-story and we understand are to bebuilt of brick.The securing of this much desired industry for our town and community has been due to the efforts of the Neosho Ad-son of the year.Last night’s meeting of the Advertising Club was known as Farmers’ Night, because each member of the club had beengiven them by their farmer friends. And a large share of this_________ credit we believe is due to that worthy booster and publicasked to invite a farmer friend to be his guest at supper and atLPirjtied citizen—now president of the Advertising Club—_ - - .. i. ~ ~» 4- OAA IThe most direct proof that a condensery is a great thing -------------- . _ , .for a town is the fact that the town of Mt. Vernon and thevertising Club, aided of course by the interest and cooperation country surrounding it unanimously believe in it and are fox« if 1 1 1 * _ J?-.! ^ „ -1 ^ A ^ n 1 /\ n U n n A 4 Vi 1 CJ I • . • 1 1 i .doubtersmen being present.And it was a great meetingthe'meeting. And the attendance was 100 per cent, about 2001 John Robison wh0 has been working zealously .on this matterfor weeks, and when he wasn’t working on it, saw that some one of the greatest it has I committee or some one else was at work. He and those who As Judge Henson said, | helped him have done a good job and they deserve the thanksand gratitude of our community and we know they will receive the same.Plans were made for all farmers and business men, whotheit. On the start there was some opposition—some and some who didn’t know—just like there is in every community over any public improvement—but now they all swear by the Condensery. Dosen't it show that they do when the business of the company has increased so rapidly. Those off *vu;. rhi ■ --Vi.‘Xlt;-» . ■ « . r-•Vi '•over been our pleasure to attend, while making a short talk, “Whether or not you get this com densery, you are making history here tonight in the wonderfulcooperation and interest being showntfcan, to visit Mt. Vernon in the near future and inspectThe delegation present from Mt. Vernon left a warm spot in the hearts of all Neosho and Newton county men by the spirit |Vlant^ there and also visit many of^ the fading ^Y —Ythey showed in helping us place our cause before the company, and in their pledges of friendship. Judge Henson expressed their feelings when he said: “I am about as happy as if I knew Mt Vernon was to get another plant.” They like Neo-During the dairy talks made last night by such men as A. J. Miller, the County Agents, Judge Henson, A1 Hudson, and the Pet Milk Company representatives, information was im-(CONT1NUED ON PAGE TWO)us who have been familiar with the Mt. Vexmoxx neighborhood for many years can see a big difference there already in the three years they have had their condensing plant. New barns, new silos and other new outbuildings can be seen on every hand, the farms look better kept, and a drove of milk cows is a much more common sight.In the condensing of milk the utmost care is used andcleanliness is the watchword from start to finish of all proees-This milk and all water with which it is mixed is steriliz-ses.ed, and steam enters largely into the process of condensing.1 • •: t *: *■f/. * C J• • 1 • r *■ (. ■ .• 4 * *