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ofmeys»toralCandy Kitchen“IT PAYS TO ADVERTISE99adstt-isshejars.di-»rtoid-±htoer,‘thtotoleredlerist:tearne•e-AnOther big farce success is coming! This time it is Roi Cooper Me-Sue and Walter Hackett’s play, Co-n Harris’s greatest comedy, “It Pays to Advertise,” which did phenomenal business on the road last three years, surpassing all farces in the matter of creating laughs. This farce will be the important engagement at the Harris-Grand on next Wednesday night, February 20.There is not in the amusement world today a farce that promotes more laughter than this latest hit* Appealing strongly to men, “It Pays to Advertise” is a business play, but thr universal popularity it derived through the authors’ holding in the plot with romance enough to win the enthusiasm of the feminine portion of the audience. It is not a nigh brow play. It is just a clean, sweet comedy of the farce variety that everyone can understand and appreciate.The philosophy of advertising is the winning vein of the plot, which has to do with the idle son of a rich man, who is goaded into an active business career by his father. The son starts an advertising campaign to reach the pinnacle of fame, as well as a bank roll, and this campaign creates a furore in the commercial world through its sensational and winning methods. No one more than the son himself is astonished by the remarkable success gained through the advertising campaign, which eventually develops satisfaction on the part of the father, who, prior to his son’s adventure into business is worried over the refusal of the son to work. The process through which the son is encouraged to enter the business world is brought about by one of the neatest love stories ever woven into a farce. The father’s pretty stenographer, with whom son is in love, perfectly works out the scheme with the father whereby the son displays the energetic business snirit that makes his father Droud ofPlt;WiG]ofofsc1GleishsethseatevinteithasPillprdethPIsc.in1arSeshElLeLeGiwlt;shSu7:!ahochresMiSuSvYcp.r
Newspaper Details
Bloomington Evening World
Bloomington, Indiana, US
Sat, Mar 01, 1919
Page 4
Full Page
Clipped by
Mike L.
OH, USA 12 Feb 2018
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