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TRIBE'Indians market to Hispanics on WDLW-AM in LorainAngela IngeThe Chronici-TeJeQfam_LORAIN — Fans of beisbol — baseball — will be able to keep track of jonrones — home runs — in Spanish through a series of special radio broadcasts.This summer, the Cleveland Indians will join the Lorain radio station WDLW, 1380-AM, to broadcast Indians games in Spanish.The move is designed to allow the Cleveland Indians baseball team to market itself to the growing Hispanic population throughout Northeast Ohio, Randy Michael of WDLW said.The experimental season will feature 12 games, starting with the June 20 Indians game against the Yankees, and will run through the end of August“This will he a bilingual broadcast, with a few features in English, but the majority of the program will be aired in Spanish/* Michael said.“The program will be geared primarily towards a Spanish-speaking audience, with the commercials done in Spanish as welL”* 5^8 RADIO, A8STEVE MANHESM ! CHRONICLEON THE AIR: Miguel Berlingeri, producer and host at WDLW-AM in Lorain, talked to radio listeners Friday! The station plans to broadcast 12 Indians games primarily in Spanish with Spanish commercials.
Newspaper Details
The Chronicle Telegram
Elyria, Ohio, US
Sat, Jun 13, 1998
Page 1
Full Page
Clipped by
Nathan O.
OH, USA 31 Mar 2022
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