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NDIANA. FRIDAY, JIINF13 ,1919.Scene From Rollicking Comedy, ‘‘It Pays toAdvertise,” Sixth Night of ChautauquaA big feature of the coming Redpath Chautauqua'week this year will be the complete production of the delightful comedy, “If Pays to Advertise,” which will be given, on the sixth night by a company of eight.“It Pays to Advertise” is one of the most successful of modern plays. It is so well balanced in basic human values that it cheers the heart and diverts the mind at the same operation. The authors. Hoi Cooper Megrue and Walter Hacked, are numbered among the most successful playwrights of this generation. Vv',“It Pays 1o Advertise” is absolutely clean and wholesome, and this fact, combined vvith the rich Americanism of its humor, the rapid-lire idioms contained in the dialogue and the many clever situations effected, marked its New York production as the most successful comedy dr.-ui.ui in years.The story is told with n contagious verve and vigor and the dialogue is written with a real fooling for that particular type of humor that has been recognized as purely American since the days of Ben Franklin.The laughs? ...'“It Pays to Advertise” runs over with laughs.Before the company has been before youVtwo minutes the play willreach out after you and rap you genially on the back, and you will be aware of a warm, comfortable feeling that will cause you to settle back contentedly, with complete trust that It is going to keep you jovial and interested *he whole evening.It makes fun of advertising, but is one of the best ads Hie advertising man can have.The central character is soaked In the gospel of advertising. He claims that the reason wc ear hen’s eggs instead of cluck’s eggs is because the henadvertises her product.The central Idea of *‘]f Pays to Advertise” is an old one. If is thn familiar story of the rich ‘‘father' and the idle son. Tin; father makes n wager with his stenographer that she cannot induce the son to go to work, ^lic succeeds in getting him interested in a business proposition. He forms a partnership with a fellow who believes with all of Ills heart and soul and amazing nerve that it pays to advertise.The father is a soap .manufacturer and the young fellows enter the same field, flooding the territory with ads lt;.f their soap. The ad campaign was a tremendous success, hut the young'.enthusiasts forgot to make soap. The public demands the new soap and the youngsters force the soup trust to buythem out at an enormous price.The refreshingly ciean tone and genial humanity r*t‘ “It. Pays to Advertise” will mark it as one of the big features of the entire program.*!)♦im■Clhe! o’lt;be
Newspaper Details
Bedford Weekly Mail
Bedford, Indiana, US
Fri, Jun 13, 1919
Page 1
Full Page
Clipped by
Mike L.
OH, USA 09 Apr 2018
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