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IBy Signing First Band Kiss'Bogart Invents Kissing ContestsBy BRUCE MEYERUnited Press InternationalThere's something admira-le about anything done uperlatively well, even it's s crassly commercial as iromoting a rock ‘n’ roll •and. And when it comes to hat dubious profession, thereire few around with as much kill or style as Neil Bogart.Bogart is the former head •f Buddah Records, who ecided he could do better on lis own and split to form his iwn company, Casablanca lecords (Bogart-get it?).And, since the name of the irst band Bogart signed was Ciss, it just naturally led to a tissing contest. Actually, Bo-;art didn’t come up with the iriginal idea—credit for that {oes to a couple of promotion ypes at Warner Bros., Casa-jlanca’s distributor. But it vas Bogart who made the dea work.Marathon kissing contests vere held all over the coun-,ry and the winners were down to Chicago for the ‘inals. Grand prize was an jight-day trip to Acapulco ind a trip to see Kiss per-:orm.Now, this whole thing couldhave been really obnoxious in the hands of the ordinary publicity hound, but Bogart has his head on exceptionally straight. The final contest was held in the indoor mall of a gigantic suburban shopping center — pure, unadulterated Middle America. All proceeds from doncuions by the gawking crowds and sale of various Kiss paraphernalia (posters, albums, etc.) went to a children’s hospital. Bogart spent four days with amicrophone in his hand like Jerry Lewis at a telethon, and in the end, upwards of $10,000 was raised for the kids.The winners were a couple from Ft. Lauderdale, Fla., who after keeping their lips together for 113 hours (with five-minute breaks every hour), asked that the prize trip be converted to cash so they could help rebuild the burned-down house of a friend.So lots of folks did all right.And since Kiss is one of the finest hard rock ‘n’ roll bands to come out of New York City (or anywhere) in a long, long, time, that publicity will be all right, too.About all most folks knowabout Dutch rock music is Focus, the elaborately esoteric group that produced last year’s near-novelty hit, “Hocus Pocus,” a tune that doesn’t fit with most of the nest of their music.Enter the Cats, occupying the opposite end of the ■Netherlands’ rock spectrum. Their album, “The Love In Your Eyes’’ (Fantasy F-9449). is strictly Top 40 stuff from start to finish.The Cats have had number-one tunes all over continental Europe, including Be My Day,” an upbeat mellow rocker typical of the album. They have yet to break in England or the U.S.A preview of the CBS Saturday morning children's programming lineup will be broadcast from 8 to 8:30 Sept. 6.ABC has made a five year pact with Churchill Downs, Inc., for world-wide television rights to the annual running of the Kentucky Derby, beginning next year. CBS had broadcast the race for many years,(ThoughtsFrom The Living BibleDear friends, don’t be afraid of these who want to murder you. They can only kill the body; they have no power over your souls. But I’ll tell you whom to fear—*fear God whohas the power to kill and then cast into hell. “What is the price of five sparrows? A couple of pennies? Yet God does not forget a single one of them. And he knows the number of hairs on your head! Never fear, you are far more valuable to him than a whole flock of sparrows,Luke 12:k-7Reliclous Heritage of AmericaA thought for the day: American circus operator Phineas Taylor “P.T.” Barnum said, “There’s a sucker born every minute.’’
Newspaper Details
Bedford Gazette
Bedford, Pennsylvania, US
Sat, Jul 06, 1974
Page 8
Full Page
Clipped by
Anonymous
SE 19 Sep 2018
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