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Kissing Success HelloUnited Press InternationalThere's something admirable about anything done superlatively well, even it's as crassly commercial as promoting a rock 'iT roll band. And- when it comes to that dubious profession, there are few around with as much skill or style as Neil Bogart.Bogart is the former head of Buddah Records, who decided he could do better on his own and split ro form his own company. Casablanca Records(Bogart — get it?).And. since the name of '.lie first hand Bogart signed was Kiss, it just naturally • d to a kissing contest. Actually. Bogart didn't come ip with the original idea — credit for that goes lo a couple of promotion types a I Warner Bros.. Casablan-Now Playing Cabaret”ca's distributor. But it was Bogart who made the ideawork.Marathon kissing contests were held all over the country and the winners were flown to Chicago for the finals. Grand prize was an eight-day trip to Acapulo and a trip lo see Kiss perform.Now. this whole thing could have been really obnoxious in the hands of the ordinary publicity hound. But Bogart has his head on exceptionally straight. The final contest was held in the indoor mad of a gigantic suburban shopping center. All proceeds from donations by the selling of various Kiss paraphernalia(posters, albums, etc.) went to a children's hospital. Bogart spent four days with a microphone in his hand like Jerry Lewis at a telethon, and in the end, upwards of SI0.000 was raised for t he kids.
Newspaper Details
Kingsport Times
Kingsport, Tennessee, US
Tue, Jul 02, 1974
Page 2
Full Page
Clipped by
Anonymous
SE 19 Sep 2018
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