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Television is an inexact scienceSmm*.v.v.v.WAW.V.'X.vJSxvXvX«x-%:-*;«;/\.Nv/*sy.vXyAlt;55»5,y.yX:/AV.VIWI•.v./.-.-.v.y/.-.X.W.'AViV.V.'AV;VXvXXA'.Vflw*X*,wmarket to compete against three established news (Channels, 3,5 8) and cable news would be folly on my part. He said it would result in a great deal of expense. At present Channel 19 has 49 employees, Payne said if he were to decide toa id fulltime news, twice a day, he would need at least 110 employees. Although constant changes in technology will eventually provide coverage of indepth news programs with smaller crews and strict cost containment hepredicts.While in its eight month of programming Channel 19’s selected sports programs remain the highest rated. Overall the daily Prime Time Movie has an exceptional following said Payne. The station fea-tured a look-a-like contest recently on the Saturday Night Movie hosted by “Elvira whichgenerated increased interest inthat program.Payne revealed that he really enjoys the television industry. Prior to heading Channel 19 he held a variety of sales management positions during the 14 years he was on staff at WKYC (Channel 3) He admits that one of the hardest things that he encountered in starting a new television station was the lack of cohesiveness among personnel. “Many adjustments had to be made between employees who had never worked together before and those who were used to doing things the way they were done at their previous employ, which produced many errors.Coupled with their purchase of a very nice graphics package fromTelevision By Design, and thesmoother look because of less errors, Payne said “We are very happy with the way we look on the air.”While not unlike any other venture that requires a period of time to gain an audience, and unlike radio where people have favorite stations, Payne says he will continue to promote or influence the viewers decisions in hopes that Channel 19 will be the station selected by the viewing audience.HUBERT PAYNE--pr*aldent and general manager of Channel 19. (Photo By Jo Ann Ferrell)By JO ANN FERRELLHubert Payne, president and general manager of Channel 19. said television is an inexact science that cannot be astutely defined in rapid succession in terms of progress, due to the differential aspects between programming’ and say, producing’ in other fields. We have a good position at present and my aim is to improve upon it, said Payne.Channel 19 is an independent station that competes with affiliate stations as well as other independent stations in the Cleveland area. “We have a basic entertainment format, we see ourselves asan alternate source of entertainment, and are no different thanevery other station in the quest to expand its viewers, he said.Statistically it is known that for every three new shows that air, approximately one will succeed. Through research Payne said he has found that certain types of programs do not do well on independent stations. “Soap operas and sitcoms do very well, unfortunately locally produced programs don’t do well nor do very serious educational programs.”Payne explained why the station does not offer wide news coverage. “Coming into an existing
Newspaper Details
Cincinnati Call and Post
Cincinnati, Ohio, US
Thu, Jan 23, 1986
Page 10
Full Page
Clipped by
Nathan O.
OH, USA 30 Oct 2022
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