Put a Tiger on Your TeamUse the advertising medium that's packed with power . . . gets you off to a faster start . . . delivers more mileage from each ad dollar . . . and contains more of the miracle ingredient—Sales Results.Team up with the top cat — the daily newspaper.Here's an ad medium that really gets around. On an average weekday the newspaper goesinto 87.3% of all U.S. households ... is readby 81% of all adults of all ages, incomes, educations. Teenagers, too—71% on the average weekday.