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WO.WALKERfe mmpmign to grt■*• tmr N rasa. H*«*m frooreasiul III# fmMIP wron't M)i Nrgrwwi (rt jafca tohark a gafttrad *Jtow #r trt • tlv shine Uw fcrtgMffFtKri Wtlm, who parks Uma jo mi B*s*d*r*y. c««M uphold • sp*a-wl*l spot when she tried it )■ I *»-»«Thu parser*!* to me.Um .V«|fF| plight ArcordingaNn4thin, at tart*. *r*peapt# *ko ifr to motivated by race■MAbMBb M thr rnwxffiij «i4# tfHft tl^f) JfcttlI(be tpomorrd as *«tt a* »u*t*JtxvJ programs.they areaaa tola last paragraph tr» Time indicates. then why do Utory listen toMftrty when we are not bring paid to perform? The muMfwot field offer* one of the beatNegro *» being both ruthlessly exploited and perareuted.theday* before big band* were being paid fabulous tuiiu to play tone*, there were a number of Negro bands on the airway* nightlyI aa soon at advertiser* rORrrly began to sponsor theae program*. the number of Negro band* on the air began a sharp and definite decline. The better theae white bands could imitate Negro mu-A»thlieYtthe mere the puhtie liked the program.Tbla proved the public definitely liked the Negro brand of rnter-1 IIUiticgntainmenL If they liked it, then xyhy thr objections. Frankly, I all the objections to Negro talent on commercial programs are dcflnlte-lt; ovetou* of whateverly sponsored by prejudiced white entertainers, money our people earn, these prejudiced whites wifi go any lengths to foster hatred of us, As soon as they succeed in getting us off the pro-hograin, they immediately cook up sonic poor imitationtake our placeofOne of the oldest sustained programsis the popularbo•Houthemaires.MTheae artists must earn their own money through concerts booked by the booking office of the broadcasting company. Onextnsthe biggest radio audiences hears “Wing* Over Jordan every Sun13lt;gutin*UN«omlhlt;22rNeceiformyotday. Thousands of letter* from every section of the nation attest to their popularity,. Other thousands of people, white and Negro, jam their every concert. Yet, If we are to believe the spirit of the atory in Time, theae tame followers of the Southernalreo and Wings Over dor-thdan,•tvigorously protest these programs if some company choosese-sponsor their programs in behalf of their product or service. ....I don’t believe It.. The only protest that will come will begrotheinfentheach• »lt;thoseid that somei *# ♦ •ntIn Industry, the reason ofUme* given for not employing Negroes, is that they cant do the work as well aa other* do. Well, what .excuseol'e-il-can they give in the broadcasting companies?. The Negro is the mostimitated artist on ttie air.. Here is a field where we definitely excel.cannot get employment. Why? If you will look into the front | izatandwoiAdidontheAtofas ie’eru]offices of these broadcasting companies and the advertising agencies that make up these commercial programs, you will find your answer. The race prejudice that kee|»s us unemployed is there and not out in the homes of the millions who tune in their radios to our talent.ieAmericangroproithuiNegherCompany, distributors of Amoco gasoline She probably enjoyed as :e an audience as any program on the air at that Ume. The programiSIi SSouth.supposedly because so many protests came InjTronicommercial program welcomestl,istarstarthese’Sjudiced people, then why is it her appearance in her own right meets with so much objection? The truth of the matter is. it doesn’t. Whenappears aa guest star, the program gets the benefit of her magibut the big money goes to white talent same Ethel Water* appears in theaters-show, thousands go to see her. Bill Robinson is a magic box office name, why can’t it be just aa good a radio attraction? It would be if fo*ered prejudice didn't operate to keep himFor year*, millions ofiesthose who heard and enjoyed Amos n’ Andy programs, thought they were actually Negroes. The reason no protest came in to th© stationsagainst them was due to the fact that the sponsors a tainers knew they were white. The public didn’t careliked the show.sufficient for the AmericanThousandstpeople who possess outstanding ability are unemployed and dejected cause t#ieir color alone keeps them from enjoying 1 talents.. Prejudice is always fostered by a small milThey alwaysFerret any one of them out into the open, and you will find each professing their own personal distaste for prejudice and nine out ofof Iin *inghomestaiwayaccoNegiIon,conficialsthem will give you some incident of their ownothers who are prejudiced.If left alone to their own likes and dislikes, the publh nwill be very fair and liberal. However, when one prejudicedgets to working, he can stir ud no end of trouble for us-1 Unless Americaering today because of just such individuals, these prejudice mongers, thev will be the stumbling blockstrato how liberal they are.. But they are always thinking about the jour whole form of democratic government will falL*
Newspaper Details
Call and Post
Cleveland, Ohio, US
Sat, Apr 12, 1941
Page 12
Full Page
Clipped by
Nathan O.
OH, USA 14 Dec 2021
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