H*akJ photoANNOUNCER KELLY LATREMOUILLE WITH COMPACT DISCCHEC radio shifts into AM stereo soundBy JUDY KOSKEW1CH of The HeraldSound is important* to radio listeners today and the move to AM stereo radio is an effort to stay on top of new innovations in the sound industry, the general manager of 1090 CHEC Radio says.“John Q. Public is very familiar with the quality of sound today — it’s very important to the individual connoisseur of music,” says BrentSeelyWhile celebrating its 25th year of radio broadcasting in the city, 1090 CHEC has made the switch-over and become the fifth station in the province to offer AM stereo sound.The actual process took about one year, with extensive renovations to both the radio transmitterat Welling and all inhouse equipment.Production and sound booths were rebuilt from the ground up at a cost of about $250,000, Seely says.“The response has been tremendous,” Seely says. “We’ve had a positive response from listeners with mono radios, but a tremendous reaction from people listening with stereo receivers.”In order to get the full impact of the new stereo sound, Seely says an AM stereo receiver is necces-sary, but a noticeable improvement in sound will be noticed on mono radios.“It would be costly if everyone had to go outstereo systems have the capability, and if an individual wants quality, cost is not a problem.”Seely says CHEC is using the Motorola C-Quam stereo system, which is used by more than 100 radio stations across Canada and the United States.The system is used by most major stereo manufacturing companies, including Sony and Delco, and the system is also included in all new General Motors and Chrysler automobiles, he says.“There’s no doubt in my mind that every AM station will eventually go stereo,” Seely says. “It’s part of the on-going process to please die majority of the public.”and buy AM stereo receivers,” he says. “But manyh