breed contempt, but more than $4 billion spent annually on television commercials also breeds familiarity with the clients’ products, which, to admen, is half the battle.A little test to prove thepoint that von are smack inthe middle of this TV battleground and that the ad-ertiaers may be winning:Owl Cigars and t Margarine. All have deemed successful b; advertising Industry, i ing that they have dlt; good job of being n rable, maybe enterta and of selling the pnxiat least the product’s iIn the case of M Lynch, the advertising geared to achieving the