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Chat-strong Armstrong to mark 40th year as DJFROM PACK C-lbach, on the air to contribute a few comments This simple formula gave Armstrong the top-rated morning show in Cleveland for 14 straight yearsBut more changes came to the radio business in the late 1960s. and in 1969, after 25 years with WGAR. Armstrong left the station“They got some new young people in who thought we should slide toward rock music, he says“Why I don’t know We had a total grip on the over-35 audience, but they wanted to get a grip on the 16-35 audience That wa. the insanity of that era Demographics became vervbig “Armstrong was shifted to afternoons, tried it for a couple months, and quitHE THEN created an uproar by joining an FM station, WDOK, becoming one of the first major AM personalities in the country to switch to FMHe spent nine years doing his usual show at WDOK, before new format restrictions there in 1978 forced another switch, this time amid legal wrangling over his contractFrom there, it was on to WJW and then to his current station, WBBG, which features big band musicFor the past 15 years, Armstrong has obviously been swimming against the current in the radio business, where the emphasis is now on rigid formats and endless research into listener behavior' That's my one area of disagreement with Larry (Robinson),” he says, “although I predirt he will rely less on research as he goes on“Research is just a starting point I've got 40 years experience, and I’ll pul niy gut feelings up against the research anytime4 The industry generally is not going the way I want, but I’m looking for a renaissance I really believe my kind of thing will become faddish at some point.“Hell. I could be a kingpin again.”
Newspaper Details
The Chronicle Telegram
Elyria, Ohio, US
Sun, Apr 01, 1984
Page 15
Full Page
Clipped by
Nathan O.
OH, USA 12 Oct 2021
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