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Says DuPont’s Gillie. wMore Color Gives-.4**Mens Wear Boost|By BOB HALLMANWhen you hear Bruce Gillie tell it you begin to believe this place we live in is aft wonderful world of color.I * Men’s wear is his business and it would || please him no end if every man in America § suddenly decided to shuck all his staid cos-tumes and get aboard the plummage band*ff wagon that has cranked into high gear.?!%IfifS.w.fizxlt;/■0II0yit ☆ ☆« FOE, YOU SEE, Mr. Gillie is advertising § and promotion manager of men’s wear for the Textile Fibers Division of E. I. Du Pont de Nemours Co., Wilmington, DelAnd he likes things like color, fashion, function, boldness, «tretchf and pattern. For they all go hand in hand with the chemistry of textiles and that’s what this whole ball game of men’s apparel is being played around.While in Gastonia to confer with some re* tail stores, Mr. Gillie paused for a few minutes to talk about male apparel, where it is and where it is going.☆ ☆ ☆WITHOUT BEING coached he volunteered in no uncertain terms that color is the most important part of a man’s appearance today. Although most noticeable in sportswear, it is beginning to make deeper dents into the realm of fashion., Take shirts,” he says. “Within the last five years color has come out of nowhere to take over 50 per cent of the shirt market. And that’s noticeable color!”He says drab is gone and the flat look is dead. In the area of clothing men are cracking out of their cocoons and taking a second look at lx)lder patterns, lighter colors, deeper tones, mixing color and pattern, etc. This has already been demonstrated in the Carolinas where men from 30 to 50 are buying and wearing bolder plaid pants on the golf course— a thing they learned from their sons a year ago.m'V *y/’.‘/A*:■i$VA■A■vlt;»•J. ’ M■ • - *ylt;r:BUT MR. GILLIE doesn't believe these things just happen because somebody in a high M place deems them to be that way. Quite the contrary he takes the position that fashion follows function. A particular look, color or styling moves in a certain direction for a reason.kSt$: vy\.NFor example, French cuffs are more prominently displayed today than they have been in a decade. This goes hand in hand with the dressed*up look of forward fashion clothing that dictates wider spread collars.Even casual slacks are taking a more ^ dressy look. There are more lusterous finish- ^ es on the market in things like satins and this ; j Mr. Gilley says are made so through the use of Dacron (r) and Rayon. On top of it all they are quite inexpensive while retainingpattern and color. Hopsaeks, oxfords and dressed-up denims are heading in the same direction for youths and it all means a better attired generation on the way up.☆WHEN YOU mention stretch, Mr. Gilley smiles. He, too, admits stretch was set back four years because of the onrush to develop and perfect durable press. However, he says it hasn't been forgotten and sometime in the near future more developments will be revealed.The natural re-beginning will be in action sportswear—jackets, sweaters and possibly shirts. And then, the plus-benefit of durable press will be included. It already is on some stretch slacks.-fVr 4FOR FALL ’67 he says Dacron (r) and worsted suits in mid-weight fabrics will be big and especially so in the South where the climate is compatible with not-so-heavy suitings.And imagine this, sooner or later, a topcoat that doubles as a raincoat simply by reversing. This is a throwback to another era when a similar product was marketed with limited success. However. Mr. Gilley believes this time will be for real and men will buy it.A reversible suit? He says designers are talking about it right now. Simply’ turn the coat inside out and come up with a different pattern.That would be real function!rV *eSAND THAT’S how Bruce Gilley talks. He’s always ahead of the scene . . . taking a season or two ahead. That’s his business. And that’s why he believes Du Pont can deliver better things for better living . . . through chemistry.V;-•x*•as*o-K-w-.y ’ffireyxyv ‘v.— w——-.‘“y-'-y--/ v -r »- w.......—»«r—4 4v,* -^lV:Vx.c. Y:L\?!:It:*':.t:SC;
Newspaper Details
The Gastonia Gazette
Gastonia, North Carolina, US
Sun, May 21, 1967
Page 8
Full Page
Clipped by
Los A.
CA, USA 25 Jun 2021
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