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CRESCENT HOTEL SOLD TO BAKER; TO OPEN SEPT. I$1,000,000 Advertising To Be Inaugurated for NewHealth Center CityClScd*0|to(i Eureka Springs, Aug 3 — The , Crescent Hotel at Eureka Springs J has been purchased by Norman 1 Raker for the rocenty formed company known as the Norman Baker, IncorporatedThe hotel is closed for remodeling and will re-open Sept 1 as the Bakei Health Rosort, becoming the main office for the international chain of Baker Hospitals and Clinics, including the Baker Hospital at Muscatine, la, San Luis, Potosi, Mex, and Brisbane, AustraliaNormal Baker, founder of the Baker Hospital in 1029 at Muscatine, who also perfected the Baker treatments, Is also operator of radio station XENT on the Mexican border at Nuevo Laredo, Mex ♦.lO.OOO Improvement Over $50,000 will be spent in remodeling, constructing massive four story stone porches in keeping with the stone architecture of the Crescent, which stands ma* i Jeatically on top of the Owrttt. i Mr Baker has had much resistance from the medical associations in controversies regarding his medical treatments which he has claimed are a cure for both internal and external cancer and tumor while the medical associations claim operations, radium, and X-ray are the recognized treatments Many legal battles have been had. and at the present time various suits for libel and slander have been filed by Mr. Baker; the ’; latest ones combine two suits aggregating $450,009 against the Haldeman Julius Publications at ! Girard, Kans, $300,000 suit filed i at Laredo, Tex., against the Radio i Guide Magazine, andi Baker states his attorneys are now ready to , file an aggregate of $6,000,000 in j libel and slander suits against the 1 producers, distributors and exhlb-* j itora of a moving picture which i was exhibited in nearly 9,000 I theatres throughout America and 1 Europe.r; Agreement has been effected I with city official of Eureka Springs whereby a national advertising - j campaign costing $1,000,000 over g i a two year period will be commenced for the purpose of acquainting the public with the beauty, climate, and famous spring waters of Eureka Springs. Eureka Springs enjoyed wonderful prosperity during past years, and its famous spring waters enjoy a national reputation. Already a “boom’’ is on in Eureka, as shown by the transfers of real estate already started. The city of Eureka Springs was selected by Mr. Baker after two years of investigation traveling over 60.000 miles, and he was influenced by the pure mountain air and the health wat-|t era In an interview today Mi. Baker said, “My Job is to sell the beauty, health and many advantages of the Ozarks to the public, as I consider them the moat beautiful spot I have found in all my travels, and 1 will do the job well, even though I encounter the resistance of the medical profession throughout the country.” A full staff of physicians, including some from every branch of health and medical thought will he had, and all ailments will be treated, including physical culture departments, which will utilize the many beautiful trails through the valleys and over the Ozarks by foot and horseback.A 16 acre park adjoins the resort forming a natural basin in which will be erected an open air stadium seating 20,000 people Work upon the stadium will be commenced in the apring.Mr. Baker is arranging for the main offices of the corporation and his private offices to be in Eureka Springs, and will divide his time between the Mexican border radio station and Eureka
Newspaper Details
Fayetteville Daily Democrat
Fayetteville, Arkansas, US
Tue, Aug 03, 1937
Page 8
Full Page
Clipped by
Bethany S.
USA 15 Jul 2024
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