Article clipped from Radford News Journal

wuuiu nave oeen a uauutac uui i Know now expensive ineyare to keep.”said. But it wasn’t until we bought our first Elvis album and began playing the music he recorded that we received the best results,” „According to Simpkins the music recorded by Elvis during the late 1950’s compared to the music recorded by other ■artists o! that day is like comparing the Beatles and the Bay City Rollers. The difference is unbelievable, said Sim* pkins.“We began playing a lot of his music then and we got the, best response from it, Simpkins saidElvis has always been there. He represents the very best in rock and roll and at times he also represented the very worst,”Simpkins said that Elvis’ surfing and beach movies did nothing toadd to the excellence of rock and roll.“He has had a big inf luence on many people as far as style goes,” he continued, “None of his albums, however had the same flavor as the ones recorded from 1955 to I960 did.”Simpkins said that he felt Elvis could have made a great come-back had he the right producers and musicians.“There is nothing happening in rock music now,” said Simpkins. “I think he could have come back to be the greatest again had he lived.”. Elvis may not have been the greatest in rock and roll recently if an indication of greatness is how many hit songs -arelt;Hvtoe^hart%4Hit4»-was-stilNMXi9idere(Hhegreatest^of~-all time, and the response of his fans has been overwhelming.According to Barry Michaels; disc jockey at WQBX in Christiansburg, calls have been coming into their station all morning from all over Southwest Virginia and Wat Virginia.“They want to hear his music so that’s what we’re doing,” Michaels said.Michaels said he started off this morning by conducting an interview with another disc jockey who was active in radio during the 50’s when Elvis was first discovered.During the remainder of the day, WQBX will be playing Elvis music intermixed with current bit singles.“We will also be passing along information about the funeral and any other data we can get about his life and his death,” said Michaels. “This will continue throughout the „Paul Shugrue Of WPUV in Pulaski said that station conducted a half hour program Wednesday morning exclusively about Elvis. He also said that Elvis music would be played “off and on” throughout the day.Persons tuning in to WJJJ in Christiansburg will hear an Elvis record about “every fourth record played,” said Rick Johnson.- Johnson said that Tuesday the station played Elvis music continuously and today they will be relaying clips concerning Elvis which come from the Associated Press and United Press International wire services.“We have been discussing his life,” said Johnson. “And talking about how really great he was.”(Continued from Page I.)1 day,”
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Radford News Journal

Radford, Virginia, US

Wed, Aug 17, 1977

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