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SANTA ANA REGISTER, FRIDAY, APRIL 4, 1941• WEATHERFine days for Thrifty Shoppers are ahead during Famous Department Store’s Remodeling Celebration!• Famous Remodeling Celebration SectionFRIDAY, APRIL 4,1941 36TH YEAR—NO. 107CALIFORNIA’S MOST CONSISTENT NEWSPAPERTHREE CENTHuge Celebration Climaxes Famous Departmen Store's Gigantic Modernization ProgranLOCAL MEN EMPLOYEDFor Remodeling Work on Famous StoreA great many local men were employed for the remodeling and enlargement work of the Famous department store. All Union men were used. This policy was adhered to in order to keep every possible dollar here in Santa Ana where local people could benefit by this expansion - modernization program. Local men have surely accomplished a project of which they can well be proud and look to with confidence that this is another significant sign that we are indeed a growing community.LOCAL MATERIALS USED IN FAMOUS MODERNIZATIONMaterials used in the large modernization - expansion! program of the Famous department store were all locally purchased. Every possible dollar was kept right here in Santa Ana where local building material dealers could benefit in every possible way by this large project, thus directly and indirectly aiding the progress of the community. Building materials available here were carefully tested and were proven to be of the finest obtainable anywhere.GARDENIAS GIVEN TO THE LADIESAt Fashion Show Tonight!Gifts of beautiful gardenias will be given every woman present at the smart Easter Sportswear . pre-view Fashion Show to be held tonight at the new Famous store. The gala occasion will be attended by every smart, fashion - conscious woman in Santa Ana. The show will be held from 7 to 9 and refreshments will be served.AGROWING STORE IN A GROWING COMMUNITYSanta Ana Proud of New Streamlined FamousSanta Ana is proud of its new streamlined Famous department store, now the largest Santa Ana store in floor space. Civic leaders look with pride to this new, modernized, enlarged department store, one of Santa Ana’s most modem buildings. The Famous is the newest proof that we are indeed a growing community, for every effort has been made to make the new Famous a completely useful institution for Santa Ana. Department stores in every community are excellent “barometers” of the progress of those respective communities. Santa Ana can rest assured that its highly spirited progress is well expressed in the modernized expanded Famous department store.‘WILL NOT BEUNDERSOLD’POLICYThe policy of the Famous department store is: “We Will NOT Be Undersold.” Consistent with this motto the Famous emphasizes that, during their great celebration sale all this week, should any merchandise advertised by the Famous be advertised elsewhere at a lower price — that price will automatically become the Famous’ price!Streamlined Exteriors Mark Famous ProgressAbove Photo Shows New Tile Work and New Terazzo EntranceProgressing with our community, the Famous department store’s exterior has been entirely repainted. The windows have all been streamlined with new backgrounds, fresh fixtures and attractive accessories for displaying merchandise in the modern manner. The windows are smartly framed with a new border of military blue tile work. The Fourth street entrance is most attractive with its new floor of beautiful Terazzo. The Famous is now a modern building in this modern city—progressing with our community.IMPROVED INTERIORS AID SHOPPERSThe Famous department store’s interiors are planned to facilitate shopping in an attractive environment. The walls, fixtures and ceiling of the street floor have been repainted entirely. Merchandise is displayed in conveniently located groupsImposing Structure Above Pictures Vast Improvements Made In Famous Store....Exterior and Interior of The Famous Building at Fourth and Bush Streets Thoroughly Modernized. All Departments Ready for Grand OpeningA Growing Store in a Growing Community — the Famous is now beautifully transformed into one of Santa Ana’s most modern buildings! Many thousands of dollars have been spent, using local men and local materials, to give Santa Ana the exciting new Famous store, now the city’s largest store in floor space. The windows have smart new fixtures and backgrounds and stunning exterior borders of new military blue tile work. The Fourth street entrance is new and enlarged with a beautiful Terazzo floor. All fixtures, walls and ceiling of the Street floor are attractively repainted. Many departments are luxuriously carpeted in a modern cool grey. There is a self-service elevator, never before offered, for the convenience of customers in shopping on the newly enlarged Second floor. Beautiful palms are decorating some of the departments for the grand opening. Gardenias are given as gifts to women shoppers who visit the Sportswear department today, Friday, between 3 and 5 in the afternoon and from 7 to 9 o’clock tonight. Every great institution is as large in usefulness as its smallest little services, and the carefully planned smaller, as well as larger, services of the new Famous aptly bespeak the progressiveness of our Growing Community.New And Enlarged Departments Await Famous Many PatronsGreat Improvement Program Conducted Over Period of Months Brings Many New ServicesConstantly building to serve you better, the Famous is ready to greet its patrons with many exciting, new, enlarged departments! Many thousands of dollars were spent to give you these big comfortable departments replete with smart decorations and filled with choice merchandise guaranteed to be the finest values the Famous ever has offered in Santa Ana! The women’s ready-to-wear, sportswear, house dresses and millinery departments, greatly enlarged, have been moved to a quiet, secluded location in the rear of the Street floor, where floors are carpeted in a cool smart grey. The infants and children’s departments, women’s lingerie and corsets, yardage, domestics and accessories are smartly enlarged and are located in easily accessible spots on the Street floor.COMPLETE LINE OF FURNITUREThe Second floor of the new Famous now carries a complete line of beautiful furniture, draperies, curtains, rugs, hard-surface floor coverings and household appliances. The selections are vast—new stimulating to every homemaker who is thrift-wise. Qualities are nothing but the best and styles were painstakingly selected to please every taste. Great personalized interest will be taken in helping homemakers with their individual home problems and thrifty solutions for every pocketbook will be found easily. Many exciting new home appliances will be found on the Second floor at sensational savings in time, work and money for Santa Ana’s alert homemakers. *FREE PARKING TO PATRONSWith Every $1 PurchaseFree Parking has been arranged for at Platt’s Auto Park, 3rd and Bush, just one short block from the newly modemized-enlarged Famous department store. Patrons will simply drive to the Auto Park, leave their cars and bring the ticket to the Famous for validating. Absolutely no charge is made for this service — free with everyYOUR HOME PLANNEDThe beautiful new Home Furnishings department of the modernized Famous store is a complete department and offers many smart suggestions for you in planning your home. Whether you are going to be a June Bride—or are a Bride of June 1900—you’ll enjoy visiting thesecond floor of the Famous.TODAY, FRIDAY, IS COURTESY DAY AT NEW FAMOUSShop Today Before CrowdsToday, Friday, is Courtesy Day for patrons of the Famous Department store. The tremendous Celebration Sale, beginning today and lasting throughout the entire week, will draw throngs of thrift-wise shoppers. Today is your chance to avoid the crowds! Every sensational item of merchandise to be offered in this exciting Sale is on display today and may be purchased at the same large savings. These values are guaranteed to be the finest ever offered by the Famous in Santa Ana. Every department is participating with dramatically enlarged selectionsMATERIAL DEALERS COOPERATEThe excellent cooperation of local building material dealers was given whole heartedly to the Famous store modernization project Their great help was of unlimited assistance in completing the work on schedule.sEmployees Proud of Famous’Modernized - Enlarged StoreAbove is shown a group of the employees of the new, modernized, enlarged Famous department store. Employees are filled with enthusiasm in their cheerful new environment and await their many friends with exciting new merchandise. These efficient workers have long been respected by Santa Ana and will now have greater opportunities to serve their patronsLIBERALCREDITPOLICIESOFFEREDFamous Patrons During CelebrationWeekNo matter what type of credit purchasing patrons of the Famous store may wish to do, the Famous can meet each particular requirement. The regular monthly charge account is, of course, available, and in addition, the Credite Purchase Coupon Plan is offered. This later plan allows the customer to use Credit Coupons just like cash, spending them anywhere in the store, at any time. Four months may be taken for payments. Convenient Budget Terms are always available on Furniture and Major Appliances, easy terms also offered on specific purchases of wearing apparel.REAL JEWELRY AT POPULAR LOW PRICESEasy TermsThe newly modernized - enlarged Famous store has a gorgeous selection of real diamond jewelry, watches, gold, silver and platinum jewelry and precious stones. All of these fine pieces may be purchased on easy terms at sensationally low prices. Great Savings can be made in these items in addition to their worthwhile investment values. Consistent with other departmental policies in the new Famous, many rarely beautiful jewels offered during Celebration Week are the finest values ever offered in Santa Ana and afford timely opportunities for Easter and Graduation gifts.INTEREST IN SANTA ANAThe Famous store, being a definite part of our growing community, has made a study of the particular needs of Santa Ana homemakers. Such items as gardening tools, work clothing and household necessities are selected specially for localSPECIAL MERCHANDISE AT SPECIAL PRICESObtained For Celebration WeekThe Famous’ Merchandise Inspection Committee guarantees that the new values offered in the modernized - enlarged Famous store are better values than any ever offered by the Famous in Santa Ana. Many months of careful, tireless effort has gone into the selections of merchandise now ready for patrons to view. The alert buyers of the Famous store have taken great pains to select fine items which are especially adapted for Santa Ana use. Recognizing the high type of local tastes, these new selections are keyed high in quality and sensationally lower than any sale values ever offered previously by the Famous in Santa Ana.CELEBRATIOI STARTS APR. FRIDAYContinues For One Solid WeekClimaxing the vast imp ment program the Famous hold a huge storewide Sa celebrate with the most mendous values ever of by the Famous in Santa Sparkling with fresh S] and Easter merchandise at iant savings, the exciting s wide celebration Sale b today, Friday, April 4th, continues for one solid \ Coming as it does, just to Easter, it is well-time satisfy the needs ot every ily. The combined buy powers of all 7 Famous s have worked for month bring you these fresh new ues at the lowest pos prices. In many cases the ing prices in this sale are ually lower than normal prices.FASHION SHOW TO BE STAGEDLocal Debs Model Easter StylesTonight, Friday, from 7 to 9 o’clock, a pre-view Fashion Show of smart Easter sportswear will be held at the newly enlarged Famous store. The newest, most flattering Spring and early Summer styles will be modeled by local Debs from Santa Ana’s Junior College. Free coffee, tea and cookies will be served to all patrons. This event should draw great interest from Santa Ana’s smartly fashion-conscious women and misses.EXTRAEMPLOYEESTo Accommodate Tremendous Sale CrowdsA great many Santa Ana pi will be given employmen help facilitate swift and lt;teous service during the Sale at the Famous this f coming week. The added roll will be of great assisl to many local people and j pers will be served qui despite the thrift-wise crt Truly personalized atte) will be given to everyone.EASTERGIFTSThe new Famous store has a stimulating new selection of Easter gifts suitable for any person, to suit any budget. Now is a wonderful time to look ahead to approaching graduations and to select appropriate gifts at savings offered during the Famous’ Celebration Sale.FAMOUS OPEN FRIDAY, SATURDA AND MONDAY NIGIDuring the Celebration starting today, the new Fai department store will be until 9 o’clock tonight, to row and Monday to accon date scores of patrons who not shop conveniently di the day. Thrift-wise shop therefore, will all have an portunity to make great ings during this huge eveiMayor Bruns Greets Mr. Paes, “Famous” ManagerMayor Plummer Bruns offers hearty congratulations to ^ George Paes, Manager of the modemized-enlarged Fame store. Now one of Santa Ana’s most modem buildings, t Famous is the city’s largest store in floor space. Maintai ing the typical high-spirited progress of Santa Ana, t Famous may be looked to with pride by every citizen.FAMOUS GROWS BY LEAPS IN 8 YEARS!Abreast With CityThe new modernized-enlarg-ed Famous department store dramatically depicts Santa Ana’s progress in eight brief years. Only eight years ago the Famous had but one floor. Now the Famous has three large floors chockfull of sparkling new merchandise. In a community requiring tw'o additional large floors within eight short years, there are limitless opportunities for every alertO’KEEFE MERRIT RANGEGiven AwayMonday night. April 7th, ; 7 o’clock in the second flex of the new Famous stor tickets will be drawn for tl winner—it may be you!—lt; a beautiful O’Keefe Me ritt $64.50 Gas Range, to 1 given absolutely free! Vis the Famous store toda; Friday, tomorrow or Moi day and you will receive ticket for a chance to wi this luxury range. You m not obligated to purchai anything in order to recets
Newspaper Details
Santa Ana Register
Santa Ana, California, US
Fri, Apr 04, 1941
Page 13
Full Page
Clipped by
Brian G.
NA, 19 Mar 2024
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