Winnipeg Free Press Newspaper Archives Oct 24 1970, Page 85

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Winnipeg Free Press (Newspaper) - October 24, 1970, Winnipeg, ManitobaWe make it mild on purpose. There Are dozens of Tough smokes around. If you like a Tough smoke. But we make matinee mild. Why because we know a lot of people big rugged Guys As Well As delicate ladies who think that mildness makes More sense. We make matinee for them. And its mildness is no Accident. Think about it

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