Winnipeg Free Press (Newspaper) - May 9, 2015, Winnipeg, Manitoba C M Y K PAGE D10
MICHAEL NAGLE / BLOOMBERG NEWS
Periscope co- founder Kayvon Beykpour. Because Periscope broadcasts live, it is harder to stop streams before users access them.
A newly discovered species is now our oldestknown
example of Ornithuromorpha, the evolutionary
branch that hosts all living birds. This pushes back
the origin of modern birds by nearly six million years.
The new bird- old bird is named Archaeornithura
meemannae. Archaeornithura meemannae lived some
130.7 million years ago ( during the Early Cretaceous)
in what’s now the Sichakou basin of northeastern
China. Until now, the oldest known member of the
modern bird lineage was just 125 million years old.
Bird origins are important. We know with some
certainty that birds descended from the dinosaurs,
making them the last living remnants of the creatures
that once dominated our planet.
— The Washington Post
S INCE the advent of the VCR and then You-
Tube, the media industry’s No. 1 enemy has
been piracy. But while Hollywood and the TV
networks have fought one technology after another,
one type of entertainment has been safe from illegal
broadcasts: live sports.
That’s because fans hated waiting for illicit recordings to be posted
online. Sporting events offered the rare assurance that millions of
viewers would still gather at a scheduled time in front of their televisions
to watch games unfold live.
Now, live- streaming apps such as Periscope and Meerkat threaten
TV’s golden egg. Just hold a smartphone up to a television to record
and stream what’s airing, and suddenly piracy is easier than ever.
That stunning recognition arrived May 2 when droves of boxing fans
skipped the US$ 100 pay- per- view fee and watched the much- anticipated
match between Floyd Mayweather Jr. and Manny Pacquiao free.
Dozens of live streams of the fight were available through Periscope,
and even though the app shut down 30 illegal streams, users gloated
about their ability to watch.
Sports leagues have so far tolerated some fan use of these apps, and
media organizations say the services are not yet hurting their bottom
lines. But the implications of the new technology are clear.
“ This is a breaking- of- the- dam moment because everyone has massively
powerful computers in their hands that can shoot HD- quality
video and live stream it to thousands of people simultaneously,” said
Jesse Redniss, a co- founder of media consulting firm BraveVentures.
“ There are major rights implications, and Periscope is treading over
very thin ice because they have the ability to police the streams.”
Just one year old, Periscope and Meerkat threaten a remaining
staple of the television business. Network audiences are shrinking, and
even cable TV has suffered as viewers flock to online video, which is
more convenient to watch but brings in far less revenue for providers.
The one area that continues to thrive is live events — especially sports,
where every Super Bowl or Final Four brings massive audiences.
Networks and sports leagues are trying to control the migration of
viewers to digital streaming services. Baseball, basketball and tennis
are already putting some of their events online. MLB. tv offers access
to most Major League Baseball games starting at $ 95 a year. The National
Football League plans to live stream a game between the Buffalo
Bills and the Jacksonville Jaguars this fall.
But given the slow pace and the hefty fees associated with those
efforts, fans are inevitably attracted to alternatives that are more
convenient — and free. So while the quality of videos on Periscope and
Meerkat are crude compared with a 50- inch high- definition TV, the
threat is real.
Both services allow users to broadcast their own feeds and watch
streams created by others. On a recent evening, former TV morning
show anchor Katie Couric broadcast herself live from the red carpet
of the Met Gala in New York, and the New York Stock Exchange posted
a video of Smashing Pumpkins lead singer Billy Corgan’s visit. Other
streams are more mundane, such as a student asking whether to study
or watch Netflix and a woman posting a video of her husband wearing
hot- pink shorts.
MLB commissioner Rob Manfred told journalists last month he
is aware some fans use Meerkat and Periscope during games. “ We
know it happens, and we haven’t done anything about it,” he said. “ We
haven’t done it because it’s in very limited chunks of times. If somebody
tries to stream a whole game from his phone, there’s probably
going to be a problem.”
Games are the property of MLB — thus the boilerplate language
about telecasts being “ for the private use of our audience.” Fans are
prohibited from taking live video, and teams are encouraged to police
the policy as they see fit.
The same is true in other leagues. “ It has been on our radar. We’ll
spend some time this offseason evaluating the technology and how it
applies to us,” said Brian McCarthy, a spokesman for the NFL.
Last week, the PGA Tour revoked the press credential of Stephanie
Wei, a blogger who posted video of golfers practicing. Tour officials
had earlier this year admonished Wei for posting video of Tiger
Woods’s play at a tournament in Phoenix and said their decision didn’t
have anything to do with the use of Periscope. But their actions show
the challenge facing the PGA Tour to keep control over its valuable
product.
Music trade groups are also debating how to approach the apps,
which can make concerts or Broadway shows as readily available as
sporting events.
“ Yes, there is general concern that these apps could be used to commit
copyright infringement,” said a music industry official who spoke
on the condition of anonymity because the app is being evaluated by
music labels. “ Is it a massive problem yet? No. Hopefully, Twitter and
other services that employ these apps are proactively taking steps to
prevent infringement from happening so that it doesn’t become a massive
problem for the music community.”
What worries media organizations is how difficult it is to police
the new apps. Because Periscope broadcasts live, it is harder to stop
streams before users see them.
“ One of the challenges now is just the logistics of managing the takedown
process... we’re talking about real- time activity. Taking something
down in half an hour may be half an hour too late,” said Douglas
Masters, an intellectual property lawyer at Loeb & Loeb in Chicago.
Media firms say the onus should be on Periscope and similar apps to
police themselves.
Twitter, which owns Periscope, required cable TV giants HBO and
Showtime, who co- produced the pay- per- view telecast, to alert it to illegal
streams of the Mayweather- Pacquiao fight. Only then did it take
down those accounts.
The policy frustrates media executives, who question Twitter’s
stance as it relies more heavily on hosting content from partners such
as cable networks and sports leagues.
Indeed, HBO worked with Periscope for weeks on a marketing campaign
around the fight. A couple of hours before the start of boxing’s
most anticipated fight in years, HBO announced in a tweet fans could
watch on Periscope as Pacquiao warmed up in his locker room.
It was a marketing deal carefully worked out long before the fight,
bringing together a cable television powerhouse and social media giant
Twitter, which increasingly sees its future hinging on media partnerships.
That was where the relationship was supposed to end.
But once the first- round bell rang, users of Periscope, Meerkat and
other live- streaming apps stayed on, finding what was estimated to be
thousands of illegal streams from users who recorded and simultaneously
broadcast the TV footage on their smartphones.
After the match, Twitter chief executive Dick Costolo declared in a
tweet Periscope was the night’s winner.
Since then, the company has tried to dial back its bravado, noting
HBO reported 66 illegal streams and Twitter took down 30 of them.
“ We respect intellectual property rights,” Twitter said in a statement.
But critics say Twitter should focus on creating technologies that
help identify material that violates copyrights, in the same way You-
Tube developed an identification system that made it easier to spot and
take down pirated videos.
In an interview at the TechCrunch Disrupt conference in New York
on Tuesday, Periscope co- founder Kayvon Beykpour said there are
tools that can be created to help stop piracy on the service.
“ Piracy isn’t a Periscope thing, it’s an Internet thing,” Beykpour
said. “ We are genuinely interested in working with partners to figure
that out.”
He said a team of people on his 13- member staff worked to respond
to takedown demands from HBO and Showtime.
But he acknowledged the problem could grow.
“ The proliferation of mobile devices and that I can take my phone
out right now and stream changes the process,” Beykpour said. “ But I
will say the boxing match was the exception.”
— The Washington Post
BY CECILIA KANG AND WILL HOBSON
TAKING IT ON THE CHIN
Streaming apps threaten a TV bastion — live sports
49.8 ¢ª sci tech SATURDAY, MAY 9, 2015
D10
‘ Piracy isn’t a Periscope thing,
it’s an Internet thing’
OLDEST RELATIVE OF MODERN BIRDS FOUND
‘ One
of the
challenges
now is just
the logistics
of managing
the
takedown
process...
we’re
talking about
real- time
activity.
Taking
something
down in
half an hour
may be half
an hour too
late’
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