Winnipeg Free Press Newspaper Archives Aug 13 2015, Page 21

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Winnipeg Free Press (Newspaper) - August 13, 2015, Winnipeg, Manitoba C M Y K PAGE B5 BUSINESS CITY EDITOR: SHANE MINKIN 204- 697- 7292 I CITY. DESK@ FREEPRESS. MB. CA I WINNIPEGFREEPRESS. COM THURSDAY, AUGUST 13, 2015 B 5 A NOTHER local luxury- car dealership is relocating to southwest Winnipeg. Auto Canada plans to move its St. James Audi dealership on Century Street to a large building that will be built on a three- acre parcel of land in the Outlets of Seasons development at Kenaston Boulevard and Sterling Lyon Way. The dealership hopes to begin construction later this year and to move into the new facility in either late 2016 or early 2017. Mark Warsaba, the dealership’s principal and general manager, said the new facility will boast nearly 70,000 square feet of useable space spread over three levels — the basement, the main floor and a mezzanine floor. Although it will be roughly the same size as its existing facility at 670 Century St., Warsaba noted the Audi dealership shares that building with Auto Canada’s St. James Volkswagen dealership. So when the Audi operations relocate to Kenaston, both dealerships will essentially double in size because they’ll each have their own facilities, he said. The only thing they will still share is their stand- alone autobody facility, which will remain at the Century Street location. Warsaba said Auto Canada officials are thrilled to have not only acquired a site in the Outlets of Seasons development, but one that faces onto Kenaston Boulevard. “ It’s no secret that when you talk about that location ( southwest Winnipeg) it’s an affluent part of the city,” he said. “ It ( Kenaston) is also a key corridor from south to north, and development in the area is very prominent.” He also noted with the IKEA- led Seasons of Tuxedo development on the southwest corner of Kenaston and Sterling Lyon and the Outlets of Seasons developments on the northwest corner, that area is evolving into a major retail hub. “ So we felt it would be great exposure for us and for the right market.” The Winnipeg office of Cushman & Wakefield helped secure the site for Auto Canada, and its senior vice- president also described it as a perfect location for a luxury- car dealership. “ It ( southwest Winnipeg) has by far the most affluent demographic in all of Winnipeg,” Ken Yee said, noting it includes such neighbourhoods as Bridgwater Forest, Linden Ridge, Linden Woods, Whyte Ridge, River Heights, Tuxedo and Charleswood. “ So obviously it suited them to be down there,” he added. He said the dealership was also looking for an iconic site to showcase the new design concept for all new Audi dealerships. Warsaba noted, for example, the new Winnipeg dealership will be very similar in appearance to a new Audi dealership in Edmonton. “ They ( all new Audi dealerships) are working toward having the same design,” he added. Yee said being across the street from Winnipeg’s IKEA store and close to the new Outlet Collections at Winnipeg fashion outlet mall, which will be the centrepiece of the Outlets of Seasons development, also appealed to Auto Canada officials. “ They knew they were going to be in very, very, good company.” Having a new Mercedes- Benz Winnipeg dealership on nearby Rothwell Road also doesn’t hurt, because it helps draw luxury- car buyers to the area, he and Warsaba added. “ There is a tendency to always want to be in a little bit of a cluster,” Warsaba said, noting two of Auto Canada’s other Winnipeg dealerships — McNaught Cadillac Buick GMC and Midtown Ford — are in the nearby Waverley Auto Mall. He said St. James Audi needs a bigger site and a larger, state- ofthe- art showroom/ service centre so it can carry a larger selection of vehicles and an expanded service offering. For example, the new location will have a number of indoor and outdoor charging stations for Audi’s new A3 Etron electric car that will be coming out soon. It will also feature a 12- car showroom, a full- service car wash and detailing station in the basement and 18 service- bay hoists, which is twice as many as it has in its current facility. He said with a larger selection of vehicles, the dealership thinks it can nearly double its new- vehicle sales, to about 650 units per year. murray. mcneill@ freepress. mb. ca I F you were a loyal watcher of The Daily Show With Jon Stewart in recent years, you know the show had been serving up a steady diet of jokes about Arby’s. “ It’s like shock and awe for your bowels,” Stewart declared back in June. He’s also called it “ the meal that’s a dare for your colon” and “ the only food classified as a war crime.” And yet, as Stewart wrapped up 16 years as host of the Comedy Central show last week, Arby’s wasn’t exactly saying good riddance. The fast- food sandwich chain sponsored the penultimate episode, which featured two custom commercials, and had its chief executive, Paul Brown, appear in a taped send- off segment in the finale. Arby’s was worried when it first heard Stewart’s cracks back in 2013, said Christopher Fuller, the chain’s vice- president of brand and corporate communications. “ It was that moment where everyone was kind of getting together in a room to decide, ‘ How do we handle this?’ This isn’t a good mention of the brand.” During the meeting, though, Fuller says the team decided not to try to push back against Stewart’s barbs. Arby’s was in the midst of a revitalization of its brand, which the company has said has the oldest customer base in the industry, and executives thought maybe a bit of publicity — even if it wasn’t exactly favourable — might not be a bad thing. Fuller said the thinking was: “ This is a brand that in a lot of ways is a sleeping giant, and we haven’t been in the conversation, so there’s an opportunity here to really embrace it.” Since then, Arby’s has tried to show it is in on the joke. In November 2013, Arby’s sent a smorgasbord of sandwiches to Stewart’s team, accompanied by a letter from Brown that contained “ fun, playful language about the banter that Jon had put out there.” Fuller said they got a thankyou note from Daily Show producers. And when Stewart announced earlier this year he was leaving the show, they ribbed him on Twitter: “ Jon, feel free to reach out to us at careers@ arbys. com.” Fuller said it’s hard to measure whether the publicity has had any impact on Arby’s sales, which were up 7.6 per cent in the most recent quarter and up 9.6 per cent in the previous quarter. But customer sentiment on social media and in emails to Arby’s seems largely favourable, he said. Indeed, Ad- Week reports the social- media reaction to Arby’s Wednesday- night farewell commercials was mostly positive. “ We’re seeing in social media that we were getting a lot of credit for being cool with it, that we were having a sense of humour,” Fuller said. Arby’s isn’t done sending up Stewart yet. Fuller said the chain moved this week to add a “ secret” menu item in his honour — i. e., one that won’t be listed on its menu but Arby’s will make if in- the- know customers ask for it. The sandwich, called the Daily Deli, is a double corned beef on rye — Stewart’s favourite. Members of Arby’s marketing team had a party at their Atlanta offices Thursday night to watch their boss’s cameo on the show. Brown quipped, “ Jon Stewart: It’s like your TV threw up on your face,” in a segment that featured other frequent Stewart punching bags such as Bill O’Reilly, Chris Christie and John McCain. “ We’ve both had a lot of fun with it,” Fuller said. “ And we’re so glad that ( in 2013) when we were all in that room, we decided, ‘ You know what? Let’s embrace it. Let’s not run from it.’ ” — Washington Post Arby’s had no beef with Stewart’s punches ‘ Being cool’ with ribbing helped brand’s image By Sarah Halzack COMEDY CENTRAL Arby’s is confident it turned Jon Stewart’s jokes about them to their advantage via social media and appearances on his show. By Murray McNeill Audi revs down to Kenaston Picks hot retail area for luxury- car outlet An artist’s conception of a current Audi dealership, similar to the one to be built on Kenaston Boulevard. ‘ It’s no secret that when you talk about that location ( southwest Winnipeg) it’s an affluent part of the city. It is also a key corridor from south to north, and development in the area is very prominent’ B_ 05_ Aug- 13- 15_ FP_ 01. indd B5 8/ 12/ 15 9: 22: 40 PM

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