Winnipeg Free Press (Newspaper) - August 2, 2015, Winnipeg, Manitoba winnipegfreepress. com
THIS CITY
. OUR WEEKLY LOOK AT THE PULSE OF THE CITY
.
A8 SUNDAY, AUGUST 2, 2015
I T wasn’t exactly headline news when
Tim Woodcock announced he was an
advocate of Winnipeg’s active- transportation
strategy, which was passed
by city council in July.
After all, Woodcock is the owner of Woodcock
Cycle Works — a bicycling retailer that
stands to gain financially from people parking
their vehicles and taking advantage of
a plan that calls for the city to spend $ 334
million on a concentration of pedestrian
and cycling lanes over the next 20 years.
But Woodcock said his reasons for backing
the initiative aren’t self- serving.
“ A lot of people get vocal with me over
this because they know I’m a cyclist — but
I’m a motorist, too, and I’ve never minded
sharing the road,” said Woodcock, seated
in his second- floor office at 433 St. Mary’s
Rd., a cluttered space populated by an
assortment of bike paraphernalia, including
early- model tricycles, framed Tour de
France photos and Woodcock’s personal
collection of vintage bike licence plates.
“ The thing is, I’ve travelled all over the world,
and I’ve seen first- hand the benefits proper bike
networks bring to a community.
“ Obviously, bikes cause less wear and tear to
roads, but more than that, it’s what ( the strategy)
would do for our health- care system. One day, I’d
love to put together a documentary about longtime
motorists who for whatever reason switched to a
bike, and how much it changed their lives. I have one
customer in his 50s who hadn’t been on a bike since
he was a teenager. After he started riding to work
about a year ago, he’s lost 60 pounds.
“ When he comes in here all pumped up and tells
me how great he feels... that kind of stuff just makes
my day.”
. . .
Woodcock’s life has revolved around cycling for
most of his 51 years. He said he’s fairly certain if
you combed Argonne Bay, the quiet, Windsor Park
street he grew up on, you would still find traces of
his DNA thanks to the bloody injuries he accumulated
when he was learning how to ride his first
two- wheeler, a Raleigh Glider his parents picked out
for him at the old downtown Eaton’s.
By the time Woodcock was 10, he was a familiar
face at the Winnipeg Police Service’s annual bike
auction. At the end of the day, Woodcock used to
head home with a dozen or so bicycles in various
states of disrepair, which he proceeded to fix and
then peddle to his buddies at General Vanier School.
Woodcock was 13 when he landed a job selling
and assembling bikes at MGM Sports on Pembina
Highway. A short time later, he began chalking up
victories at mass- start road races, called criteriums,
across the city and province. In 1982, the 18- yearold
boarded a plane bound for Amsterdam with the
intention of spending a year or so honing his racing
skills in Europe before attempting to qualify for
Canada’s 1984 Olympic team.
After Woodcock returned to Winnipeg from Barcelona
in 1983, fate dealt him a cruel blow.
“ It was really weird. On the way back, I was stuck
in Toronto for three days because of a ticket mix- up,
and while I was there, I didn’t feel very good at all,”
Woodcock said.
“ I entered a few races when I got home — I
actually ended up winning one of them — but one
afternoon I got up from my chair, and the next thing
I knew I was lying on the floor, unable to move because
of the pain in my chest.”
Woodcock’s father rushed his son to a walk- in
clinic. Following a series of X- rays, a doctor told the
pair he was surprised Woodcock was able to walk,
never mind ride competitively. Both of his lungs
were filled with fluid, the physician said, because of
bacterial pneumonia.
“ It took me three or four months to get over it, but
the end result was the pneumonia had scarred my
lungs, and now I had athletic- induced asthma,” he
said. “ Unfortunately, back then they didn’t have the
types of ( asthma) medication they do now, and the
one I was put on had a ton of side- effects. I tried to
push through it, but I reached a point where I was
fed up with it all and made the decision I should get
on with my life and focus on something other than
racing.”
In 1986, Woodcock purchased a 650- square- foot
home at 157 St. Anne’s Rd., which he immediately
began converting into a bike shop dubbed Woodcock
Cycle Works. In order to make ends meet, Woodcock
took on a series of roommates.
“ At one time, we had five guys jammed into that
little place, including myself in the half- basement.
We used to refer to the backyard as the boneyard
because it was full of old frames and bike parts.
Also, there was a single- car garage in the back that
I turned into a spray booth where I custom- painted
bike frames.”
Woodcock eventually added a 1,000- sq.- ft. addition
to the front of his house. Prior to that, what was
meant to be a living room served as his retail area.
Each time one of his tenants moved out, Woodcock
knocked down the wall of the bedroom he had occupied
in order to expand his sales floor.
About 10 years ago, Woodcock was driving on St.
Mary’s Road when he spotted a “ for rent” sign in
the window of a carpet warehouse. He went inside
and asked the receptionist if he could speak to the
person in charge of the building. She led him to an
upstairs office — “ the very room we’re sitting in
right now,” Woodcock said with a wave of his arm.
The owner asked his guest, “ So, you want to rent
the place?”
Woodcock replied no, he was interested in buying it.
“ He took me for a walkabout. It was all dirty and
dingy, a lot of the lights were out and most of the
machines were covered in soot. But I went home, I
drew up a bunch of plans on a piece of paper, and
what you see today is almost to the letter what I jotted
down that night,” he said.
In March 2006, after three months of renovations,
Woodcock hosted the grand opening of his current,
10,000- sq.- ft. digs. Next year will mark the entrepreneur’s
30th year in the biz — a milestone that means
people whose parents used to accompany them to
Woodcock Cycle Works in the mid- to late ’ 80s are
now coming through the doors with their own kids
in tow.
“ It’s really cool to get all these different generations,”
Woodcock said, noting he has regular customers
from Saskatchewan, Ontario and Minnesota, and
from as far north as Thompson.
“ I served a woman a little while ago who bought
one of the first five bikes I ever sold. And one of my
managers told me during his interview that his dad
had bought him his first- ever bike from me.”
By the way, if you live near St. Andrews and are
ever having trouble with your ride while you’re out
and about, help might be right around the corner.
“ I’m terrible that way,” Woodcock said with a
laugh. “ My wife and I were heading out for an anniversary
dinner one time when I spotted a couple
of guys on the side of the road, walking their bikes.
I was like, ‘ Ah,’ and my wife, who immediately knew
what was going on inside my head, said, ‘ It’s OK, you
can pull over.’
“ So I stopped the car, told the guys I owned a bike
shop and asked them what the problem was. One
of them had a punctured tube, so there I was in my
suit, racing home to grab a bunch of tools and some
inner tubes before driving back and getting them on
their way.”
david. sanderson@ freepress. mb. ca
By David Sanderson
‘ I reached a point where
I was fed up with it all and
made the decision I should get on
with my life and focus
on something other than racing’
Ride
of his
life
Bicycles are more than
a business to store owner
Getting back
on the bike
TIM Woodcock is a living, breathing
advertisement for the health
benefits associated with getting
around on two wheels.
Fifteen years ago, he weighed
240 pounds. One morning, as he
was watching a group of cyclists
fly by his home in St. Andrews, he
told his wife, Arlene, “ You know,
I’m getting a little heavy. I should
probably start riding again.”
One morning, Woodcock worked
up the nerve to wave down that
same bike club. He asked if he
could accompany them on their
ride.
“ They just killed me,” Woodcock
said, shaking his head. “ But after
that, I started eating right and
riding more and more. A customer
of mine was a pharmaceutical rep,
and he suggested I start taking
a different medication for my
asthma...
“ After I did, it was like a switch
went on — suddenly, I started to
feel normal again.”
Today, Woodcock tips the scales
at a svelte 165 pounds. He commutes
to work by bike year- round
— 40 kilometres each way — and
on Sundays, he leaves his house
early to embark on a four- hour bike
ride.
As for how competitive Woodcock
is nowadays, well, to mark
his 50th birthday in 2014, he
travelled to Austria to compete in a
World Masters Cycling Federation
76- kilometre race. He placed 11th
out of a field of 78.
Photos by
Wayne Glowacki / Winnipeg Free Press
A collection of bicycle
head badges, dating
from 1909 to 2011, in
Woodcock’s office.
Some of the bicycle
licence plates on display
at the store.
Tricycles from the 1940s and ’ 50s.
Old City of Winnipeg bicycle licence tags.
Tim Woodcock in the showroom at Woodcock Cycle Works on St. Mary’s Road. He opened the location in 2006.