Page 3 of 10 Jan 1960 Issue of Racine Journal Times Sunday Bulletin in Racine, Wisconsin

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Racine Journal Times Sunday Bulletin (Newspaper) - January 10, 1960, Racine, Wisconsin Starts tomorrow remnant Days what manner of Man is Many persons would like to know by Verne Hoffman bal Harbour ?" special a what manner of Man is Marc b. Rojtman Many persons would like to know. Wall Street brokers. Bankers and investors. Newspaper and Magazine editors and writers. His competitors. All have kept their eyes on the 42-year-old president of j. I. A Tase co. And the development of the firm since Rojtman took Over when his american tractor corp. Of Churubusco. Ind., merged with Case in january of 1957. Rojtman is Well aware that the eyes Are on him at a press conference Here in connection with the 1960 world premiere of Case products he told newsmen with a Little Grin a of read the newspapers like everyone ?� a a there is no question a he said a a but that the Case co. To misunderstood. Part of that is due to superficial analysis new products scheduled As far the report cites Many of part to a a show me first tatti ahead As 1964 the Points mentioned by Rojt tude and part caused by Man he Points to Case s Agricula Man above gement on ?� ural tractors and combines fit a labelled Flash in pan which account for 65 per cent Rojtman said that before he of agricultural sales As having took Over in the 1957 merger supremacy of product he had his plans Laid out p in a t0 a new program we get the impression that a a i doubt whether outsiders company operated stoles ase is Well regarded that would have believed me then a 1or sap Lorn equipment. Many fee tj1p Stock is Selling he Cair a of snap Loci rec did no to plus sidelines of tools and one Sam. Some insiders Aion i. A a too Low a Price earnings a i knew it would take several of her items to bolster his farm when consider the years to make Case a Well run implement dealer organization a pipe s of some of Ftp More organization. We need another he Points to expansion a amorous issues it but Thal year or two to Lay a real solid a Road the j Shadow of doubt in Hacic he Points to the j. I Case. ,. Dasis investment circles whether the a Oiwa a the Ppd in a Flash in credit corp. Which in three. I \ As la Leiea As a Nash in a present management can work the pan As sales started to in it eats ,1as become the sixth metamorphosis it is at crease i graduated to the role artiest captive credit company. Dan z of a successful promoter. I Fine fourth of a reflecting this septic Marc b. Rojtman Case president leans proudly Over a new diesel engine introduced in the concerns to wheel and Crawler tractors to compete head on with european imports. A from inquiries made at a number of Wall Street firms a Tim read the newspapers like every cases earnings. We understand thai of All the one ?� he Points to the new corpor my a funds in existence on a Vocase is not a hot shot action formed to Market pre three Are invested m ase a Short time fast Deal. I own fabricated buildings few others Are currently Tak 130,000 shares of common he Points to growing lines of a 0 Stock. Those silly rumours that farm and Industrial equipment a oif there is a doubt in Wall i have been Selling Are not True including a Small diesel tractor Street be assured it is not my family holdings in ase in which he says can compete in shared by the Case manage creased in the past year. If i America with foreign imports Merit. Or. Price a Wall Street wanted to i could live on sales Joe p0jnts particularly to analyst sides with the Man from my Art collection alone. Cases to Economy of operation gement in this respect instead i am interested in the Long under which engines and other of with his less trusting Fra term growth of the Case o. Parts used in the farm simple termly Brothers. What manner of Man is Marc ment lines Are used in the in a oin fact he characterizes b Rojtman he has Only two Austria Ines allow my Case to Case As a one of the most mis apparent interests in life his compete Price Wise. Understood companies on the Job As head of the ase co. And by us intr new York Stock Exchange Sis a collection. He owns a praised writer so Esha Whie Wau yacht which he Sci Koj Tinan of Tirikki the Street agrees its management Dom sees much less use. He farm implement dealer Organ is dynamic it is seemingly in thinks nothing of working Iza Tion needs improvement Able to decide whether it is pro hours a a it seven Days a says d is growing and will take emotional or capable of achieve week if necessary. And he sex no a if in oui ambit inc coif poets his executives to be Able time. He sees the Small dealer. A a to so 8hl> to work under fire and pres like the Small grocer on the sure to the same capacity. Way out. He believes Case will biggest sales Factor husband wife team a for Pirn Loon m \. A of Arm implements Are still but Rojtman does t work be operating from 1,000 to 3,-000 company stores. The biggest sales contributor. Alone. He is part of an exec accounting for 68 per cent in five husband wife team. His 1x01 a11 or those Uno a per f ,. Wife Lillian works the same their on and Case 1959. Case is fourth in the in Long hours As her husband and Progress Are sceptical. Dusty. Construction equip acts much As the executive of cd. Norman Stabler the new ment where it is the fourth or fiver aboard ship. Smoothing Herald i Bune s Finan Foj Fly Argest Industry Factor the flow for the Chain of comp Al "�? does a weekly summand up and Down in addition mentation of an outstanding Quot on it 1 the balance. To handling the firm s Public report by a financial analyst. We gather from or. Price re talons this week he selected a 15 that the company looks to 1964 those who have dealing pm a a Alyss of the Case co to accomplish its ambitious with Case and meet mrs. Rojt by Joel Price of the firm of goals at which ume it counts Man Cor the first time express Herbert e. Stern amp co. On sales o $350,000,000 de amazement at her detailed Stabler writes that investors sided equally Between farm knowledge of the firm s opera have been treated with great and construction machinery ions and the ease with which kindness in electronics and and per share earnings of she handles problems pharmaceutical shares some to accomplish this he sees As Rojtman foresees the 1960s Selling at 60 times earning required the successful combi As the greatest building Boom with fam income and buying nation of such factors As and population growth period Power dropping naturally a of. Neater penetration of in history. He expects Case to those with Vioney to invest shy larger agricultural and con grow with it led by its grow avva it Fri in firms still regarded Striction machinery markets. Lug Industrial construction and a bpm strictly dependent �?�2 continued growth from the finance company. �?o3. Development of Over Case Road machinery lines which he upon Arm income began establishing in 1957 Stabler adds when he took Over Case s Man Quot that be of reasoning is seas operations and of gement sound up to a Point. It ceases building corp. Case in 1956 operated in the to be so it however when we sex �?�4 normalization of Enghild losing 72 cents a share Amine what has taken place in Neering and Plant modernize in the three years the sales a number of these companies Tion expenses from their pres volume grew from $87 million including j. I. Case that have ent $16,000,000 a year to $8.-to $200 million of which $63 utilized their Plant equipment 000.000. Million was in Industrial sales to Weir skill and imagination to �?o5. Realization of the oper fun increase of 600 per cent. Broaden the scope of their of rating leverage which exists profits Rose to $1 80 a share for ration to the Point where they above a production volume of f i a i i Esq a Rockford Are a from dependent upon $200,000,000 a year. Plant strike which Rojtman is one it ourth of income. I �?�6. Consummation of the ciliates Cost the firm $8 Mil a Othis line of reasoning As Cost efficiencies or. Rojtman is lion in sales volume. Deplores cult of average Send since 1954.�?t applied to Case is ably Dis seeking at the expense of cur cussed and documented in a rent earnings. Several other farm Machin recent Ana Ysis of the com a othe common Stock which Erv manufacturers have fore pay prepared by Joel Price of Sells for 20 has paid no Divi cast a drop in 1960 in farm Herbert i. Stern amp co. Equipment sales but Rojtman says Case won to experience it. He says a othere s a serious sickness in the United states in the last to years the cult of the ?� a tendency to judge everything by the average. Such a tendency pulls a product Down to reduces the Good Man to the average and production sinks to a lower and lower limit. As a result the United states has become completely non competitive with foreign countries abroad. Rojtman asserts Case is above average in its thinking and doing. He Points to $28 million poured into research and new product development in the last three years Vevay above average for Bis Industry and to the tact that tile Case lines have Thompson Orchard and Strawberry farm Crisp Juicy Jonathan apples so u. $. Fancy medium site full Bushel full Anc $1 by. Large sue i $2,5 we also have very Fine a a a a a 9 red delicious 9 Mcintosh 9 Snow and other varieties Lait or pay or fur Sii Chr Geld Bushel Haskell to have open daily and sunday 8 30 a a to 6 p m. On Keno it it a univ Llic was t i mile fast of Highway is Thompson Orchards open 9 am. To 9 pm for the Home Long play i i records99c desk lamps .1.50 dish cloths.5c Bath mat Price Irreg. Scatter rugs.$1 amp $2 soiled Bath towels50c soiled Pillow Case sets.97c foam rubber pillows2.99 drapery fabric remnants. 50c cd. Plastic tablecloths. 1.00 drip dry piece goods29c cd. Dan River piece goods.44c cd. Print flannel25c cd. Pull tape ruffled curtains 3.99 foam rubber sofa pillows1.50 piece goods remnants 3 off solid color draw drapes .2.88 ruffled Patch quilts4.00 Cannon bedspreads.5.99 print Bath towels.88c for the women Stripe sport vests.50c plaid sport vests.1.44 walking shorts1.44 Wool jackets .3.00 Nylon stretch tights 77c Wool Slipper sox .67c Pullover sweaters. 3.39 plaid Slacks.1.49 Nylon blouses2.00 Bubble bath33c Wool Tweed skirts67c flannel pajamas.1.44 tuck stitch undies.25c Wool pullovers.1.33 i Only better Girdle and panty girdles $5.95 value2.95 $ Only for fit Girdle and panty Girdle 10.00 value.4.95 a Only Sarong and glamorize bras values to 3.95 1.95 women s suits sizes to and 201, Reg. t Only women s suits sizes 8 and to Reg. 14.95 2.95 i on i f Silver Grey Mouton fur jacket size 12, Reg. 59.99 .24.95 Thermal undershirts1.00 Thermal drawers 1.29 imported Wool socks77c Winter undershirts75c men s dress Slacks.2.99 Broadcloth pajamas.2.50 Corduroy slacks2.88 Covert work pants.1.67 Denim jackets. 50c flannel sportshirts1.29 Covert work shirts. .1.00 White dress shirts1.33 Boxer shorts44c leather Palm work gloves 33c suede jackets.9.88 chambray work shirts.1.00 Denim slacks1.88 sweatshirts 67c Cotton socks.15c mens ties.44c All regular 39.99 women s Coats $28�� boys b-9 parkas fur lined Hood. Quilted inner lining. Sizes h to id. Red Navy and Gray. $5 Reg. To 9 99 third floor boys Denim Boxer jeans size 3 to pc it it Reg. 1.49 77c boys suburban Coats ail Wool quilt lined size 6 to 16 third floor 88 famous name bras value to 1.50 to sizes 32a to 40c for main floor women s Cotton slip lat e trim sizes 32 to 40 j / i 69 Volue Doc main floor women s baby doll pyjamas and shorty gowns combed Cotton. So a. 1.69 value main floor 66c women s 2 Way stretch girdles Small and medium on it 1.69 value 44c Cotton Sheet blankets Reg. 1.39 60"xl6&Quot whipped ends basement 88c Auto seat covers Nylon frieze front or rear seat. Reg. 6 99 4 basement 88 stretch tights hug assortment. Blue Black red Reg. To 1.99 third floor 77c pork Avenue Nylon Hose size Biz toll. Reg. To 69c 2 88c main floor ioo0� Virgin Wool knit dresses a sizes 10 to 18 a assorted colors a $6.99 value 88 juniors misses or women s 150 better dresses a sues 7 to 24�? a values to to 99 88 House dress Holiday i a sizes 12 to 24 j a values to 5 99 Chenille and flannel 77 Robes a assorted sizes a values to 5 99 99 9 pc. Club aluminium set i2-2-3 it covered sauce pans 42 it. Dutch oxen or cover to Quot Fry pan Choice of four colors of Reg. 39 99 x for the boys site 2 hooded jacket Reg. 3.99 2.00 Only site 12 rubber Raincoat. 2.00 i it Only Sixes 6 to to Roy Rogers flannel lined jeans. 1.97 Sixes 6 to 14 Corduroy stocks Reg. 3.99. 1.97 site 16 washable dress Slacks Reg. 3.99 1.00 it Only Sixes 3 to i 4 is Polo shirts Reg. To 1.99. 47c 1 Only Sixes 8 to 16 boys flannel shirts Reg. 1.99. 47c to it it Only Winter Caps Reg. To 1.9947c i 1 on in orlon sweaters Reg. 3.991.97 Quot i Only Sweet shirts Reg. 1.0067c int Only is Polo shirts Reg. 98c 37c onh Sixes 10 to 14 mid length drawers Reg 99c 37c it Only site 8 sport coat Reg. 8.99 Loo i Only site 5 striped Denim coverall Reg. 2.29. 67c <6 Only flannel lined shirt and Slock set Reg. 1.99 97c a a Only Sixes 3 to 8 flannel lined Slacks Reg. 1.49. 67c in on in Sixes 3 to 8 Matching dress shirt and Slock set Reg. 3.99 1.97 in Only Sixes 3 to 8 boys flannel lined jacket. 97c i Only site 14 Terry Robe White Reg. 5.992.97 for the girls oui girls coat and Slack suits Sixes 3 to 6v2, Reg. 16.99. M Only Snow suits Sixes 5 to 8, Reg. 16.99in Only Corduroy jacket Overall and Bonnet set Reg. 3.99 flit Only dresses Sixes 3 to i 4,. Values to 5.99 i Only Matching skirt sweater set Sixes 3 and 5, Reg. 5.99lit Only All Wool Sixes 7 to 12, hooded sub. Coat Reg. 10.00all Wool sue 14 skirt Reg. 3.99all Wool 2 pc. Vestee suit Sixes 6 to to Reg. 8.99all Wool Sixes 3 to 8 skirt Reg. 2.00i Only raincoats sub teen Sixes 8 to to Reg. 6.99. Id Only toppers and dusters Reg. To 13.99, Sixes 4 to 12i Only orlon sweaters Sixes 6 to 8a a Only Bulky knit sweeter Sixes to to 14, Reg. To 4 99a in Only Corduroy stocks Sixes 3 to 14, Reg. To 2.29 in univ Cotton Blouse Sixes 7 to 14, Reg. Loo hooded Cor Coots Sixes 3 to 14, Reg. To 8.99 in Only All Wool fur trim jumpers Sixes 3 to 14, Reg. 3.99in Only All Wool and Corduroy sub teen Slacks Reg 3.9911.00 11.00 1.97 2. Of 1.97 6.00 1.97 4.99 67c 3.00 4.00 97c 1.97 97c 27c 4.00 1.47 1.47 for the baby plastic diaper poll Reg. 1.99 1.47 i Only Nylon Bunting Nylon quilted Reg. 3.99. 2.97 in Only Crew Geralls Corduroy Reg. 1.39 67c quilted Nursery pad 18x34, Reg. 89c44c in Only shoes and slippers Reg. 1.1967c n Only Corduroy bonnets Reg. To 1.3967c a Only dresses lace trim Reg to 2.9997c 36x50 Nylon comforter Reg. 1.881.47 36x50 Blanket Reg 1.88 1.47 n Only 3 pc. Romper suit Reg. L191.47 in Only flannel sleeping bog Reg. 2.001.47 full site crib Reg. 29.99 .22.88 full size crib mattress Reg. 10.997.00 Only Bat Mettes Reg. 19.9916.88 m Only play pen pads Reg. 3.99 2.97 h Only Caskenette Reg. 9.997.88 Faona Only chix Irreg. Diapers Reg. 2.66dos. 2.00a out Only Birdseye diapers 27x27, Reg. 2.29 Dos. 1.88 it Only baby stroller Reg. 10.99 7.88 to Only 3 pc. Terry Sleeper creeper set. 97� h Only receiving blankets 30x40, Reg. 69c.47� no Money Down credit coupons

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