Page 4 of 12 Apr 1942 Issue of Racine Journal Times Sunday Bulletin in Racine, Wisconsin

Racine Journal Times Sunday Bulletin April 12, 1942 Page 4 old newspaper archives

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Racine Journal Times Sunday Bulletin (Newspaper) - April 12, 1942, Racine, Wisconsin The Racine journal times sunday bulletin Abril 12, 1942. Half of voters do not know name of their congressman among the boys fighting enemies in the United states armed forces ratio runs High in cities Farmers Best informed by George Gallup director american Institute of Public opinion. Princeton n. J., april 11. Apathetic about National issues. the evidence from hundreds of Public opinion studies Points conclusively to the fact that the Public is not Only fully alive to modern problems but is actually ahead of its legislators on most issues. Today a results simply emphasize the fact that the complexity of Modem one half of the nation s voters society and the rapid urbanization Are unable to name the Congress of America have made it increase Man who represents their District singly difficult for voters in the big in Washington cities to become acquainted with _ to Weir individual representatives in the big cities with 500.000 activities i population or More the proper it must be remembered too Hon is even higher nearly three that the congressional Campaign out of every four voters Are ignore j is just beginning to warm up and ant of the name of their Congress that when candidates for re elec Man. Farmers Are the Best in Tion mount the hustings their formed of All groups on this score names will undoubtedly become nearly seven in every to being better known to constituents than Able to give the Correct name of is the Case at present. Heir representative. today a study found that farm these results of an american in ers it an j residents of Small towns statute of Public opinion poll come Are the Best informed As to the at a time when Many represents name and background of their tues Are taking Short vacations congressman. Nearly seven out of from Washington to re visit their every 10 Farmers can for exam their congressman favored War be . Judge a by the p a give the Correct name of their fore Pearl Harbor sentiment runs poll results Many of them seeking representative As compared to 4 to i in favor of re electing him. Only about one out of every four among persons who say their con voters in cities Over 500.000. Gressman was against War before wide variations found. Pearl Harbor the ratio in favor the poll asked a representative of re election is considerably Small Cross Section of voters from coast Era about 3 to 2. To coast this question the Campaign. A do you happen to know the the first primary of the 1942 name of the congressman from congressional Campaign is sched your district0�?� used in Illinois next week and the results for the nation and from then on the Campaign will for various areas and groups Are begin in Earnest shown below. They apply Only to the big question is will the members of the House of repro democratic party lose seats in the Mai -.wiii&�3 Ensign w. H. Beyer 1616 Deane Boulevard bomber Pilot naval air corps Panama c. Z. Corp. Franklin Deschler 1318 Goold Street Headquarters Squadron 72d observation group Howard Field c. Z. Perry Langendorf 1651 Chatham Street Aruba Island Netherlands West indies pfc Charles e. Allen 1105 Reschke Avenue Curacao Island Netherlands West indies put. George Hrubec 707 Yout Street Battery of 145 f. A. Schofield Barracks h. I. On War were then asked a would you like to see him re elected a the replies reveal this interesting fact among persons who say re election apparently need to make More impression at Home if they want the average voter even to learn their names. Apathy not indicated. It would by no Means be just to conclude from these results that the american people Are growing a dec a Little Book which ill cd Sheds Light on stomach ulcer distress caused by gastric hype acidity distr after eating stomach pains bloating heartburn Gas sour stomach and indigestion due to excess stomach acid Are discussed in this free Booklet. Von tend to soothe and protect inflamed e. Central stomach sir fees begins to relieve from the Start. Without rigid liquid diet. Or loss of time from work. This valuable Booklet sent free with information As to guaranteed trial offer. Write Detroit von co. 1641 David Stott bldg., Detroit. Mich. Sedatives not to senators Able to give name National average 50% x. Eng. Amp mid Atlantie .44 50 w. Central .56 South .64 far West 50 you la surely _ like them j House and if so How Many some unable of the More optimistic Republican to leaders believe that the democratic 50% majority in the House can be sharply reduced if not wiped out 56 altogether. 50 a preview of Public sentiment 44 on the congressional Campaign 36 based on an extensive nation wide 50 Survey by the Institute will be published next week. It will show 33 How Many seats the democrats i would gain or lose if election were held today and it will probe other aspects of the political situation. 39 ask your grocer Correct facial treatment will help improve your complexion the scientific Way. Phone Jackson 3914 private Booth for men and women Pultz amp Hazlett Barber shop 508 sixth St. Farmers 67 towns under 10.000 61 towns 10,000 100.000 .54 46 cities 100,000 to 500.000 _____40 60 cities Over 500.000 23 77 it is noteworthy that among the sections the South stands out As the one with the largest number Able to identify their congressmen. The study also found that More republicans than democrats could name the representative from their District. A notable Lack of information on this Point was found in the Low income groups of whom still was held in the Milwaukee Only 40 per cent could name their county jail this morning congressmen in contrast to 63 per the Chicago court notified asst cent among upper income voters. U. S. Atty. Carl r. Becker late the study also found that a Friday that it had set $10,000 Bond much higher ratio of americans for Infusino who was sentenced can correctly give the party Affili in Milwaukee Federal District court Tion of their congressmen than on March 17 As the ringleader of Infusino held in Milwaukee jail set $10,000 Bond Milwaukee april a although the u. S. Circuit court of appeals at Chicago authorized Frank fuzzy Infusino to Post Bond for his release pending Appeal of his conviction for bootlegging the 33-year-old Keno Shan allies discuss Aid to Russia believe u. S. Airmen will reinforce Raf in bombing Germany London april sources said today that America s Gen. George c. Marshall and Harry Hopkins convinced that Russia was the decisive Battlefield were discussing with the British the most effective Way to Aid the red armies against the Axis. This Aid the sources added is almost certain to include u. S. Air Force reinforcement of the Raf bombing of Germany. The British and u. S. Fleets Are so Busy conveying supplies for j russians own land Battles and the shipping situation is so acute that it probably will be some time before there will be transports for Continental invasion a fact which the u. S. Chief of staff and Hopkins know As Well As the British. A beyond production but the growing establishments which Marshall is inspecting and the increasing pools of u. S. Planes in Britain Are taken As an indication that american As Well As British air forces will be bombing Germany in a month or two to retard and divert the nazi offensive against the soviet Union. Corp. Irving i. Petersen 2301 West High Street fort Sherman c. Z. Lawrence t. Andersen 1623 Wisconsin Avenue Palmyra h. L 42 newspapers summarize Reader interest in Survey taken As a whole advertising is i their daily newspaper according the most interesting service feat j to the foundation report and of the daily newspapers of practically every Reader shops to ure America and Canada according to read something in each Section. Advertisements of 70 lines and Over have been compared. Leading National advertisements a wide variety of products Are reported in the lists of the to leading advertisements for each proc act classification. Listed according to per cent Reading by men or women Conoho Oil comes up first in the automotive classification with a 1056-line and in the St. Joseph news press. It was read by 58% of the women and also 51% of the men. The top automobile and a 1080-line Ford and in the Cedar rapids Gazette stopped 54% of the men and 31% of the women interviewed. The 1,000-line Seagram a whiskey advertisement in the Sacramento Bee led in the alcoholic beverage classification with 33% menus Reading. It also stopped 19% of the women. In the groceries classification the Kellogg Sall bran 480-line and in the Toledo Blade was the Best read food and. It received a women a readership of 41%. The leading beverage advertisement a 905-line eight Oclock Coffee and in the Louisville courier journal interested 36% of the women and also 17% of the men. The leading soap add a 704-line chips and in the Windsor daily Start was read by 43% of the women interviewed. In the household classification a 428-line Christmas gift Sugges with 36% readership by women. In the transportation classification. A 495-line and for Burlington zephyrs in the St. Paul Pioneer press led with 21% of the men and 20% of the women. Foundation sponsorship the continuing study of newspaper Reading is conducted by the advertising research foundation in co operation with the Bureau of advertising of the american newspaper publishers association. The foundation is sponsored jointly by the american association of advertising agencies and the association of National advertisers. Harold b. Thomas the Centaur company is chairman of the Board of directors of the foundation. Its directors include John Benson american association of advertising agencies Lee h. Bristol Bristol Myers company Allan Brown bakelite corporation Richard Compton Compton Advertis Jing inc. Henry Eckhardt Kenyon amp Eckhardt inc. Chester j. La Roche Young amp Rubicam inc. In k. Mccann Lecann Erickson inc. Allyn b. Mcintire Pepperell manufacturing company William g. Palmer j. Walter Thompson company Stuart Peabody the Borden company Paul b. West association of National advertisers inc. The continuing study of newspaper Reading is controlled by an administrative committee composed of Stuart Peabody chairman to Henry Eckhardt William g. Palmer Lee ii. Bristol William g. Chandler Scripps Howard newspaper Sand Charles f. Mccahill the Cleveland news. Today one British the daily sketch said the mar shall Hopkins conferences showed that a your plans have gone beyond the production Stags and it hinted the discussions covered Continental invasion. A summary of 42 examinations of the continuing study of newspaper Reading released this week by the advertising research foundation. This All Over conclusion is found in a report 80 pages Long containing 26 charts 109 statistical tables and 16 pages of text. A Cross Section of circulation totalling 3,-426,051 copies it is based on Over 18,000 nationally distributed intern us it per a views made in examining news can give his name. Farmers were Best informed on this Point and big City voters least informed. Effect of War. One of the biggest political ques a Crew of bootleggers whose product allegedly was distributed throughout the Middle West. Holding that there was no basis for Appeal Federal judge f. Ryan Tion Marks in the 1942 Campaign Duffy had refused to set Bond is what attitude the voters will when he sentenced Infusino to five take toward congressmen who of years imprisonment and fined him better films league posed War in the period prior to Pearl Harbor. The first consideration is of course whether voters know what stand their congressman took on $2,000. The defendants counsel filed a 328 Page Bill of exceptions april 9 in connection with the Appeal. Sixteen other defendants were this jacket Purchase probe was a before America entered the War was your congressman in favor of entering the War or of staying out a results show that 65 per cent of All voters say they do not know what position their congressman took while 35 per cent say they do. The latter group the ones who know How their congressman stood eve diam in. The Issue. The Institute placed on sentenced with Infusino. Federal its ballot a question designed to authorities accused the ring of de 1 Point. The question pricing the government of $1,000, 000 in evaded liquor taxes. Madison doctor named officer of hygienists Washington april a or. Paul Brehm of Madison wis., Friday was named vice chairman of the National conference of governmental Industrial hygienists. An accelerated health program in War Industry areas was asked in a Resolution adopted by the group. Defeated clerk pleads innocent hearing set Menominee. Mich., april Llu 41�?William of Neal of Spaulding 1 township pleaded innocent Friday to an election fraud charge on arraignment before Justice Joseph Bottkol. Preliminary hearing was 3 in tor april 24. Of Neal was de 7 to c treated monday for election Yaj Lack Spaulding township clerk. Rubber heels Gold Crown men s women s children s Rialto. April 10-16�?�?oplaymates.�?� Kay Kaiser John Barrymore. Musical comedy Good acting. Adults and Young people. A a Date with the George Sanders Wendy Barrie. Good mystery comedy. Adults and Young people april 17-20�?�?oremember Claudette Colbert John Payne. Beautifully acted drama papers from coast to coast and from Houston to Montreal. The number of women Reading one or More advertisements exceeds the number Reading one or More comics or society news or pictures. On the same basis menus interest in newspaper advertising according to the foundation report equals their interest in sports news or pictures. 52% of the men and 58% of the women readers on the average Stop to read one or More National advertisements in their daily newspapers while 74% of the men and 94% of the women Stop to read one or More local advertisements. Advertising one of the most important findings of the summary is the wide differences in the amount of Reading of advertisements of the same size and product classification. About two thirds of All readers on the Inland Empire electrical equipment association in the Spokane spokesman review was first with readership of 7% of the men and 31% of the women. The Johnson and Johnson red Cross Bandage advertisement of 795 lines in the Hagerstown daily mail was the leading advertisement in the medical classification. It was read by 50% of the men and 66% of the women. A 1328-line message for Chesterfield Cigar ets in the daily oklahoman Oklahoma City led in the tobacco products classification with 66% of the women and 46% of the men interviewed. In the toilet requisitions classification the 1200-line Yardley advertisement which appeared in the Omaha world Herald was on top Stop on the average Page. Departmental pages like society and sports Are Well read regardless of their position in the paper. The median sports Page stops 70% of the men. The average society and women a Page is read by 80% of the women. Again the continuing study shows that there is no inherent advantage in position on left or right hand pages. Continuing features among continuing features the picture Page has the greatest readership. Editorial cartoons place second. Comics and oddity panels Are Well read by both men and women but the female Reader is As interested in the leading a obit As she is in comics. News men show a greater preference for National and International news than they do for local news while women a interest in National and local news is about equal. Pictures of All photographs War and defense news pictures have the greatest Appeal to men while women like pictures of weddings i Vucu i i Sam i Ujj i Saul j keep warm but i i sate fuel Quot j cd co operate with = National defense = i insulate i and engagements just As Well As uhf gtd Eye cures War and de Ffinlo act classification and size group the data on readership of advert h e Tise ments has been set up by prod j Jense i on your ramp iwo Man hubs monday Only 33 about a school teacher. Adult Sand Young people also according to the Index read a Young Jane with in8 per lne per 100,000 readers ers comedy about the 4-h the wide ranges of readership a club. Family. Dictate that some advertisers Are venetian. Much More successful than others april 10-13�?�?othe male Ani in attracting audiences Henry Fonda Olivia de summary High lights to show readership by men and by i the summary of the first 42 women according to per cent and 1 rectal Cunic offers painless treatment the rectal clinic suit 400, 740 n. Plankinton ave., Milwaukee wis., report that sufferers of piles haemorrhoids fistula and other related rectal trouble May obtain a free Booklet which tells about their painless method in simple language. Their method it is reported is endorsed by multitudes. Information will be mailed in Plain envelope. Write them today. Free United states department of Interior information circular a Home insulation an effective conservation and National defense measures ask us for it As Streamliner kills Kewaskum Man 72 Kewaskum wis., april up a Henry Degner 72, was killed instantly Friday night when he drove his automobile into the path of a North Western Railroad Streamliner near the depot Here. Haviland. Well acted comedy Henry Fonda excellent As a befuddled professor. Adults and Young people. A a what a Gloria Jean. Musical. Family. April 14-16�?�?oall that Money can Walter Huston. Edward Arnold. Exceptionally Fine acting in a fantastic drama. I adults. I William Tracy James Gleason. Further adventures of the memory expert draftee. Good fun. Family. April 17-21�?�?oball of Barbara Stanwyck Gary Cooper hilarious comedy about an actress adventures with a College professor. Adults. Rac in e dry goods ii Sweet peas first prise winners os., 20c a 4 lb., 60c Plant the seeds now Back seed co. Wind resistant water repellent. Just the thing for work or play. You can save As much As one half on this spectacular factory Purchase. Only 430 garments a hurry ryders 330 main St. Let us solve your moving and storage problems Phokim Prospect 70 for Frei estimates merchants delivery moving and storage company 1211-122 state Street the summary leads off with an interesting and useful features a 1,000 word condensation of the principal findings on newspaper j readership. Reading in Large is. Small cities for the first time the continuing study of newspaper Reading releases information on the relative readership of newspapers in j Large and Small cities and by in come occupation groups. With few exceptions according to the summary readers in Large and Small cities demonstrate about the same interest in the various j types of Content of their daily newspaper. The widest differences Are found in the Reading of so piety news radio news and classified advertising. Readership of j death notices weather society pie j Tures and classified advertising is i noticeably higher in Small than in Large cities while Banner stories William o. Perdue general Man receive More readership in Large Ager of the pure milk products Allan a Small cities. Co operative Here said he would income occupation groups go to Washington next week to different income occupation Confer with agriculture depart groups show definite preferences ment officials. Perdue said heft a different portions of their Dai y planned to discuss the co opera newspapers. Clear Cut trends in j Tives Contention that Farmers in Reader interest rom5 Lowe i aged in War production should be economic group to the higher an protected by a governmental floor vice versa Are apparent. Editor j studies of the continuing study of newspaper Reading Marks the completion of the second year of the work. The 42 newspapers Analysed Range from 18 to 56 pages and in circulation from 8,500 to Over 250,000, with a combined circulation of More than 3,400,000. 15 of the 42 studies were made in cities having a population of Over a Quarter of a million. Over 1, 800.000 lines of advertising and 1.459.000 lines of editorial matter appeared in the papers Analysed. In these 42 studies 2,954 display Koto Kodak 8c films Racine a Only modern photo finishing Plant photo crafts shop As High As fuel Fqy Sav Ings = 526 College estimates free 18 months to pay Call us today Baide str Aram of title a title insurance j 3 01 3 03 Badger building 610 main. A a pros 5 40 roofing amp siding co. = distributors of Logan Long prod aet z Jackson 3983 i 1804 Douglas ave. = co operative manager to discuss milk Price fond do Lac april special this week 9x12 and 8x10 rugs cleaned rugs do not shrink and Are completely dusted and washed people All Over Racine Are most enthusiastic about our work. Send yours now. Avoid the Rush. On evaporated milk prices. It gods awnings canopies Canvas pro nets Call for estimates 1236 -13 a St. Jackson 3640 gals and financial news Are read More by the top social group than the lower. Comics and classified advertisements Are or More interest to the lower group than to the higher. With most items however the Overall difference is Small position men and women spread their readership through All sections of Hoe Jutt prelim Iobe Bult garments beautifully dry cleaned so of Fer garment special furniture cleaning fluid of gallon a Call fir Ani Dali Var. Kaaa Jackson 6692 Belle City cleaners 2108 Clarence Avenue

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