Pacific Stars And Stripes Newspaper Archives Feb 14 1983, Page 10

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Pacific Stars And Stripes (Newspaper) - February 14, 1983, Tokyo, Japan Pacific stars and stripes february 1983 shortage of technical Talent looms Dallas up american scientists and engineers educated under the i Bill of rights after world War ii and the korean War Are starting to leave the work the result is a serious and growing Gap in technical Talent at when the world is entering a technological revolution caused by the development of one expert William Perry used the i Bill to help pay for his he holds and degrees from Stanford and a from Penn All in he was at one time undersecretary of defense for research and and now is a managing partner of the san Francisco in vestment banking firm of Hambrecht and which specializes in High technology in an address and later an interview at the largest High tech electronics show in the Perry talked about the Micro electronics revolution and the problem of providing technical Talent to sustain during the decade of the 70s when the electronic Industry tripled in the number of electrical engineers and computer scientists who were graduated annually in the United states remained essentially he that says clearly that we have been living off the fat for the last five years or we had this enormous input of technical Talent As a result of the i but very Many of those and i speak with personal Are not making technical contributions today to the they Are either or they have been kicked up to a management or they Are working in some other problems from this growing shortage of technical Talent will not be immediately Perry but Industry is hiring the brightest graduates before they go to graduate and this cuts off the Supply of future Industry also is hiring the professors hiring the graduates has been described As eating our seed hiring the professors could Industry is hiring the brightest graduates in engineering and the sciences before they go to graduate and this cuts off the Supply of future be described As shooting the he this is a very serious situation since Tolje infusion of new technical Talent will determine the ability of this country to compete with Japan and Western Europe in the mid Tolate the a servicemen trained under the i Bill started flowing into Industry in the mid1950s and the Perry they among other the microelectronics revolution of the he starting Perry is a revolution caused by Large scale integration the construction of chips in which the elements Are spaced less than one Micron in effect putting approximately 1 million transistors on a Perry said the new technology will Lead to restructuring of existing companies and introduction of a wave of new companies into the semiconductor there will be a profound change in the whole set of businesses that revolve around the semiconductor he and he expects Basic changes in the computer Industry affecting the functions and software of Perry is not calling for a return to some Type of Federal education plan similar to the i he does advocate private corporations working with the universities to solve the a new program created by the american electronics association will finance about 300 electrical engineering and computer science professors with Grants of and a under this a professor who makes a year from his University might get enough to enable him to resist the enticement of private the association has asked each of its member companies to allocate 2 percent of their research and development budgets to the support of if All the companies did that would represent More than million a year going to universities from the electronics Industry Perry 26yearold woman builds a million Chain of cookie stores a perfect ten american Chico the Hula hoop world shows his Best form with 10 hoops in rotation at the same he is displaying his skill at the International toy fair in West the Hula hoop a hot item in the 1950s is expected to become a big hit with kids again and make a comeback on the toy times Palo with a favorite image of Home baked goodness and help from her a 26yearold woman has built a million cookie Chain on the West coast that is now heading six years Debra Fields decided to Oner her popular nut filled chocolate hip cookies with from her a professional financial she opened a Small store near the Stanford University Campus Here the business has grown into a 63store Fields cookies now a subsidiary of Fields private Finan Cial services company headquartered in Park Utah extends across five Western Illinois and and Fields Hopes by Spring to have stores in Miami and new we expect to open 20 stores in the new York metropolitan area she customers spill out the door in the the red and White Fields stores staffed by women in colourful skirts and ruffled blouses Are popular attractions in malls and Urban on a recent Rainy the store along san Francisco pier 39 had a line of customers extending out the part of the reason for their popularity could be the growing interest in healthful when you buy a cookie baked on the premises with Only natural you feel like youre doing something Good for says David a professor of marketing at the Stanford graduate school of its a very different business from buying a packaged but Fields says that in when her first store Palo Alto at were unaccustomed to buying fresh in Fields took to the streets Here with cookie Sheet in hand to give out it was the Only Way i could get people in the Fields my feeling was that if you gave away cookies that were chewy and people would come Back for More and what makes the cookies the company is that it prepares All its products on what is the company says it refuses to package its cookies for department store sales and spurned repeated requests to sell Fields employees 600 of them in All mix milk and a heavy lacing of chocolate chips and nuts in 40pound batches that they handshake into oversized the company says that customers always get fresh hot cookies it gives to Charity any More than two hours Fields dedication to coupled with her husbands exper has paid sales have risen from in 1977 to More than million in the current fiscal projections Are for More than million next As part of a private Fields cookies does not release but Fields says the Chain is very As she cites her corporate contribution to the cystic fibrosis foundation last the largest it

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