Pacific Stars And Stripes Newspaper Archives Feb 4 1983, Page 8

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Pacific Stars And Stripes (Newspaper) - February 4, 1983, Tokyo, Japan B v j e r Jef 1 1 5 f t t i 8 Pacific stars and stripes l 5 f t t i i i Auto february 1983 imports becoming americas cars times Detroit imported once rare Birds found at the curb of the Avant Garde in University towns and in the multiple garages of the in today become the american they Are not Only the Choice of some 30 percent of the car buying Public it was less than half that 10 years ago but they have also become the design and manufacturing the role of the Domestic with its sales and Market share Detroit responded to this Challenge in 1980 with a fou year billion spending pro Gram by the big general Ford and besides new factories and production the spending now at its Halfway has unquestionably produced some timely new at these include the the Chevrolet Cavalier and its cousins from the other As Well As the the Chevy celebrity and its Buick and Pontiac de at the spending program has bought the compact escort program and the new Lincoln and thunderbird Cougar series with their Radical european for its has been very with its cars and the Plushie cars derived from Impact of recession yet the continuing recession and High interest rates have stifled the resurgence of car sales that the american car companies hoped would be their Reward for these bold and expensive Only with the help of company sponsored discounts on interest rates for car have sales showed signs of but few Are willing to predict that the upturn is at last at now the question being asked Here is this will Detroit efforts win Back a respectable share of the import or have imported cars become the Only Choice of so Many people that americas Best will never be Good enough its a key Issue for the future of the Industrial Complex in the United states As we know said Arvid an automotive Industry analyst with Arvid Jouppi associates in the japanese it is the japanese were talking about not the germans or France or he the Japa Nese have proved that they can make a car and and deliver it in the United states at a Price below a comparable american and right now that is a very imposing their Early Success at beating this country even Emble Industry recalls the Way Japan took Over americas con Sumer electronics some experts believe the foreign tide is we Are predicting that by 1990 imports will have a 50 percent said Dave of Power a consumer re search organization in los the catch in that is that we see a blurring of what an import will because of lot of cars will be like the Renault that will have components from Pontiac 2000 a timely car different parts of the world and some from this Power the Alliance is a French designed car with French running engine and in a body manufactured and assembled at an american motors Plant in weve lost our production the thing is that weve lost our production Utility in this Power went it costs too much to design and build totally new models from the ground to cover the Board with models for every Seg ment of the the japanese Are very efficient in making Small cars and Detroit is very Good at making big and that is what their share will it was this View that prompted Jouppi to Call the outcome of the struggle for Auto sales Between the american and foreign car makers crucial to the future of americas Industrial for even if Domestic corporations share in the production and profits of a hybrid automobile the jobs of workers and the Industrial capacity of this country will necessarily Toyota celica Supra More Competition for Detroit shrink to the extent the work is Farmed out its not Good news for those who Are entrenched and dependent on the car Power con that Why its important for people to realize this trend so that fewer people become victims of in notably japanese have already Cap tured half the and an enviable half it import buyers there As elsewhere in the United surveys tend to be better educated and More affluent than adding the insult of their special social distinction to the injury that they have already done to Domestic car Manu to make things worse to make things worse the imports Are clearly strengthening their grip on the Market with new 1983 models while Detroit is still trying to catch since japanese car makers limited their 1982 exports to the United states to million units and Are expected to repeat the pledge for this in Light of growing protectionist sentiments in washing they have concentrated their United states product lines to the higher profit segment of the for will bring its redesigned Cressida to the United states this with the celebrated twin am six Cylinder engine from the celica Supra sports it thus entered the sports Sedan Field Long dominated by Bow and and that Pontiac has already entered with its 6000 Toyota is also entering the grow ing Economy Fourshee drive mar which Subaru has had to itself for several with its Tercel station american manufacturers have no comparable re baptized Nissan with its Parent company will similarly bring out the Pulsar this year to replace its popular adding a sporty version of the car with the no and As if Detroit needed any More the huge japanese banking and trading conglomerate will enter the import Market this year with its futuristic starion sports car and two see Page 9

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