Pacific Stars And Stripes Newspaper Archives Dec 18 1982, Page 22

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Pacific Stars And Stripes (Newspaper) - December 18, 1982, Tokyo, Japan 22 business Pacific stars and stripes december 1982 17 i and Kimberly Trueber of Are nearly buried in shipment of the lovable creatures from outer dolls and related Courtesy of who owns a store that had just received a products Are in the midst of a Selling wave a for those who dont want a Bullet for Christmas Miami up its a Christma shopping list must for anyone who has friends in fear of being the anti ballistic fashions at l an sons mens jackets in safari and ski Are guaranteed to fend off a variety of weaponry including a magnum at 15 a a a its Good against them they tried them out and its said Mac assistant manager at the downtown Miami the fact is that were Selling quite a few of the jackets sell for is blitzing the world Fortune going International new York a Fortune Magazine said it plans to launch an International edition with a 10 a time business news said the edition will contain most of the features and articles in stateside Fortune and an additional International business Sec Tion to serve the magazines readers throughout the by Vernon Scott United press International Hollywood the lovable Little alien stranded in North Amer Ica last is Riding a Merchan dising Blitz in the other five continents this Christmas with his message from outer space lets All get Rich it will be a rare Santa Claus who Doest Back at least one gift bearing an since Steven Spielberg produced the the diminutive space traveler has earned million at movie Box offices and no one knows How much More through the merchandising of hundreds of dubbed in four languages this month the film made its debut in thousands of Heaters in 30 countries in Asia and South America and in Australia and new a spokesman for Universal Pic Tures said was dubbed in italian and Span but most foreign audiences will see subtitles with the Saga of the space creature befriended by a Little will be accompanied by a flood of bicycles an important element in the paper household lampshades and dozens of other items bearing some 57 Many of them Are stamp sewing or molding Mer Chandise for Holiday sales around the among the companies with world rights to Merchan dising Are Texas instruments and sphere Kamar of is racing to deliver 10 million stuffed dolls to stores around the according to Marvin Levy of merchandising of a subsidiary of which also owns Universal the com Pany that released Levy is confident that the picture and merchandise will surpass Star which holds both records More than a Hal billion dollars from the Box office and probably More than that from a representative of Mca univer Sal in the United kingdom said no other film has created As much interest and demand for products As which premiered in London last week at a Royal command Reeves pieces sales soar Selling prowess is clearly demonstrated in the sales of the Hershey company Reeves a chocolate covered Peanut butter Reeves pieces were used to lure out of hiding in the a spokesman for Hershey said sales jumped 65 percent when the film was released and have climbed Ever the factory is working 24 hours a six Days a trying to meet the continuing our merchandising effectiveness Hast really taken effect Levy the bulk of our licensed products both Here and abroad Are aimed for the Christmas those products already on the Market Are doing to dinner chewing gum shirts and posters have been Selling the demand for stuffed dolls is so great were involved in a number of infringement cases Al worldwide according to Are As enthusiastic about As theater who Are bidding furiously for rights to exhibit the their appetites were whetted at the Deauville and Venice film festivals in addition to a special showing in exhibitors fighting for film from orders coming almost All of our licensees Are working overtime to get their merchandise out in time for Christmas in this country and Levy summer is the Best Box office release time in the United states and but the Christma Snew years holidays Are Best for Asia and South that Why weve held Back foreign distribution so Heaters in Japan and Australia have been begging for the picture for and exhibitors have been fighting among themselves for there is a feeling at Mca Universal that enormous Appeal May prove to be the one Bright merchandising spot in the worldwide economic recession of

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