Page 36 of 25 Jun 1926 Issue of Oakland Tribune in Oakland, California

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Oakland Tribune (Newspaper) - June 25, 1926, Oakland, California I Friday. Evening a Rifine 2s, 1926 ii hese men will help to build Jenny Wren East Bay stores i. It e00 d markets show amazing growth in five years since. Conception Ojo february 26. 1921. E w. Trapp now president and general of the Jenny Wren stores. The people would a ppr food Market that was just Little cleaner than the average. They would appreciate better merchandise better sen ice and a More convenient style of self Nelp store. The Success of the Jenny Wren stores inc. Has proven stores must be Good enough to be served upon his own table and in connection with this even to this Day Trapp May be seen Cut Ting and examining merchandise to see that the Quality meets with High Standard that he act upon that his vision was Correct. Trapp devolved a policy that and merchandise sold at Jenny Wron Lemann chocolate co. Wishes to congratulate Hie Jenny Wren stores on their expansion More Power to you the Boldemann chocolate co. San Francisco Calif. The Home of Malto Cocoa or your Protection All perishable merchandise in the y Wren is maintained at an even Safe temperature by manufactured and installed by 837-847 Folsom Street san Francisco Gil. Phone i Sutler 3030 not Alcait the first inception of this business the Jenny Wren grocery depart ment carries a fixture that is entirely their own. It was designed with the thought of serving the people the most convenient Way and at the same time displaying the merchandise to an advantage you will find that from any Polyni of the grocery department All shelves Are visible. Every article carries the Price plainly marked above each Section of shelves there is a sign directing the customers so that they May easily find the particular item they Are looking for. These fixtures met with in Stant favor when they were first introduced five Jears ago and the fact that they have not been changed since that time proves this fact. They Are distinctly a. Cali fornia product built for California people. At the present time Jenny Wren stores inc. Are operating Twenty eight stores in san Francisco Bur Lingame san Mateo Palo Alto and Vallejo. They Are the largest retailers of groceries in san fran Cisco As Well As in the other three fruit and vege table meat markets and Delicatessen. It is the aim of the Jenny Wren stores to develop their East Bay locations until they Are also the largest purveyors of food in this Section. Their absolute reliability is the Jenny Wren stores greatest asset. It has always been the policy of the Jenny Wren stores not to sell any foodstuff that is not of sufficient Quality and purity to Grace their own table. All merchandise before being sold Over the coun ters is subject to rigid cutting and Laboratory tests. Buyers Cut tin after tin of canned fruits and vegetables to assure the right Quality before making a Purchase. On arrival of this merchandise at the warehouse samples again Are taken from Many cases and Cut so As to see that the Quality in the same As that which was ordered. Jenny Wren stores Are spotless throughout and a rigid sanitary inspection is made daily by a superintendent in charge of stores. Should he at any time find a. Store that is not spotlessly clean the store manager is warned immediately and if this offence should be repeated it leads to his dismissal from the company. Housewives throughout the Bay cities have grown to depend on the Jenny Wren advertising for at no time have they found Merchan Dise other than As advertised. This reliability has made the Jenny Wren stores popular. Housewives know that if it is sold at the Jenny Wren stores it is Good merchandise. Potted herring. Fresh herring Salt and Pepper four cloves Pinch of Mace Pinch of allspice two Bay leaves. Bone and Roll the herring. Place half of the seasonings in the Bot Tom of the pan then place the her ring in the a n and then add the j rest of the seasoning sprinkled i Over fish. Add a Little water and then add Brown vinegar to cover 1 the fish. Bake in a slow oven. Serve cold. Jenny Wren s daily dozen covers policy 1. Sell Only the Best Merchan Dise for the Price. 2. Money liar guarantee on article. 3. E Tah shh to orcs. In neighbourhood. 4. Build up Llie neighbourhood Community. 5. Fresh new kept clean. 6. Absolute troth in a Adver Tising. 7. Prices possible by efficient management. 8. Clean mores. 9. Gen let Nanle courteous Ter 10. Cali and carry. Al. A Jual consideration for children. 12. A fair treatment to All. White i is Felt i special refrigeration system is installed in food shops special Light features. A glimpse of a Jenny Wren mar Ket and you will know Why the slogan. The world s finest food in painted on the fronts of All Jenny Wren stores. They Are the last word in the retail merchandising of food1 products. The Walls Are White tile throughout in the fruit departments the coun ters Are of White and an appealing display of fruits offers suggestions to the housewife for the daily menu. There is a Delicatessen depart ment with its White tile counters where All food stuffs Are covered by Glass. There is Row after Row of Domestic and imported Delica cies displayed in a clean sanitary and appetizing manner. The meat department is also entirely surrounded by White tile Walls and Jenny Wren meats Are protected in specially constructed refrigerating counters. All meats Are kept under Glass and Are Dis played in an attractive manner. The housewife in shopping at these markets will see Row after Row of appetizing cuts displayed before her to help her in making her Choice. There is a special refrigerating machine in each mar Ket to take care of the ice Box and counters so that the meats May be kept at an even Low temperature to insure their retaining their Bright red color and original flavor. The grocery department with the special Jenny Wren fixtures has displayed before the customer s eyes Over twelve Hundred items to choose from. They Are All familiar brands because Jenny Wren stocks Only Well known nationally advertised merchandise. Tou will find Complete lines of such goods As h. J. Heinz co., s. W. Canned fruits and vegetables Hills Broth ers Coffee Etc. Jenny Wren markets Are consid ered the Best lighted on the Pacific coast. Wherever possible the Mpr Ket is flooded with natural Sun Light and others Are lighted by Row after Row of special Jenny Wren electric Light fixtures. This Type of Market bound to win instant favor with the East Bay shoppers. All departments in the Jenny Wren markets Are owned and oper ated by the Jenny Wren stores inc it is customary that most markets sub lease the different depart ments such As Delicatessen meats fruits Etc. However Trapp found this system very impractical and unsatisfactory Insomuch As he could not depend upon the tenants to Render service in accordance with Jenny Wren s policies and plans. Jenny Wien stores operate four departments grocery Delicatessen meat and fruit and and by controlling them through department Heads they Are kept in a clean sanitary manner and Are operated in the most economical Way. All markets opened in the East Bay have the four above named departments. I fits we Liml Allf torn managers and other employees who to operate Jenny Wren stores a ill make thir Homes on this Jdc of the Bay. Storc to ill employ about Wisht and the pc inc of the four new will mean employment for thirty two in re i men. By the end of the year there probably be from Hundred to two Hundred and fifty upon the Jenny Wren East Bay pay Roll. For ult vegetable departments grow the Bird tie Thrift to be ctn at Mcnay stores. The Wren most Thrifty of All Imp Little Feath ered iric Nils. She spends All r Florin tool for Jiw to i3ae str tit Jess x. H. K All vec Luime depart ments throw show the entire Jenny Wren Chain. Has con with some of. The largest retail fruit markets in san fran Cisco. He knows just where to y the Best potatoes end where the of Coteel fruits Are to be of Onnel through ilm the Jeany tire front Aad vegetable have from Small mar of three until now they cell More produce than any other Market in san Francisco. Dan Pettas who has charge of the was Ebay u a. A Jill of Fischer. Be Tufts declares he win soon have the in astray unit Selling More and Mcge taws than Saa Francisco. Financier Eugene Alfred Cohn Able organizer who is financial director of the securities depart ment of the Jenny Wren stores. Experienced Chain main joins company t. C. Johnson general superintendent recently joined the Jenny Wren organization after having up font Tho last four years As manager of a Large Chain of stores in the san Joaquin Valley. The Jenny Wren company la glad to have to Able a Man fill Tho Posi Tion As general superintendent of stores. His years of experience in Tho Chain store Field especially fit Johnson for this position. He has charge of Tho some 200 Storo Man agers and clerks and already has proved his ability As a picker of Good men and in building Tho morale of the employees. Potato i Middle cakes. Potatoes Salt and flour. Mash freshly boiled potatoes tin. Til very smooth. Add the Salt arid work in enough flour to soft dough. Roll out one half Inch in thickness and cot to round cakes. Bake on an oiled and Brown on both bides. Merchandise kept fresh by All stores Jenny Wren s merchandise is Al ways absolutely fresh. It is the aim of the Jenny Wren stores to buy in Small quantities and often so As to keep the Stock continually fresh at the stores. With the enormous volume enjoyed by this company it is impossible for an article to stay on the shelf for any length of time As new Merchan Dise is continually coming in re placing that which is sold. It is not an uncommon sight to see Sev eral cars of merchandise rolled up on the Spur track to be unloaded into the warehouse for distribution to the various Jenny Wren stores. President former East Bay resident it is not generally known that e. W. Trapp president and Gen eral manager of the Jenny Wren stores is a former East Bay Man. For a number of years Trapp was general manager for Swift co s Oakland Branch. At that time his Home was in Piedmont Trapp re signed from Swift co. In 1921 to further his idea of the Jenny Wren stores. Our weighing service Springs holiest weight you will tee this significant sign displayed in All our stores. We consider it our duty to protect our customers As Well As selves we recognize that our patrons have a right to know that Theja will get the right Quantity As Well As the right Quality of Merchan Dise on every Purchase. Because the Scales Are the most important equipment used in a store where weighing is done we selected the famous Toledo Scales finished in Beautiful White porcelain for use in All Ota stores. They Are built on the Gravity principle and have no Springs. Theil use is a guarantee of an exactly measured Square Deal on both of the counter. Only on the basis of such a guarantee would our weighing service be Complete. Wren stores inc. E. W. Trapp president can be Over oiled. There d be a certain Arao cat of s 3eaf Fri Clio. That Are too aug affect in tie Tarinay acc or of i Taflya reasons Why we sell Globe a 1" Lour exclusively 1. Quality is the main consideration in the selection of All lines of merchandise we carry. Globe a 1" has been the Standard of flour Quality in this Market for Twenty five years. 2. Uniformity is a very important Factor in any product especially flour. The uniformity of Globe a 1" is one of its outstanding features. 3. Adaptability for every baking purpose slogan used in advertising Globe a you will find Globe a 1" equally o Good for the finest pastry and cake As Well As the Best of bread and biscuits. 4. Years the Globe Mills have demonstrated that Globe a 1" is always dependable. I 5. Five Mills in California Are constantly grinding Globe a five laboratories Are guarding its Quality. Five centers of Eoj elation Are benefiting from its pay Rolls so you see that every sack of Globe a 1" sold adds to California s Prosperity. Jenny Wren stores inc. Jet m z 3f

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