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Oakland Tribune Newspaper Archives Aug 21 1955, Page 78

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Oakland Tribune (Newspaper) - August 21, 1955, Oakland, California 14-b Oakland Tribune sunday aug. Chrysler idea the flight sweep i and flight sweep a new idea cars from the styling studios of the Chrysler corporation s engineering division Are designed for the american taste and have no Europe an influence in their designs. Along Auto Row Chrysler shows idea cars by Homer d. Fey automobile editor Chrysler corporation last week premiered three new the new Dealership s service department is equipped with Sta Fet by trained in efficient car design at the Chrysler inter National Salon in new York the sleek Road Hue Eine mod Els Chrysler engineering division with own fam a vision a two fold purpose it d yardsticks help to measure Public acceptance of new automotive styling concepts. Although the cars will not be manufactured for Sale to the Public some of the new ideas May be employed in the production of cars of the future. The new Forward look Trio consists of a four passenger sports Hardtop which is a twin named flight sweep ii and the Falcon a Low Slung two Pas Senger roadster. The cars Are of a sports Type but were designed to suit american and have no european influence. Too Ray Parshall s general tire company which recently Pur d. P. Brother the National advertising Agency bearing his name last week announced the opening of a West coast office in the Hollywood Taft building 1680 n. Vine St., Hollywood. With Thomas h. Bud Moriarity As manager the office will serve Oldsmobile division regional and zone offices in the Western states on publicity and sales promotion. The brother company head quartered in the general motors building Detroit also maintains a new York office. The Agency was founded 21 years ago. Opening the new office Means a return to California for Moriarty who has been identified with leading agencies in automotive publicity promo Tion work in los Angeles san Francisco and Oakland for More than 20 years. Moriarty joined d. P. Brother com Pany More than six years ago As publicity director at the Detroit office. Too George d. Dennis zone Man Ager for Sion in Chevrolet passenger cars in the first six months of the year Ere the highest for any make in the history of the automotive Industry w. E. Fish general sales manager of the company reports of r. L. Polk co., which has just completed the official tabulation of new car registrations in the United states for the first half of 1955. The final count discloses the comparative retail sales of competitive makes for the january june period and continue Chev Rolet s 20-year reign of Leader ship with total new passenger car registrations of the All time High for six months registrations exceeds the former record of passenger cars which Polk re ported for Chevrolet in the i half of fish said. It tops the first six months of a year ago by More than too Buick dealers delivered cars the first 10 Days of August Ivan l. Wiles general manager of Buick and vice president of general motors reported. This is almost twice As Many de liveries As were made during the same period last Wiles said and Marks the 13th time this year that retail sales exceeded week with a store wide Sale to continue to labor Day. Parashah came Here from Kansas City where he was a general tire dealer for Over 10 last Eek Henr Denton who ,8t this year and has been within the next 10 j a the company is distributor for general tires in Alameda county. A Complete line of Pas re to retail Headquarters. A Large ate Derat the 1o" rated at Poplar St there Are 25 employees and six Spe Cial service trucks to serve truck fleets and other custom ers _ o o o Lodge factory shipments for the first seven months of 1955 increased 154 per cent Over the comparable period of last year w. C. Newberg Dodge division president said last week these great increases Are proof of the 1955 Dodge popu Newberg declared Dodge should continue to gain a greater share of the Market during the remainder of this year and throughout 1956." too Ray Brown motors inc. Has been appointed a new Dodge Dealership in Hayward it is announced by l. F. Desmond Dodge general sales manager the new firm is located at 94 Castro St., in Hayward. Ray Brown general manager and Harold Nelson office Man Ager partners of the Dealership invite All local residents to visit their showroom to inspect the completely redesigned 1955 line of flair styled Dodge Pas Senger cars. They Point out that the completely new Dodge f a Tures a swept Back body design the first three tone paint combinations in the Industry and a guide Choice of engines ranging from 123 to 193 horsepower. Brown has been a the Auto Mobile business for 23 years Trie last 1u of them in the Bay area. Nelson has been identified with the Bay area Auto circles for Over 10 years. Ing unit which is showing Pontiac s extraordinary experimental car the strato Streak at dealers throughout the country. New service representative is now John Miner was moved from the Posi Tion of service adjuster and strand who was formerly with general motors Public relations. A newcomer to the Pontiac staff was announced in the appointment of John Kir win who also became a service adjuster. O o o How to maintain skid resist Ance and traction throughout the Normal life of a tire has been one of the major problems facing tire engineers in their fight to give motorists a better safer tire. Usually skid resist Ance and traction deteriorate As the tire gets older and the tread wears Down. The problem appears to have been solved. Adler tire com Pany 2024 san Pablo ave., Oakland announces that the Fisk division of the United states rubber co has devel oped a new Tubeless tire which gives More skid resistance and traction than present tires of its Type. This resistance and traction actually get better As the tire gets older the com Pany says the tire Lou Adler said has a series of deep claw like slots in the tread that extend through More than 80 per cent of the tread depth. These claws grip the pavement improving traction and control Ling both Side skids and Forward stars. Wear makes the claws More flexible and they hold the pavement even More tightly. New tire skid safety is maintained even when the tire is More than 60 per cent worn. Too retail registrations of new Wiles said. 000 oct. 29 through nov. 6 announced yesterday dates of the tonal Auto show to be held in the Oakland exposition building. Dates were chosen with sat urday oct. 29, As the gala open ing Day because most of the 1956 models will be ready for the show by that Accord ing to to Baldwin exhibits manager and m. L. Slonaker show director. Auto show Headquarters Are open in the exposition build ing 918 fallen St. And reservations for exhibit floor areas Are now being accepted. Selection of display space is on a first come first served the manager warned and Deal ers and dealer groups Are urged to make their reservations now in order that preference of location May be assured. The Auto show has the theme of "1956 Glamor cars on Dis play and it is anticipated that More than 130 new models will be exhibited in a grand Pano Rama of color and lighting that will glorify each automobile. Forty three makes of cars Are expected to make the Oakland show the greatest variety Auto Mobile exposition Ever presented in the United states. A preliminary Survey made by the of the american and Loreign cars Ever seen. 000 Murphy Harrison St. On is continuing to break its own sales records. According to Andy Herrera Murphy Buick sales manager the reports show that during the first 10 Days of August Murphy Buick com Pany again sold More new cars than in any previous year. Only at beatings Miracle values in solid Northern Rock map superbly crafted pieces in charming old world half what Yon would expect to pay twin bed outfit Complete Beds Box Springs 2 mattresses combination pm converted to bunk bed no for guard Raib and ladder. 3 Days monday tuesday wednesday August 22nd, 23rd, 24th open tomorrow monday 9 to 9 Beautiful 4-drawer Chast new Toie por Sholl general tip company u holding o grand opening at 20th and Webster streets. No Money Down 104 weeks to pay Dresser and Mirror double style you be never seen value like this big Roomy drawers mar resistant finish wonderful last a lifetime solid Rock Maple at a bargain Price. Quaint provincial styling Durative a construction popular Metal pulls Here s your Chance to beautify your bedroom with solid Northern Rock Maple for pin Money. Sturdy 44" rancher desk Mirror no Money Down no Monet authentic american colonial patterns Choice or , tapestries prints All the newest color variations Matching tables. All items subject to prior Sale. All sales final. No . Or phone orders. No sales to dealers. Parking delivery storage

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