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  • Location: New Braunfels, Texas
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New Braunfels Herald-Zeitung (Newspaper) - October 1, 1993, New Braunfels, Texas 10 HeraldZeitung Friday Oct Wheels Refined Lexus raises their own standards Dont expect a lot of high pro file changes at your friendly neighbor hood Lexus store this year Instead refmoments Sullens lookfor small improve ments to make even better the luxury whose success since their introduction only four short iycars ago has been almost unbeliev able Sales in the luxury automobile seg for the first half of 1993 were not good In fact Don Esmond vice for Lexus sales and opera tions told me last week the segment as on its worst sales pace in 10 years Lexus was one of the lucky few said able to report sales increases even during that period The slowdown in luxury Esmond said can probably be traced to uncertainty about the econ omy the tax package and the health I care proposal Not only does health care reform have an impact on one 1 group of luxury buyers doctors i it also has another important group i small business owners taking a wait i andsee attitude on virtually all of 1 their But things have been picking up at i least for his company Esmond says I and August was the third best sales month in Lexus history with overall i sales up 14 percent That month brought Lexus yearto datc figures to a percent plus fig ure compared with the previous year and Esmond said gave Lexus a percent share of the luxury market outselling second place BMW by about units And Esmond predicts that Septem ber will be even better than August with Lexus selling more than cars which would be an increase of nearly 40 percent over last year It also would be the first time Lexus sales have ever exceeded for a single month And if that holds true the Lexus model year which ends this month would see total sales of units an increase of about percent over the 92 model year All of which does not mean the top folks at Lexus think everything is automatically going to be rosy as they begin their new model year On average Lexus prices will be up percent on a comparably equipped Esmond said Thais a tough hit to take any time but especially in an economy struggling to emerge from a reces he said Most of that he said can be attrib uted to changes in the value of the yen Toyota started a cost reduction program more than a year ago and has already cut costs by more than a billion Esmond said but even a company as strong as Toyota cannot ignore a 20 percent increase in the Indicative of the Lexus strategy for the 94 model year Esmond said is the new ES 300 which gets no exteri or changes but which will be pow ered by a new aluminum engine that meets much stricter emission require Donald V Esmond Vice President Sales and Operations Lexus Dlv ments while increasing horsepower torque and fuel economy ratings The ES now has a standard front passenger airbag in addition to the drivers airbag The cars remote entry system has been upgraded to include volume adjustable audible confirmation and power height adjustment for the front passengers seat has been added An exterior temperature readout has been added to the cars automatic air conditioning system and the ES now has a lightson indicator incorporated into the instrument pan el There are improvements to the cars optional compact disc player and there are some additional exteri or colors The new aluminum V6 uses that metal not only for the block but for the cylinder head pistons oil pan and engine brackets The cylinder head cover is made of magnesium The new engine is 68 pounds lighter than its predecessor Horsepower despite reduced emis sions is up to 188 from 185 and torque to 203 footpounds from 195 Zeroto60 time remains unchanged at seconds compared to last years model but the car feels The 1994 Lexus ES 300 stronger probably because of the increase in torque The new engine uses a direct igni tion system with coils at each spark plug resulting in a more powerful spark and the elimination of timing adjustments and servicing TheES 300 transmission for 94 will incorporate electronic intelli gence similar to that of the flagship LS resulting in smoother up and down shifts The base price of the ES 300 for 94 Esmond said will be David Sullens editor and publish er of the New Braunfels Herald Zeitung has written an automotive column for the past nine Top right photo The 1994 ES 300s allnew aluminum 24 valve liter V6 engine Bottom right photo The 1994 ES 300 has Incorporated sever al refinements similar to those found on the LS 400 A passen ger side airbag has been retained New features Include outside temperature gauge and Inside climate control submitted photo PreOwned STARTING AT PreOwned STARTING AT PreOwned STARTING AT 6 Automatic Power Windows PowerLoctS Cruise Power Seats Stereo Cass Air Conditioning Stk 2 Door Automatic 4 Cyl Air Conditioning Power Steering Power Brakes Cassette Stk 1146 V6 Automatic Pwr Drivers Seat Power Windows Power Locks Cruise Cassette Driver Side Air Bag UNDER 1986 Volkswagen Jetta 2 4 Air 1988 Volkswagen Jetta GL 4 4 Std Shift Air PS PB 1989 Volkswagen Fox GL 4 4 Std Shift Air Sunroof 1991 Hyundai Excel 4 Std Shift Air 1990 Hyundai Excel GL 4 Tilt Cm PS 1985 Olds 98 Brougham 6 PW PL Tilt Cruise PS 1987 Ford Taurus GL 4Dr Tilt Cruise PI Cass PS 1987 Dodge D150 Reg Cab V8 Auto 8 ft bed Csm per cover 1987 Taurus Wagon 6 cyl Auto PS PB 1988 Toyota Camry PW PDU Tilt pa AC PS 4 cyl 1987 Buick Skylark 4 cyl Cassette Wire Wheels PW PL PS 1989 Plymouth Voyager SE 4 cyl Tilt Cruise PS 1990 Ford Taurus LX 4Dr cyl Auto Lesther PS PB Tilt Cruise 1990 Volkswagen Fox Wgn GL 4 cyl Manual PS PB Low 1991 Ford F150 Reg Cab AAK ipted AC PS PB Cusette 995 1988 Nissan Van XE Aw AA 4 cyl Auto Tilt Cruise Air Cissette 1989 Dodge Ramcharger Am MA V8 Auto Air PS PB Cissette 5 1989 Ford Ranger 4x4 n nn 6 cyl Standard 5 Speed Cassette 1991 Honda Civic 4Dr 4 cyl Std PS PB Csss PW PI 87 995 1991 Chevrolet S10 Reg Cab AM 4 cyl 5 Speed 1989 Ford Aerostar XL Wagon 6 6 cyl Auto PW PL Tilt Cruise Stereo 1990 Mercury Cougar LS A A 2Dr 6 cyl Auto PW PL Tilt Cruise Stereo Csss 1990 Nissan Stanza GXE 4Dr 4 cyl PS PB Stereo Csssette 87 995 1990 Hyundai Sonata AM A 4Dr 4 cyl Auto PW PL Tilt Cruise Cassette 6 cyl Auto Dual Tilt Cruise 1988 Ford F150 Super Cab 8 cyl Auto Cass PS PB 1989 CMC Safari Van 6 cyl Auto Tilt Cruise PS PB 1989 Olds Delta 88 4Dr 6 cyl Auto PW PL PS PB 1989 Chevrolet Camaro Mr 6cyl auto tilt cruise cassette 1990 Ford Taurus LX 4Dr 6 cyl Auto Leather Losded 1990 Chevy Corsica AM 4Dr t cyl PW PL Tilt Cruise Stereo Csss AA 995 UNDER 1989 Bronco II cyl Standard Cruise 1986 Ford Club Wagon V8 Auto Air PW PL PS 1991 Nissan Pickup Reg Cab 4cyl Manual AC 1989 Chevrolet Stepside Reg Cab fcyl Manual PS PB AC Tilt 1991 Dodge Spirit 995 1991 Chevy 2Dr 6 cyl Auto PS PB Tilt Cruise Air 1991 Dodge D150 Reg Cab LE Pkg VS Auto PW PL PS PB Tilt Cruise AjC 1992 Ford Escort LX 2Dr 4 cyl Auto PS PB Air Cassette 1992 Hyundai Elantra nnff 4Dr 4 cyl PS PB Air 1992 Eagle Premier 4Dr 6 cyl Auto PW PL PS PB Tilt Cruise Stereo 1992 Chevrolet Cavalier M 4 cyl Std PS PB Air 995 1988 Ford Aerostar XLT OVER 1990 Toyota Camry 4cyl AuU PW PL Till CniUe 1990 Mazda Miata Convertible CD flayer 1990 Ford F150 XLT 4x4 Super Cab AuU PW PL Tilt 1990 Jeep Cherokee Laredo 4Dr cyl Auto PS PB Tilt Cruise PW PL 4x4 1991Jeep Wrangler Soft Top 4 cyl Std Shift PS 1992 Ford Ranger PU Reg Cab 4 cyl 5spd 4x4 Cassette Air PS PB 1992 Chevy Blazer 4Dr cyl Auto 4x4 Tilt Cruise PW PL PS PB An Art A A A 0 AA A 1992 Jeep Cherokee Laredo 4Dr 6 cyl Auto 4x4 Tilt Cruise PS PB PW PL 1993 Mazda Navaho 2Dr cyl 5 spd 4x4 PS PB Stereo 1993 Eagle Talon ES 2Dr 4 cyl Auto Cassette PS PB Air Tilt 1991 Toyota Corolla DX 4 Cyl Auto Air PW PL 1991 Ford F150 Supercab Cyl Auto PS PB 1990 Lincoln Town Car CyL Auto Leather PS PB PW PL Air Tilt nnf JA JTMBLUEBONNET MOTORS f Where Price Is The Difference A AA 1 15 995 1988 Lincoln Continental 6o PW PL Tilt 1990 Mazda MPV 6 cyl Auto Dual PW PL PS 1990 Honda Accord EX rt nnt 4 cyl Auto PW PL Tilt Cruise 1990 Ford Bronco II 6 cyl Auto PW PL Tilt Cruise PB 1990 Buick Riviera 6 6cyl Auto PW PL Tilt Cruise PB 1990 CMC Safari GT A 6 cyl PW PL Tilt Cruise PS 1990 Dodge D150 LE SuperCab AAe 8cyl Auto Tilt Cruise Ciss PS 1991 Toyota Camry Wgn nK 4 cyl Auto PW PL Tilt 1991 Chevy Blazer 8 Auto Tilt Crulw PW PL PS 1992 Ford F150 Supercab nns 6 cyl Tilt Cruise 1993 CMC Sonoma SLE Supercab 6 cyl Minuil PW PL Tilt 1993 Ford F150 XLT Supercab 8 cyl Auto Cspt Chslrs PW PL Tilt Cruise PS PB 1990 Ford Probe GT cyl Minusl Turbo PW 1990 Dodge Van Conv Mtt cyl Auto Tilt 1990 Chevrolet C1500 Supercab 0 AAe 8 cyl Auto Tilt 1991 Ford Mustang LX Convertible A 4 Aft 8 cyl Auto Tilt Cruise 1991 Ford Aerostar XLT A 6 cyl Auto A1WM 1993 Ford Taurus GL A AAIt 6 cyl Auto PW PL Bring in this ad and receive off any of the vehicles listings Lot 6251515 1875 Hwy 81 Lot 110 Hwy 81 East 18007251515 1988 Olds Delta 88 4 auto leather loaded 1990 Nissan Sentra 2 black auto After 6 6293703 75 Monte Carlo Excellent condition All or iginal OBO 6294642 76 Chevy Nova 81 Mercury Cougar Call for details 6253625 or 6256198 76 Lincoln 2 excellent interior runs good Call 83 Nissan Pulsar NX 5 speed AC sunroof tape Good for student 6207613 86 Chev Caprice 4 door miles new tires loaded xtra clean one owner 87 Dodge Raider 4x4 David 6292539 after 6pm 89 Merc Sable LS 4 door Luxury Sport Leather seats all power 59K miles 6292493 89 Toyota Supra Loaded extras Alpine CD 100 watt speaker sunroof nego 6292224 90 Cutlass Ciera Dark blue 71K runs great good condition 300 anytime 91 Wrangler Jeep 4x4 Red miles Soft top 5 spd 4 cycle stereo 00 6208486 Monthly Auto Insurance Se Habla 6257442 Thunderbirds Must Sell 1979 1973 Clean j2108997972 We are looking for consingments on any Mo torhome or any type of vehicles Put them on our lot let us take care of them keep them clean and sell them for you We are good at it We work from your asking price and collect your money for you Auto Brokers 1360 Hwy 81 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