New Braunfels Herald Zeitung (Newspaper) - July 17, 1994, New Braunfels, Texas
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11 years in
By CRAIQ HAMMETT
Success Stories! is "advertorial" fea-Stories about businesses institutions are sponsored part by the busi-and institu-themselves. Stories! will Wednesday Sunday in the Braunfels Herald-through 14.
For some family-style Mexican food, drive down (Md US. Hwy. 81, or Eliot Knox Blvd., or Business Loop 1-35, it's all the same, and stop by a true New Braunfels family restaurant, Ubrado's.
Ubrado Rodriguez back in 1980 decided he wanted to start a restaurant. He worked three yearn, putting the pieces together one at a time. By 1983, he had opened a place known mainly for its tacos.
Eleven years this month, Ubrado's has now grown into a full-size restaurant serving breakfast, lunch and dinner.
"It's a family business," says Lee Rodriguez, Ubrado's son. "Every family member has been involved in some aspect."
Lee's wife Linda Ann designed the menus and his brother Mike is also involved.
Ubrado's moved to their Old US 81 location, (about one mile north of Walnut), in 1985 and have been there ever since. The business stays open seven days a week. Cook Joel Ortiz now helps meet the increased traffic and is learning the old family recipes. Ubrado Rodriguez said his mother taught him how to cook because he would someday have to know.
"AU of our food is home style recipes," said Lee Rodriguez. "We're working to bring back an old house special, picadillo and potato with Monterey jack cheese."
Breakfast tacos are ready in the morning, or try the lunch specials every day. Evening dinner can include everything from sizzling fajitas to enchilada plates.
Hours are Monday through Saturday 7 a.m. to 9 pm., and Sunday 8 am. to 3 p.m. Lee Rodriguez also said they just added beer and wine, and there is a drive-through for those in a huny.
New Braunfels native Lee Rodriguez said he will continue to be involved in the community. He is a member of the Communities in Schools Board, Chamber of Commerce, Jaycees and Convention and Visitors Bureau.
UbfMto's moved to its Old U.S. Hwy. SI location in 19S5.
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by JOHN HUSETH
Owner JUe Rodrigues pupates a spekUlty-fajitas.
Cook Joel Qrtfai shows a sizzling plate af beef fajita*
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