New Braunfels Herald Zeitung (Newspaper) - February 15, 1985, New Braunfels, Texas
New Braunfels Horaid-Zeitung Friday, February 15,1985
NBC makes comeback in wacky Nielsen race
Patricia Coffee and Stephen Bedford sing to the accompanyment of C. Richard Morris in preparation for a voice recital Sunday at First Protestant Church. Coffee and Bedford (who is choir director at New Braunfels High) will be the featured vocalists at the recital, which
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begins at 4 p.m. in the church sanctuary. The program includes German Lieder, arias, some humorous songs and a medley from George Gershwin's "Porgy and Bess." The church and New Braunfels Music Study club are sponsors.
NEW YORK (AP) - NBC won the week and confounded the experts with successful movies about a wacky summer camp and a perilous wartime mission that beat ABC’s sensitive films about suicide and homosexuality.
NBC’s effective counter-programming thwarted ABC’s recent ratings comeback and illustrated the popularity and resiliency of made-for-TV movies, which one Madison Avenue executive credited with returning some disenchanted viewers to network television.
With the 30-week prime-time season now exactly two-thirds over, last week may have assured NBC of its only second-place finish in a decade. And it may be remembered as the week when "Poison Ivy” outperformed "Surviving” and “The Dirty Dozen: The Next Mission” had higher ratings than "Consenting Adult.”
“I’m sure ABC expected more from those two movies,” said Bob Igiel, senior vice president of the NW Ayer advertising agency. "It didn't happen. They were blunted.”
According to A.C. Nielsen Co. figures released Tuesday, NBG won the weekly prime-time competition with its highest rating since the World Series, an 18.2, well above its 16.3 season average. CBS. top-rated for the season, had a 17.0, slightly off its 17.2 20-week average, and ABC had a 16.6, nearly one point ahead of its season-to-date 15.7.
A rating equals I percent of the nation’s 84.9 million TV homes.
The major rnatch-ups occurred on Monday and Sunday, two of the heaviest viewing nights. On Monday, Feb. 4, it was ABT’s "Consenting Adult,” about a family dealing with its son’s homosexuality, vs. "The Dirty Dozen: The Next Mission,” a macho World War II yarn, vs. CBS’ regular female-appeal series, including "Kate & AJlie” and "Cagney Sc Lacey.”
"The Dirty Dozen” ranked fifth, "Consenting Adult" was sixth, while none of CBS’ competing series cracked the Top 30.
"The two movies did very well. They split the audience between male and female, and we were caught in the middle,” said Mike Eisenberg, CBS’ director of audience measurement.
On Sunday, the competition stacked up this way: ABC’s heavily promoted movie about teen-age suicide, "Surviving,” and CBS’ controversial "Atlanta Child Murders,” against NBC’s unsung teenage film about summer camp hijinks, "Poison Ivy.”
"The Atlanta Child Murders” ranked 12th, "Poison Ivy,” 17th, and “Surviving,” 23rd.
"I think NBC snuck away with a
low-budget film,” said Igiel. watched it. It was cute, but nothing tq« think about.” >
Those three made-for-TV films* attracted heavier-than-usual viewing'* to the networks Sunday night. By late in the evening, 89 percent of the sets; on nationwide were tuned to CBS,* NBC and ABC. The week before,* when NBC ran "The Verdict,” a low-’ rated theatrical film that had vast, previous exposure on cable TV, the viewing level only reached 79 percent.
"It shows the value of TV movies,” said Igiel. "Network TV is vibrant as long as the offerings are there. You • give people something to watch, they’ll watch.”
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Tho following are Billboard’s hot racord hits as thay appear in naut week s issue of Billboard magazine Copyright 1985, Outboard Publications. Inc. Reprinted with permission HOT SINGLES
I. "Careless Whisper' Wham (Columbia)
2"Lover Boy" Billy Ocean (Jive Arista)
3."Eaay Lover" Philip Bailey (Columbia)
4."Can’t Fight Thie Feeling" REO Speedwagon (Epic)
5.‘1 Want To Know What Love la" Foreigner (Atlantic)
6"Neutron Dance" The Pointer Sisters (Planet)
7."The Heat Is On" Glenn Fray (MCA)
S."Califomia Girls" David Lee Roth (Warner Bros.)
5. "Method Of Modem Love” Daryl Hall * John Oates (RCA)
10."Sugar Walls" Sheene Easton (EMI America)
1."Like A Virgin' Madonna (Sire)
2."Make It Big" Wham (Columiba)
3"Born In The USA." Bruce
4."Centerfield" John Fogarty (Warner Brot.)
6.“Agent Provocateur" Foreigner (Atlantic)
6."New Edition" New Edition (MCA)
7."Purple Ram" Prince • The Revolution (Warner Brot.)
5."Reckless" Bryan Adams (A*M)
9."17" Chicago (Full Moon Warner Brae.)
10."Private Dancer" Tina Turner (Capitol)
1."Baby's Got Her Blue Jeans On Mel McDaniel (Capitol)
2."Baby Bye Bye" Gary Morris (Warner Bros.)
3."You Turn Me On" (Like A Radio)" Fd Bruce (RCA)
4."My Baby's Got Good Timing" Dan Seals (EMI America)
5."My Only Love" The Statler Bros (Mercury)
6."A Lady Like You" Glen Campbell (Atlantic America)
7."Crazy For Your Love" Exile (Epic)
8."All Tangled Up In Love" Gus Hardin (RCA)
9."Make My Life With You" The Oak Ridge Boys (MCA)
IO "Slow Burning Memory" Vern Gosdm (Compleat)
ADULT CONTEMPORARY SINGLES
1 "Careless Whisper" Wham (Columbia)
2."Foolish Heart" Steve Perry (Columbia)
3."l Want To Know What Love Is" Foreigner (Atlantic)
4."Missmg You" Diana Ross (RCA)
5."Crazy" Kenny Rogers (RCA)
6 "Keeping The Faith" Billy Joel (Columbia)
7 "Can't Fight This Feeling" REO Speedwagon (Epic)
H Too Late For Goodbyes" Julian Lennon (Atlantic)
9 You're Tile Inspiration" Chicago (Full Moon Warner Bros.)
IO. All I Need" Jack Wagner (QWest)
1 ."Missing You" Diana Ross (RCA)
2 Mr Telephone Man" New Edition
3 "Beep A Freak" The Gap Band (Total Experience)
4 "Misled" Kool • The Gang (De lite) 5."£asy Lover" Philip Bailey with Phil
6 "The Men All Pause" Klymaxx (Constellation)
7 "The Borderlines" Jeffrey Osborne IA*M)
8' Sugar Walls" Sheens Easton (EMI
9 "Tonight" Ready For The World (MCA) IO.' Nightshift" Commodores (Motown)
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