New Braunfels Herald Zeitung (Newspaper) - August 20, 1991, New Braunfels, Texas
Page 12 Horal&Zdtung, New Braunfels, Texas Tuesday, August 20, 1991Success Stories!A LOOK AT SUCCESSFUL BUSINESSES IN NEW BRAUNFELS AND COMAL COUNTYAt Chevy New Braunfels, people are the key
Its people are the key to the success of Chevy New Braunfels, says Don Maxwell, who bought the dealership in July 1990.
‘The people that I’ve been able to get to go to work here and those we got to stay,” Maxwell said last week, “are the dealership’s greatest strength.”
Recalling his acquisition of the dealership, Maxwell, a former helicopter pilot for the U.S. Marine Corps, says “business was not good and many of the people here could have retired.”
But they didn’t.
That doesn’t mean, however, that there weren’t changes.
“T he enthusiasm built,” Maxwell recalls, “and that began to spread to the customers.”
Customer service, he says, is more than just a catch phrase at Chevy New Braunfels.
“It seems like everybody here is trying to outdo the guy next to him to make the customer happy. ... My greatest challenge is to keep up with them.”
And Maxwell, who came to New Braunfels after a stint at general manager at a metropolitan dealership, is obviously taken with the New Braunfels work ethic.
“The people here will take the initiative,” he said. “If something needs to be done, they just do it, whether it’s really a part of their job or not.
"I’m real proud of them.”
And Maxwell is willing to offer concrete evidence of the dealership’s success.
Business, he says, has more than doubled in the last 18 months at the dealership.
He admits that many factors enter into that. “The product has improved and the economy is improving here.”
But in Comal County, he is just as quick to point out, though new vehicle registrations were down 17.4 percent in May of ’91 compared with May of ’90. Chevy's share of the market was up 12.7 percent in automobiles and 7.8 percent in micks.
Key people at Chevy New Braunfels, Maxwell says, include:
• Sales Manager Randy Hyden and Business Manager Roland de la Rosa. "Their attributes complement each other,” Maxwell says. "Randy is new this >ear but I’ve known him for five years and his father for a good many years. Roland was already here, but has really blossomed.”
• Service Manager Paul Schurig. “He’s a 25-year employee but I don’t think I could have hired anyone better,” Maxwell says. "Ninety-six percent of the people who come to our service department say they would recommend us to a friend.”
• Body Shop Manager Jim Alvcrson. “I hired him from San Antonio where he was president of the Body Shop Managers Association. He’s well rounded; he not only knows how to make the repairs, he can also help the customer maneuver through insurance tangles and take care of other problems"
• Pans Manager Bob Wagner. “Bob had been the pans manager for Cavender Olds for nine years. We talked to a lot of people for that job and lie had the best credentials of anybody we talked to,” Maxwell said.
• Treasurer Marji Thomas. "She had been with Benson Toyota and learned every job in the office.”
• Cashier Stella Hansmann. “She really is something. I ve had a lot of cashiers, but I’ve never had anybody like her. The customers just love her.”
Three members of his sales staff. Maxwell says, “have been here since they were teenagers.’’ The trio includes Ray Campos, Alon/o Solis and “Porky” Tncsch “We wanted to keep that consistency,” the owner of the dealership says, "and I’m real glad we have, too.”
Maxwell himself bears impressive credentials Since coming to New Braunfels, he has involved himself in the Downtown Assoc muon, has become president of the New Car Dealers Association, has become a member of the New Braunfels Rotary Club and has agreed to work in the United Way campaign. He is vice president of the Chevrolet Advertising Associa-uon of South Texas.
He has been in the automobile business since 1971, He joined Ford Motor Co when he left the Marines and was a rune manager in Houston when he decided to move to the retail side of the business.
Immediately before coining to New Braunfels, he served as general manager of Benson Chevrolet in San Antonio for three years
He and his wife, Kathy, a representative for Blue Cross/Blue Shield Insurance, have two children, both students at Texas AAM University.
And Maxwell is a “car guy.” His dealership is mure than just a business lo him.
"I just like being around aas, he admits. "I don't care if I own them or not, I just Uke them ”
Don Maxwell credits the success of Chevy New Braunfels to its personnel. “The people that I’ve been able to get to go to work here and those we got to stay,” Maxwell said last week, "are the dealership’s greatest strength." (Photos by David Sullens)
One face seen by almost everyone is that of cashier Stella Hansmann, seen at left with a customer, the Rev. E E. Reeves. Maxwell says, "The customers just love her."
With the help of Sennet Manager Paul Schurig, 96 percent of customers like Bill Sparkman of Canyon Lake say they would recommend Chevy New Braunfels service to a friendKRUEGER MAZDA
South IH-35 • Haw Braunfels >620-1166LAFARGE CORP.
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Rt 6 Box 106 • New Braunfels • "Excellence through team work*EDITOR S NOTE:
Su«<M SIOnee ti an * advertorial* texture stone* about successful businesses which are sponsored rn pan by th# businesses themselves Success Stories we appear in the New Braunfels Herakf Zsiurvg through Tuesday. Od I Successful New Braunfels and area businesses which we be featured in the series mcfudeBECKER MOTOR COMPANY
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Body Shop Manager jim Aiveraon, left, draws on hit talent and that of employees Johnny Cain, standing, and Tomas Gonzales tn making needed repairs and deal with insurance questions