New Braunfels Herald Zeitung (Newspaper) - August 7, 2005, New Braunfels, Texas
Sunday, August 7, 2005 — Herald-Zeitung — Page 7 A
Oak Leaf Quilts opens business in New Braunfeb.
Expanding exercise, health
Anytime Fitness opens third business in year
By Melissa Johnson
Business is booming at area Anytime Fitness locations — so much so that franchise owner Kelly Meyer plans to have IO locations between Austin and San Antonio by 2008.
Since opening the first Anytime Fitness location in downtown New Braunfels in March 2004 and a second in Schertz in December of the same year, Meyer said the clubs have attracted 1,400 members.
“The major reason we’ve been able to expand so quickly is because people like something different,’’ Meyer said. “For the most part health clubs have simply been sweatshops with weights in them. We offer people much more than that.”
A club opening up in Seguin on the corner of Highway 123 and I lighway 90 this November will be the next dot on the Anytime Fitness map.
“We are very excited to be able to add another club for our members,” Meyer said. “Seguin has very limited options for fitness centers and our 24-hour concept will open the door for many who would otherwise not be able to work out.”
Meyer said his interest in the Seguin market was partially a result of the complementary business relationship among itll Anytime Fitness locations, which allows members to use any of the more than 175 Anytime Fitness locations with one membership — whether they feel like exercising after work in New Braunfels, working out closer to home on the
weekends or lifting weights on a cross-country business trip.
“The two markets are intertwined because people work in New Braunfels and live in Seguin,” Meyer said. “We’re the only fitness center that does this and it s such an added convenience for members.”
like Meyer’s other clubs, tire Seguin location will combine strength training and cardiovascular exercise equipment. The 3,600 square foot fitness center will feature rubber-coated free weights, circuit and cross-training machines, stationary bicycles and treadmills equipped with 13-inch flat screen TVs. The center will also have a tanning bed and shower facilities.
“Most out members tell us the major thing they like about the center is the simplicity,” Meyer said. “Clients walk in door and five feet to right is cardio equipment. They don’t have to wade through a bunch of equipment and people to get to what they want."
To ensure that the clubs don’t become too crowded, each location has an 800 person membership cap.
With so many fitness chains to chose from, Meyer said what sets Anytime Fitness apart from its competitors is its personal touch and low price. This summer the club started an adventure team, which organizes out of gym activities such as hiking, canoeing and rock climbing. Anytime sets up the excursions with local businesses and secures lower group rates for its members.
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a month for a six-month memberships and $34.95 a month for a year, clients might have the extra cash to participate in the club’s extracurricular activities.
Meyer said one of the reasons dues are on the low end of the scale is because the number of employees at each location is limited to two.
“ Hie biggest expense at most gyms comes from the payroll,” Meyer said. “We keep ours to a minimum and pass on those savings to our members.”
While staff members are on hand from 9 a.m. to 7 p.m. to assist customers and give new member orientations, after staffed hours, video surveillance cameras, panic buttons
and card accesses doors keep members safe and secure.
“Seven days a week, 24-hours a day, the club literally never closes,” Meyer said. “The whole point is you can come and go and use the club whenever you want. Just after the Schertz location opened, we had 14 people working out on Christmas day.”
Meyer plans to open up another Anytime location on the outskirts of New Braunfels in 2007 with additional locations coming to San Marcos, Kyle, Buda and Lockhart.
For more information about local Anytime Fitness memberships, contact the New Braunfels location at (830) 625-5402.
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